Becoming a Superhost on Airbnb is much more than just a badge on your profile: it’s a real lever to improve your visibility, trust and bookings. If you manage multiple properties, this status can become a key competitive advantage.
What does it mean to be a Superhost and why should you aspire to it?
Superhost status is a quarterly award that Airbnb automatically grants to top-performing hosts. No application is required. Achieving it means standing out against thousands of listings and demonstrating a superior standard of hospitality.
- 📍 Badge visible on your profile and all your ads
- 📍 Increased visibility in search results
- 📍 Exclusive filter for travelers looking only for Superhosts
- 📍 Airbnb priority support
- 📍 Access to events, discounts and exclusive benefits
🧭 Official criteria to be a Superhost on Airbnb
Airbnb evaluates your performance over the past 12 months based on four key metrics:
| Criteria | Minimum requirement | ListingOK recommendation |
|---|---|---|
| Reservations completed | 10 stays or 100 nights | Target 15+ stays to maintain margin |
| Response rate | ≥ 90% | Automates answers and responds in < 1h |
| 5-star ratings | ≥ 80% | Ideal target: 90% with impeccable cleanliness |
| Avoidable cancellations | 0 | Synchronize calendars and use a reliable PMS |
🎯 Strategies for achieving and maintaining your Superhost status
Becoming a Superhost is a natural consequence of good operations. Here are some practical actions that apply especially if you manage more than 15 properties:
1. Proactive attention from the first contact
Respond quickly, even before the guest asks. Automate frequent responses but personalize them with trip details.
2. Accurate and updated descriptions
Avoid cancellations due to misunderstandings. Check each ad with visual checklist, real photos and key points of the accommodation.
3. Effective communication without saturating you
Use automatic templates for check-in, check-out, rules and reminders. Platforms like StayProfit allow you to integrate them with your channel manager.
4. Synchronized calendars
A PMS or channel manager avoids double bookings and maintains up-to-date availability, key to avoiding avoidable cancellations.
5. Strategically solicit reviews
After check-out, write a personalized message thanking them for their stay and inviting them to leave a review. Don’t underestimate its impact.
📊 How do you know if you are close to achieving it?
Access the Airbnb dashboard → Performance → Superhost. You will see your current metrics, upcoming evaluation dates (January, April, July, October) and tips for improvement.
🧠 Is it worth being a Superhost if you manage multiple properties?
No doubt about it. For professional managers, this recognition:
- ✅ Improve your conversion rate
- ✅ Strengthen your image with owners and investors
- ✅ Increases occupancy without lowering prices
In addition, it allows you to filter quality leads: many travelers exclusively select Superhosts in their searches.
🔧 ListingOK’s practical recommendations
- 📌 Includes visual and accessible check-in instructions
- 📌 Offers a digital guest guide (rules, recommendations, support)
- 📌 Creates post-stay processes to detect opportunities for improvement
- 📌 Analyze your metrics on a monthly basis with tools such as StayProfit
❓ Frequently asked questions about Superhost status
What happens if I cancel a reservation?
You will lose your status, unless Airbnb justifies it as force majeure.
Can I recover the status if I lose it?
Yes, Airbnb reviews each account on a quarterly basis and you can get it back by meeting the criteria.
Does being a Superhost impact my bookings?
Yes, many travelers apply the exclusive filter and this can increase your visibility and bookings.
Is there more money to be made as a Superhost?
There is no direct bonus, but it improves your occupancy and allows you to optimize rates upwards.
🗣 Conclusion: to be a Superhost is to scale intelligently.
If you manage more than 15 properties, Superhost status is not just a medal: it is a strategic tool to differentiate yourself, gain visibility and capture more revenue. At ListingOK we help you reach and maintain that level with automation, strategy and expert support.
👉 Want to optimize your Airbnb performance? Request a free demo of StayProfit and find out how we can help you reach the next level.
🗓 Next update
This article will be reviewed in November 2025, following Airbnb’s next round of evaluation.
