Airbnb Occupancy Rate in Turku, Finland, Data & Trends 2026

Turku's numbers describe a utilization business. The 59% occupancy — 212 nights a year — is the engine; the €73 average daily rate is the constraint. Together they yield about €1,154 a month, and the +1% year-over-year trend says the market is stable rather than growing. In a profile like this, the levers that matter are cost discipline and calendar management more than headline pricing.

Concretely: at a €73 rate, cleaning and linen costs consume a far larger share of each booking than they would in a high-rate market, so one-night stays can be barely profitable once turnover costs land — minimum-stay settings and gap-night automation move real money here. Occupancy above the market average is achievable with fast response times, strong photos and consistent reviews, because the guest pool books late and compares hard on quality for price. And because the upside on rate is limited, the biggest single risk is a fixed-cost base — rent or financing — sized for a better market. Underwrite on €1,100 a month, not on what the summer weeks suggest.

Turku is Finland's oldest city and its gateway to the Archipelago Sea: a university city of around 210,000 on the River Aura, with a medieval castle and cathedral, daily ferries to Stockholm and a dense summer calendar topped by Ruisrock, one of Europe's longest-running rock festivals. Short-term-rental demand is mostly domestic — Finnish city-break and event travellers — plus Scandinavian and Baltic visitors, ferry passengers and a steady base of university- and business-related stays.

The market profile is classic Nordic secondary city: 59% average occupancy, the highest among the markets in this group, at a modest €73 average daily rate, for about €1,154 in monthly revenue and 212 occupied nights a year. Revenue is up 1% year over year — flat in real terms, but stable. This is a volume market: apartments turn over frequently, stays are short, and the economics depend on operational efficiency rather than pricing power. Demand is dependable rather than spectacular, and supply remains small enough that well-run listings sustain consistently high utilization through most of the year.

Listings concentrate in the compact city centre on both banks of the River Aura — the grid around the Market Square (Kauppatori), where guests can walk to restaurants, the cathedral and the riverside terraces that define Turku's summer. The riverfront itself is the premium micro-location. Port Arthur (Portsa), the preserved wooden-house district a short walk west, offers the most characterful stock and photographs beautifully. Toward the harbour and the castle, apartments serve ferry passengers sailing to Stockholm and Åland; east of the river, near the universities, demand skews to visiting academics and student families.

The stock is overwhelmingly apartments inside housing companies (taloyhtiö), Finland's condominium structure, and that matters operationally: house rules, quiet hours and each building's attitude to short-term rental are a real constraint, and buildings vary widely. Ruissalo island, with its villas, beaches and the Ruisrock site, is seasonal and thin. For most operators the winning formula is a well-finished one- or two-room central apartment with self check-in, walkable to the river and the market square.