Airbnb Occupancy Rate in Sofia, Bulgaria, Data & Trends 2026

Over the analysis period of June 2025 to May 2026, Sofia averaged 65% occupancy at a 56 EUR ADR, producing roughly 1,057 EUR in monthly revenue per active listing across 235 booked nights a year. Sofia is the only Bulgarian market in our dataset, so it effectively sets the national benchmark: a healthy two-thirds occupancy paired with one of Europe's lowest ADRs, the classic high-volume, low-rate profile of an affordable Eastern European capital.

The seasonality index sits at a moderate 36%, confirming the flatter, business-supported demand curve rather than a resort-style peak, with the spread running from the October and May highs to the January and February lows. Revenue is also trending up, with year-on-year growth of 10% reflecting Bulgaria's rising tourist arrivals and Sofia's growing visibility ahead of Eurovision 2027. The takeaway for managers: returns here come from keeping the calendar full and nudging rate up in the shoulder peaks, not from chasing a high nightly price.

Sofia is Bulgaria's capital and main gateway airport, so its Airbnb demand is built less on beach tourism and more on year-round city traffic: business travellers visiting the tech and outsourcing hubs around Tsarigradsko Shose, conference and government visitors, and budget-conscious Europeans drawn by some of the cheapest city-break prices in the EU. The compact, walkable historic core around Vitosha Boulevard and Serdica keeps guests close to the Aleksander Nevski Cathedral, the ancient Serdica ruins and the National Palace of Culture (NDK), which supports steady short-stay bookings.

The city also doubles as a launchpad. Vitosha mountain rises directly above the southern suburbs with a December-to-April ski season, while many travellers use Sofia as a one or two-night stop before continuing to Plovdiv, the Rila Monastery or the Black Sea coast. That mix of business, transit and value tourism gives Sofia flatter, more resilient occupancy than a single-season resort, and Bulgaria's confirmed hosting of Eurovision 2027 is expected to lift demand further.

Sredets (District 1) is the historic centre and the prime short-term-rental zone, wrapping the Serdica ruins, Vitosha Boulevard's pedestrian dining strip and the main government and cultural buildings; listings here command the best rates and steadiest occupancy. Adjacent Oborishte and Serdika extend that walkable core with quieter period apartments, while Triaditsa, anchored by the NDK and the central rail and metro hub, suits guests who want transport links and a slightly lower price point.

Lozenets, just south of the centre, is an upscale, leafy residential district popular for longer and business stays, with good restaurants and easy access toward Vitosha. Further out, Mladost and the Tsarigradsko Shose business corridor draw corporate and tech-sector guests near the airport and office parks, trading walkability for value and parking. For ski-season demand, properties on the southern fringe toward Vitosha district offer the fastest mountain access.