In the world of temporary rental (STR), the Channel Managers Channel Managers (CM) are software that connect the PMS (Property Management Systems) with the OTAs (Online Travel Agencies).
Now, what are each of these parts of the channel managers about?
Property management systems are property management software that deal with automating business operations and guest experience. Some of the tasks that these PMS software automate are reservations, check-in and check-out procedures, billing, housekeeping activities, payment options, and guest data storage.
Online travel agencies, on the other hand, are the platforms that group together the services required by guests to rent an apartment for a short term and the services needed by property managers to carry out all their tasks. The most widely used are Airbnb, Booking.com, Expedia Group, Despegar and Trip Group.
Thanks to the connection between the two parties, Channel Managers allow to automatically update rates, availability and bookings in several agencies at the same time. This facilitates calendar management and avoids duplicate bookings for the same property at the same time, which would happen if two guests chose to book the same apartment through two different agencies, such as Booking.com and Airbnb.
In addition, channel managers provide performance reports that help make decisions on marketing and sales strategies.
What are the advantages of using Channel Managers?
In addition to saving time and avoiding the risk of duplicate bookings(overbooking), channel managers increase the number of online bookings and significantly increase revenue.
