BlogListingOK Blog
Insights, strategies, and best practices to maximize your vacation rental performance.
Booking Sponsored Ads: Page One Was Already for Sale
Booking has sold positions per click in Europe since 2023, and says so on its own site: 80% of bookings land on the first page. What it means and what to do.
Vrbo Sponsored Listings: Visibility Is Now for Sale
Vrbo now has sponsored listings: pay to come up first. A third of its bookings already came with paid promotion. What it means and how to react.
A Full Calendar Is the Wrong Goal
A full calendar isn't the goal. With 2026 STR market data, why rate discipline (RevPAR) beats chasing occupancy, and what to do instead.
New Airbnb Listing: How to Rank It in 2026
The new-listing visibility boost is gone. What changed in Airbnb's algorithm, and the launch plan that gets a new listing its first bookings.
Airbnb’s New Single 15.5% Host Fee, Explained
Airbnb merges its fees into one 15.5% host-only fee. What changes, when it arrives, how to adjust your prices and how it compares to Booking.com.
Why owners leave you (and how to make them stay)
You and your owner seem to want the same thing, but you measure it differently: occupancy and nightly rate versus net revenue. Why owners leave, and how to keep them.
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