Airbnb Occupancy Rate in Tirana, Albania, Data & Trends 2026

For the period analysed (June 2025 to May 2026), Tirana runs at 60% average occupancy with an ADR of 43€ and roughly 739€ in average monthly revenue, across about 214 booked nights a year and 187 active listings. Tirana is the only Albanian market ListingOK currently tracks, so these figures are effectively the national benchmark rather than a point above or below a wider average.

The numbers describe a high-volume, low-rate market: 60% occupancy is solid for a year-round city, but the 43€ ADR caps monthly revenue, and year-on-year revenue growth is essentially flat at 1%. A seasonality index of 42% confirms moderate swings rather than extreme peaks. The practical takeaway is that Tirana rewards keeping the calendar full and cutting voids over chasing high nightly prices, with selective premiums reserved for the May and August peaks and event weekends.

Tirana is Albania's capital and the country's main entry point for international travellers arriving through Nënë Tereza International Airport, which sits just northwest of the city. Demand for short-term rentals is driven by a steady mix of European, Australian and Asian visitors drawn by the low cost of living, the colourful repainted blocks around Skanderbeg Square, and Tirana's role as a base for trips to the Albanian Riviera, the Accursed Mountains and the Adriatic coast at Durrës.

Unlike beach destinations, Tirana's demand is broad and year-round rather than purely seasonal: weekend city breakers, digital nomads attracted by cheap rents, business travellers, and tourists stopping for a night or two before heading to the coast or the mountains. This urban, mixed-purpose profile keeps occupancy steadier across the calendar than in resort towns, which matters when you set minimum stays and pricing rules.

Blloku is the prime area for short-term rental: once closed to the public under communism, it is now Tirana's nightlife and café core, walkable, and the easiest sell to first-time visitors who want bars and restaurants at the door. The central belt running from Skanderbeg Square and pedestrianised Murat Toptani Street up toward the University of Tirana suits guests who prioritise sightseeing and transport links, and supports slightly higher ADR for well-presented flats.

Beyond the centre, Pazari i Ri (the New Bazaar) has become a popular dining and market district that lets a listing market itself on local atmosphere, while quieter residential zones toward the Grand Park and the ring road trade walkability for space and lower nightly rates. There, longer minimum stays and monthly digital-nomad bookings tend to be the more reliable play.