Airbnb Occupancy Rate in United Kingdom : Data and Insights for October 2025
If you’re managing short-term rentals in United Kingdom, understanding occupancy trends is essential for making smart pricing decisions, investing in the right locations, and maximizing your revenue.
On this page, you’ll find a breakdown of Airbnb occupancy data by city, updated monthly. Explore key markets, analyze performance, and take action with our tools and experts.
Top cities in United Kingdom
Want to know which destinations in United Kingdom have the highest occupancy rates or better seasonality?
Click below to explore insights by city:
City performance in United Kingdom
The table below shows key performance metrics for the most active Airbnb markets in United Kingdom, including average occupancy rate, daily rate (ADR), monthly revenue, number of active listings, seasonality, and more.
These figures are based on the last twelve months of data and are updated monthly to reflect real market trends.
| City | Occupancy ▼ | ADR | Monthly Revenue | Best Months | Seasonality |
|---|---|---|---|---|---|
| Edinburgh | 71% | 246€ / $224 | 4,569€ / $4,154 | August, July | 89% |
| Greater London | 63% | 214€ / $195 | 3,287€ / $2,988 | July, June | 52% |
| Birmingham | 52% | 131€ / $119 | 1,737€ / $1,579 | November, October | 29% |
If you’re managing multiple listings in United Kingdom, this data helps you prioritize where to focus efforts, adjust rates, or even expand your portfolio.
Frequently asked questions about Airbnb occupancy in United Kingdom
Everything you need to know to increase your Airbnb occupancy rate.
What are the best-performing cities for Airbnb in United Kingdom?
Coastal areas, capital regions and top hotspots in United Kingdom usually rank higher. Compare ADR, occupancy rate and seasonality across cities before committing capital.
Can I improve my Airbnb performance without self-managing?
Yes. Our Full-Service Revenue Management assigns a specialist to handle pricing, demand strategy and reporting for ongoing optimization.
How often is the Airbnb data for United Kingdom updated?
We refresh occupancy, ADR and revenue figures monthly, always using the latest rolling 12-month period to reflect real market conditions.
Can I use this data to pitch property owners in United Kingdom?
Absolutely. Present real benchmarks and book a personalized demo to showcase the earnings potential with comparable city-level figures.