Airbnb Occupancy Rate in Thessaloniki, Greece, Data & Trends 2026

A 57% occupancy and a €66 average daily rate produce €1,073 a month — solid mid-table urban economics, and the 4% year-on-year growth suggests demand is still absorbing supply. The 205 occupied nights spread relatively evenly across the year, which changes how you should read each number: in a flat market, revenue is won or lost in dozens of small pricing decisions, not in one summer.

Treat €66 as the blended average it is. Fair week in September, congress dates and holiday weekends should clear well above it; wet Tuesdays in February will clear below, and that is fine. Watch length of stay too — the academic and business base books differently from weekend city-breakers, and a listing tuned for both (workspace, flexible check-in, weekly discounts) captures the midweek demand many leisure-only listings miss. If your unit runs materially below 57% across a full year, the problem is usually presentation or pricing, not the market.

Thessaloniki is Greece's second city and behaves like a genuine urban market, not a resort. Guests come for a food scene many consider the country's best, for Byzantine and Ottoman heritage stacked through the centre, for the rebuilt waterfront, and increasingly for events: the Thessaloniki International Fair every September, a dense conference calendar and a growing cruise schedule. Aristotle University — the largest in Greece — adds academic travel, parent visits and constant Erasmus turnover, while low-cost flights and road traffic from the Balkans and Turkey feed weekend city-breaks year round.

That diversity shows in the numbers: 57% average occupancy, 205 occupied nights a year, a €66 average daily rate and €1,073 in monthly revenue, up 4% year on year over the analyzed period (July 2025 to June 2026). It is not a spectacular market. It is a steady one, with demand spread across leisure, business, academic and diaspora travel — and steadiness is worth a lot in revenue management.

Supply concentrates in the compact centre. Around Aristotelous Square and the seafront you get the strongest combination of walkability and rate; Ladadika, the restored warehouse quarter by the port, is the nightlife and restaurant pole and suits guests who want everything at their doorstep. Valaoritou draws a younger crowd. Ano Poli, the upper old town that survived the 1917 fire, offers the most character — stone lanes, Ottoman houses, views over the bay — at the cost of a steep walk.

East of the White Tower, the blocks toward the concert hall and the university serve academic and business stays well. Kalamaria, the upscale coastal district to the southeast, works for families and longer bookings. West of the centre, around the railway station, purchase prices are lower and so are rates — fine for volume strategies, harder for premium ones. Cruise growth is nudging demand toward anything within walking distance of the port.