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Airbnb Occupancy Rate in Melbourne CBD, Australia, Data & Trends 2026

Curious about the performance of short-term rentals in Melbourne CBD, Australia? Over the last year, the average occupancy rate was 60% with an ADR (Average Daily Rate) of 133€. Hosts earned on average 2227€ per month.

Melbourne CBD
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90-day occupancy forecast for Melbourne CBD so you can update rates and stay ahead of competitors.

Market summary in Melbourne CBD

Key metrics to optimize your pricing strategy

Avg. Monthly Revenue

2227€

$2027 USD

YoY Revenue Change

-3%

vs. previous year

Occupancy Rate

60%

~18 days/month

Average Daily Rate

133€

$121 USD

Seasonality Index

45%

demand variation

Best Months

January, December

peak season

Worst Months

September, May

low season

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What Melbourne CBD's occupancy and ADR actually mean

Over the June 2024 to May 2026 window, Melbourne CBD averaged 60% occupancy across roughly 217 booked nights a year, sitting exactly on Australia's national average of 60% in this dataset, where it is the only Australian city tracked. Its 132 euro average daily rate produces average monthly revenue of about 2,213 euros per listing, a solid figure built on consistent, year-round filling rather than a short premium window, consistent with the low 48% seasonality index.

The figure that demands attention is the 4% year-on-year revenue decline. In a CBD saturated with high-rise apartment supply and now carrying Victoria's short-stay levy, that softening points to margin pressure rather than collapsing demand. Read together, the numbers describe a mature, competitive market where disciplined pricing and cost control, not raw occupancy, separate the strong operators from the rest.

Monthly Airbnb occupancy in Melbourne CBD

Average occupancy rate by month in Melbourne CBD, compared with the same month a year earlier.

Monthly Airbnb occupancy in Melbourne CBD
MonthOccupancyPrior year
Jul 202568.6%64.3%
Aug 202562.1%62%
Sep 202560.3%61.7%
Oct 202565.5%65%
Nov 202567.9%65%
Dec 202569.7%65.4%
Jan 202667.2%67.7%
Feb 202666.4%62%
Mar 202660.9%64.3%
Apr 202659.8%61.2%
May 202657.3%55.4%
Jun 202659%57.7%

Historical Airbnb occupancy in Melbourne CBD (last 12 months)

📌 Historical trends reveal seasonal highs – plan accordingly.

Airbnb occupancy forecast in Melbourne CBD (next 90 days)

These figures reflect real-time demand in Melbourne CBD, helping you plan and price strategically.

Why people book Airbnbs in Melbourne CBD

Melbourne CBD is the dense, walkable core of Australia's cultural capital, and short-term rental demand here is driven by a calendar that rarely goes quiet. Leisure visitors come for the laneway bars, Federation Square, the Queen Victoria Market and the riverside arts precinct around Southbank; business and conference traffic flows through the Melbourne Convention and Exhibition Centre; and a heavy events programme anchors the year, from the Australian Open tennis in January to the Formula 1 Grand Prix, the Melbourne Cup carnival and the AFL Grand Final at the MCG. International students and corporate relocations also feed a steady base of medium-stay bookings.

What shapes the economics most, however, is a maturing apartment market layered on top of new state-level taxation. The CBD is wall-to-wall high-rise stock, so supply is abundant and competition is intense, while Victoria's short-stay levy, in force since January 2025, adds a direct cost that every operator must now price into their nightly rate.

When Airbnb demand peaks in Melbourne CBD

Melbourne CBD is one of the flatter markets in this dataset: its seasonality index of 48% signals demand spread across the year rather than a sharp single peak. The strongest months are January and December, lifted by the Southern Hemisphere summer, school holidays and the Australian Open, which fills the city in late January. December 2025 ran at 69.7% and January 2026 at 67.2%, the high-water marks of the latest series. The softest months are June and September, the cooler winter and early-spring shoulder, with May 2026 dipping to 57.4%.

The pattern rewards operators who hold their nerve in the cooler months rather than chasing a summer-only strategy. Major events punctuate the calendar, the Grand Prix and the autumn racing carnival in March, the Melbourne Cup in early November, so rate spikes cluster around those dates even when baseline occupancy is moderate. Pricing dynamically around the sporting and conference calendar matters more here than betting everything on peak summer.

Best neighbourhoods for short-term rentals in Melbourne CBD

Within and around the CBD, a few distinct pockets drive short-term rental performance. The central grid itself, around Collins Street, Bourke Street Mall and the Flinders Street precinct, offers the most walkable, transit-rich stock and converts well for both leisure and business guests, though it faces the heaviest high-rise competition. Southbank, just across the Yarra, trades on river views, the arts centre and casino complex, and tends to command stronger rates for premium apartments.

Docklands, to the west, is newer waterfront tower stock with marina frontage and event access near Marvel Stadium, appealing to longer corporate stays. Carlton, immediately north, leans on the University of Melbourne and Lygon Street's Italian dining, drawing academic and medium-stay demand. Across all of these, what matters most is registration and levy compliance plus genuine differentiation, because the sheer volume of similar apartments makes location and finish the deciding factors.

Short-term rental rules in Melbourne CBD

Short-term rentals in Melbourne are governed at the state level by Victoria. Since 1 January 2025, the Short Stay Levy Act 2024 imposes a 7.5% levy on the total booking value of stays under 28 consecutive days, collected by platforms such as Airbnb and Stayz and remitted to the State Revenue Office, with revenue directed to Homes Victoria for social and affordable housing. Operators should confirm the current levy treatment and any platform pass-through before setting rates.

Beyond the levy, hosts must comply with owners-corporation (body-corporate) rules, which in many CBD towers restrict or ban short-stay letting, plus planning and safety obligations administered by the City of Melbourne and state regulators. Requirements continue to evolve, so anyone buying or onboarding a unit should verify the building's by-laws and check the current Victorian and City of Melbourne short-stay frameworks rather than assuming a CBD apartment is automatically eligible.

Tools & strategies for Melbourne CBD

Revenue Management

Revenue Management in Melbourne CBD

We help you increase revenue in Melbourne CBD with pricing algorithms and active monitoring.

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Dynamic Pricing

Dynamic Pricing in Melbourne CBD

Our engine auto-adjusts prices based on demand and local events in Melbourne CBD.

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Channel Manager

Channel Manager in Melbourne CBD

Manage listings on Airbnb, Booking.com and Vrbo in one place across Melbourne CBD.

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Additional Annual Revenue
€28,728
+20% vs. current situation
Additional Monthly Revenue
€2,394

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* Calculations based on 30 days/month. Actual results may vary depending on market, season, property type, and implemented strategy.

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Frequently asked questions about Airbnb occupancy in Melbourne CBD

Melbourne CBD averaged about 60% occupancy over the June 2024 to May 2026 period, roughly 217 booked nights a year. That sits exactly on Australia's 60% national average in ListingOK's data, reflecting steady, year-round demand spread across the calendar rather than a sharp summer-only peak.

January and December are the strongest months, lifted by the southern summer, school holidays and the Australian Open, with December 2025 at 69.7% and January 2026 at 67.2%. June and September are the softest. Major events like the Formula 1 Grand Prix and the Melbourne Cup carnival create sharp rate spikes worth pricing for.

Victoria applies a 7.5% short-stay levy on bookings under 28 days, in force since January 2025 and collected by platforms. There is no statewide licence as such, but CBD apartment towers often have owners-corporation rules that restrict or ban short stays, plus City of Melbourne planning and safety obligations. Always verify the building's by-laws and current state rules first.

The central grid around Collins and Bourke Streets converts well on walkability and transit for leisure and business guests. Southbank commands stronger rates on river and arts-precinct appeal; Docklands suits longer corporate stays near Marvel Stadium; Carlton draws academic and medium-stay demand near the University of Melbourne. With abundant high-rise supply, finish and compliance matter as much as location.

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