Airbnb Occupancy Rate in Tbilisi, Georgia, Data & Trends 2026

Over the analysis period of June 2025 to May 2026, Tbilisi averaged 67% occupancy on roughly 242 booked nights a year, with an average daily rate of 37 EUR and around 716 EUR in monthly revenue per listing. As the only major Georgian market in our dataset, Tbilisi effectively sets the national benchmark, so these figures represent both the city and the country reference point rather than an outlier above or below it.

The headline tension is rate, not fill: occupancy is healthy, but the low 37 EUR ADR caps monthly revenue, and year-on-year revenue is down 4%, a sign of more supply chasing softer rates. The seasonality index of 39% confirms a pronounced summer-led pattern, so the realistic lever here is dynamic pricing, premium positioning in the historic core, and pushing rates hard around August, Tbilisoba and the shoulder season rather than chasing a few extra winter nights.

Tbilisi draws a steady mix of independent leisure travellers, regional weekend tourists from Armenia, Azerbaijan and the Gulf, and a large and growing population of remote workers and relocators who arrived after 2022. The city's cheap flights, visa-free entry for most nationalities, and a strong cafe-and-wine reputation keep beds full well beyond the classic summer window, which is why short stays of three to five nights dominate the Airbnb mix here.

Demand concentrates heavily in the historic core around the Old Town, Sololaki and Rustaveli, where guests want to walk to the sulphur baths, Narikala Fortress and the wine bars. The analysed market carries around 425 active listings, so the field is competitive and well-priced; hosts who differentiate on renovated interiors, reliable heating and clear self check-in capture the repeat digital-nomad demand that thin, generic units miss.

The Old Town (Dzveli Tbilisi), Sololaki and Mtatsminda form the prime short-let zone: cobbled lanes, 19th-century balconied mansions carved into apartments, and walking access to every headline sight. These command the highest nightly rates and the strongest occupancy, but parking is hard and many buildings are old, so renovation quality is what separates a top earner from an average one. Avlabari and Marjanishvili, just across the Mtkvari river, offer cheaper, character-rich stock that still sits within a short walk or metro ride of the centre.

Vera is the trendy middle ground, packed with coffee roasteries, natural-wine bars and newer apartment blocks that appeal to longer-staying remote workers. Vake, the upscale 'Manhattan' district, and neighbouring Saburtalo are leafier, more residential and built up with modern flats; they trade some tourist footfall for better-equipped, quieter units that suit week-plus stays and families rather than two-night sightseers.