Airbnb Occupancy Rate in Mexico 🇲🇽: Data and Insights for October 2025
If you’re managing short-term rentals in Mexico, understanding occupancy trends is essential for making smart pricing decisions, investing in the right locations, and maximizing your revenue.
On this page, you’ll find a breakdown of Airbnb occupancy data by city, updated monthly. Explore key markets, analyze performance, and take action with our tools and experts.
Top cities in Mexico
Want to know which destinations in Mexico have the highest occupancy rates or better seasonality?
Click below to explore insights by city:
City performance in Mexico
The table below shows key performance metrics for the most active Airbnb markets in Mexico, including average occupancy rate, daily rate (ADR), monthly revenue, number of active listings, seasonality, and more.
These figures are based on the last twelve months of data and are updated monthly to reflect real market trends.
| City | Occupancy ▼ | ADR | Monthly Revenue | Best Months | Seasonality |
|---|---|---|---|---|---|
| Puerto Vallarta | 55% | 205€ / $186 | 2,768€ / $2,516 | March, February | 68% |
| Playa del Carmen | 52% | 120€ / $109 | 1,541€ / $1,401 | February, January | 72% |
| Oaxaca | 48% | 79€ / $72 | 989€ / $899 | February, January | 38% |
| Tulum | 43% | 156€ / $142 | 1,811€ / $1,646 | January, February | 96% |
If you’re managing multiple listings in Mexico, this data helps you prioritize where to focus efforts, adjust rates, or even expand your portfolio.
Frequently asked questions about Airbnb occupancy in Mexico
Everything you need to know to increase your Airbnb occupancy rate.
What are the best-performing cities for Airbnb in Mexico?
Coastal areas, capital regions and top hotspots in Mexico usually rank higher. Compare ADR, occupancy rate and seasonality across cities before committing capital.
Can I improve my Airbnb performance without self-managing?
Yes. Our Full-Service Revenue Management assigns a specialist to handle pricing, demand strategy and reporting for ongoing optimization.
How often is the Airbnb data for Mexico updated?
We refresh occupancy, ADR and revenue figures monthly, always using the latest rolling 12-month period to reflect real market conditions.
Can I use this data to pitch property owners in Mexico?
Absolutely. Present real benchmarks and book a personalized demo to showcase the earnings potential with comparable city-level figures.