The pillars of vacation rental revenue management are clear—optimise pricing, maximise income and make data-driven decisions. Yet many property managers still rely on gut feeling and lose up to 30 % of potential revenue. In this exclusive interview, Miguel Roig, CEO of ListingOK, explains why “eyeballing prices” is outdated, which common errors drain cash and how professional revenue management turns data into profit.
👉 Request your free ListingOK demoTable of Contents
- 1. Why ListingOK Was Born
- 2. What Revenue Management Really Means
- 3. What Makes ListingOK Different
- 4. Is It All Algorithm?
- 5. Who Benefits Most?
- 6. Tangible Client Benefits
- 7. How StayProfit Works
- 8. Easy On-Boarding
- 9. Final Message to Managers
Why ListingOK Was Born
Miguel Roig: “As owners and managers ourselves, we noticed that vacation rentals lacked the professional revenue-optimisation tools long used in hotels and airlines. Many hosts still set rates by guesswork, ignoring the variables that drive profit. We built ListingOK to fill that gap with both technology and tailored service.”
What Revenue Management Really Means
Revenue management is “selling the right product, to the right guest, at the right time, at the right price and via the right channel.” High occupancy alone is not success—profitable occupancy is. If your calendar is 100 % full three months out, you are probably under-pricing.
- Failing to apply revenue management can forfeit 20–30 % of yearly income.
- Data, not intuition, must guide pricing and channel strategy.
What Makes ListingOK Different
Unlike one-size-fits-all software, ListingOK combines an intelligent pricing engine with a dedicated human team. Most competing tools are US-centric and ignore European market nuances. ListingOK integrates with your existing PMS, manages prices daily and factors in pacing, events, local competition and seasonality.
Is It All Algorithm?
No. ListingOK’s StayProfit engine crunches numbers, but human analysts fine-tune each property. Algorithms can’t detect a new road closure next door or a niche business strategy—but human experts can.
Who Benefits Most?
Professional managers with 10–300 properties see the fastest ROI. The bigger the portfolio, the harder manual pricing becomes—and the easier it is to lose money without vacation rental revenue management.
Tangible Client Benefits
| Metric | Typical Uplift |
|---|---|
| Gross revenue (no previous RM) | + 20 – 30 % |
| Gross revenue (basic RM) | + 10 – 15 % |
| Time saved on pricing tasks | 6–8 h/week |
| Stress reduction | “Priceless” 😉 |
7. How StayProfit Works
The system analyses:
- Local occupancy and unit occupancy
- Pacing (future booking rhythm)
- Listing rank & conversion on OTAs
- Direct competitors’ prices
- Events, seasonality & historical data
Prices, minimum stay and restrictions update daily, and managers view real-time dashboards.
Easy On-Boarding
ListingOK plugs into top European PMS and channel managers—AvaiBook, Hospitable, Hostify, Rentals United and more. No downtime, no steep learning curve; live within days, results within the first month.
Final Message to Managers
“If you’re not using professional vacation rental revenue management, you’re leaving money on the table. High occupancy ≠ high profit. ListingOK is an investment with immediate ROI—and peace of mind.”
—Miguel Roig, CEO ListingOK
Ready to Earn More with Data-Driven Pricing?
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📚 Internal read: Revenue Management for 50+ Apartments
🌐 External resource: What is Revenue Management?
