Airbnb Occupancy Rate in Makarska, Croatia — Data & Trends 2025

Curious about the performance of short-term rentals in Makarska, Croatia? Over the last year, the average occupancy rate was 49% with an ADR (Average Daily Rate) of 147€ / $134. During the period 2024-10 to 2025-09, hosts earned on average 1,586€ / $1,442 per month. This data reflects 430 analyzed listings in the city, last updated on 2025-10-08T17:27:00.

Key Metrics to Price Smarter & Earn More

Makarska
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90-day occupancy forecast for Makarska so you can update rates and stay ahead of competitors.

Market summary in Makarska

💰Avg. Monthly Revenue

1,586€ / $1,442

📈YoY Revenue Change

-6%

🏨Occupancy Rate

49%

💵Average Daily Rate (ADR)

147€ / $134

📊Seasonality Index

146%

🌟Best Months

August, July

📉Worst Months

January, December

🚀 Manage your pricing like a pro

Discover how our team can help you boost your revenue in Makarska.

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Data from 2024-10 to 2025-09. Last updated on 2025-10-08T17:27:00.

Airbnb occupancy forecast in Makarska (next 90 days)

Date Expected Occupancy in Makarska Median ADR
17 Oct, Fri
12%
18 Oct, Sat
24%
19 Oct, Sun
20%
20 Oct, Mon
15%
21 Oct, Tue
4%
22 Oct, Wed
12%
23 Oct, Thu
14%
24 Oct, Fri
21%
25 Oct, Sat
22%
26 Oct, Sun
13%
27 Oct, Mon
18%
28 Oct, Tue
15%
29 Oct, Wed
23%
30 Oct, Thu
24%
31 Oct, Fri
31%
1 Nov, Sat
36%
2 Nov, Sun
29%
3 Nov, Mon
16%
4 Nov, Tue
16%
5 Nov, Wed
16%
6 Nov, Thu
19%
7 Nov, Fri
21%
8 Nov, Sat
25%
9 Nov, Sun
16%
10 Nov, Mon
21%
11 Nov, Tue
18%
12 Nov, Wed
23%
13 Nov, Thu
29%
14 Nov, Fri
37%
15 Nov, Sat
39%
16 Nov, Sun
26%
17 Nov, Mon
23%
18 Nov, Tue
19%
19 Nov, Wed
25%
20 Nov, Thu
30%
21 Nov, Fri
34%
22 Nov, Sat
37%
23 Nov, Sun
27%
24 Nov, Mon
27%
25 Nov, Tue
22%
26 Nov, Wed
30%
27 Nov, Thu
33%
28 Nov, Fri
38%
29 Nov, Sat
39%
30 Nov, Sun
31%
1 Dec, Mon
38%
2 Dec, Tue
33%
3 Dec, Wed
38%
4 Dec, Thu
40%
5 Dec, Fri
45%
6 Dec, Sat
46%
7 Dec, Sun
40%
8 Dec, Mon
40%
9 Dec, Tue
32%
10 Dec, Wed
38%
11 Dec, Thu
40%
12 Dec, Fri
44%
13 Dec, Sat
44%
14 Dec, Sun
37%
15 Dec, Mon
37%
16 Dec, Tue
30%
17 Dec, Wed
37%
18 Dec, Thu
41%
19 Dec, Fri
44%
20 Dec, Sat
46%
21 Dec, Sun
38%
22 Dec, Mon
52%
23 Dec, Tue
44%
24 Dec, Wed
53%
25 Dec, Thu
53%
26 Dec, Fri
56%
27 Dec, Sat
59%
28 Dec, Sun
56%
29 Dec, Mon
59%
30 Dec, Tue
53%
31 Dec, Wed
60%
1 Jan, Thu
52%
2 Jan, Fri
46%
3 Jan, Sat
42%
4 Jan, Sun
62%
5 Jan, Mon
37%
6 Jan, Tue
31%
7 Jan, Wed
35%
8 Jan, Thu
35%
9 Jan, Fri
40%
10 Jan, Sat
34%
11 Jan, Sun
35%
12 Jan, Mon
41%
13 Jan, Tue
42%
14 Jan, Wed
48%
15 Jan, Thu
49%
Last updated: Oct 17, 2025 (7.91)

These figures reflect real-time demand in Makarska, helping you plan and price strategically.

Historical Airbnb occupancy in Makarska (last 24 months)

% Occupancy Chart
Monthly Occupancy
Month Occupancy (%) Previous
year (%)
Oct 2024 29.8% 24.4%
Nov 2024 28.7% 32.8%
Dec 2024 46.5% 55.9%
Jan 2025 28.2% 35.6%
Feb 2025 40.9% 41.6%
Mar 2025 42.4% 46.5%
Apr 2025 57.3% 50.9%
May 2025 44.6% 50.2%
Jun 2025 70.4% 64.6%
Jul 2025 84.3% 81.2%
Aug 2025 85.1% 82.6%
Sep 2025 44.2% 43.8%

📌 Historical trends reveal seasonal highs such as August, July – plan accordingly.

Tools & strategies for Makarska

Revenue Management Makarska

Smarter Revenue Management

We help you increase revenue in Makarska with pricing algorithms, segmentation and active monitoring.

  • 📊 Daily price optimization
  • 🔍 Predictive analytics
Dynamic Pricing Makarska

Automate your pricing strategy – Makarska

Our engine auto-adjusts prices based on demand, seasonality and local events in Makarska.

  • ⚙️ Updated several times per day
  • 📍 Local data, smarter pricing
Channel Manager Makarska

Sync all your channels – Makarska

Manage listings on Airbnb, Booking.com and Vrbo in one place across Makarska.

  • 🔄 Avoid overbookings
  • 🗓️ Unified calendar management

Check your Airbnb listing

See how your listing ranks in Makarska and find ways to improve it.

Example: https://www.airbnb.com/rooms/12345678 or just: 12345678

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Other cities in Croatia

Compare performance across markets – occupancy, ADR and seasonality for other destinations in Croatia.

Airbnb occupancy in Makarska
Makarska

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Frequently asked questions about Airbnb occupancy in Makarska

What is the average Airbnb occupancy rate in Makarska and what does it mean for hosts?

The average occupancy rate in Makarska is 49%, based on 2024-10 to 2025-09. Compare your listing using our Airbnb Analyzer.

What are the most effective strategies to increase occupancy in Makarska?

Combine dynamic pricing, flexible calendars and listing optimization. List across multiple OTAs and track KPIs weekly. Our Dynamic Pricing automates updates and captures demand spikes.

When is the best season to rent out in Makarska and how do I maximize it?

The most profitable month is August, July. Raise rates progressively, set minimum stays and align cancellations to risk. Delegate to our Revenue Management for daily adjustments.

When is low season in Makarska and how can I stay profitable?

Use length-of-stay discounts, value-add packages and target digital nomads/corporate. Drive visibility and iterate via Market Insights.

What is ADR and what is the average rate in Makarska?

The ADR in Makarska is 147€ / $134. Improve it without harming occupancy to lift RevPAR. Strengthen your value proposition and sync pricing to demand. Find windows with Market Insights.

Is it profitable to invest in an Airbnb in Makarska in 2025?

With 49%% occupancy and 147€ / $134 ADR, Makarska shows potential. Start with Airbnb Analyzer and complement with Market Insights.

How do events and festivals impact occupancy in Makarska?

Map trade shows, sports and cultural events; raise rates progressively and adjust minimum stays/cancellations. Our Dynamic Pricing bakes these peaks into the model.

What types of listings are most in demand in Makarska?

Well-connected locations, workspaces, insulation and consistent reviews win more bookings. See guides on our blog.

Which booking platforms work best in Makarska besides Airbnb?

Airbnb and Booking.com dominate; Vrbo, Expedia and local channels add value. Scale safely with a Channel Manager.

How can I improve mid-week occupancy in Makarska?

Run Mon–Thu rates, build corporate packages, highlight workspace & internet speed. Offer early-bird and flexible minimum stays.

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