Airbnb Plus is a premium category within the platform, created to highlight accommodations that have been personally verified by Airbnb for comfort, design and quality. To join, hosts must meet a list of 100 requirements and maintain high standards of hospitality. There is also Beyond by Airbnb, which groups luxury accommodations and will soon offer travel planning services.
Airbnb’s commitment to quality and differentiation
These initiatives are not just a way to better segment the offer: Airbnb seeks to position itself as a comprehensive platform for travel experiences, not just accommodation. With Airbnb Plus and Beyond, the company is expanding its value proposition for more demanding guests and for hosts who want to stand out and maximize their profitability.
How does Airbnb Plus work?
Airbnb Plus accommodations are inspected in person by an Airbnb representative, who evaluates more than 100 criteria related to:
- Design and decoration: coherent, modern and well-equipped spaces.
- Comfort: quality of mattress, sheets, furniture layout, lighting.
- Functionality: every appliance and service must be in perfect condition.
- Essential amenities: fast WiFi, HD TV, equipped kitchen, modern hairdryer, filtered water, quality utensils.
In addition, hosts must meet certain operational requirements:
- Average rating of 4.8 stars or more in their reviews.
- Acceptance rate of more than 95% in reservation requests.
- Zero unjustified cancellations in the last year.
Ongoing commitment: maintaining Plus status
Obtaining the Airbnb Plus badge is not forever. Hosts must maintain the cleanliness, tidiness and overall functionality of their accommodations. Properties that fail to meet these standards may lose the badge. Every space, from the entrance to the garden, must be cared for.
Where is Airbnb Plus available?
Currently, Airbnb Plus is available in cities such as Barcelona, Rome, London, Los Angeles, Cape Town, Toronto and Sydney. Although supply is still limited, the number of verified properties continues to grow. Participating hosts report an improvement in occupancy rate and price per night.
And what is Beyond by Airbnb?
Beyond by Airbnb is an even more exclusive category. It groups luxury accommodations with extreme attention to detail and will soon include complementary services such as concierge, personalized experiences and travel arrangements.
Is it worth applying to Airbnb Plus?
If you manage a high-end accommodation, applying for Airbnb Plus can make a big difference. It’s an opportunity to stand out from the competition, increase traveler confidence and improve your profitability without having to compete on price alone.
Want to prepare your accommodation to join Airbnb Plus or learn about tools to help you elevate your guests’ experience? Talk to us. At ListingOK we help you make the leap, combining technology, price optimization and personalized advice.
Frequently asked questions about Airbnb Plus
Does it cost to apply for Airbnb Plus?
Yes, at the time of launch, Airbnb charged an application fee. This may vary by city.
How long does it take to be approved?
After submitting the application, the in-person review may take 2 to 4 weeks depending on the location.
What happens if I lose the Plus badge?
You can reapply, but you will have to correct the remarks indicated by Airbnb.
Can I be in Plus and other categories at the same time?
No. Plus replaces the standard category and gives it a differentiated display in the search results.
Conclusion
Airbnb Plus is an excellent opportunity for hosts who already offer a thoughtful experience and want to stand out in the market. It’s not just a label, it’s a commitment to quality, hospitality and continuous improvement. If you are ready to take the plunge, at ListingOK we accompany you with professional solutions to maximize your income 📈.
Next update to this article: December 2025
