Airbnb Occupancy Rate in Puerto Vallarta, Mexico, Data & Trends 2026
Curious about the performance of short-term rentals in Puerto Vallarta, Mexico? Over the last year, the average occupancy rate was 56% with an ADR (Average Daily Rate) of 146€. Hosts earned on average 2265€ per month.
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90-day occupancy forecast for Puerto Vallarta so you can update rates and stay ahead of competitors.
Market summary in Puerto Vallarta
Key metrics to optimize your pricing strategy
Avg. Monthly Revenue
2265€
$2061 USD
YoY Revenue Change
-11%
vs. previous year
Occupancy Rate
56%
~17 days/month
Average Daily Rate
146€
$133 USD
Seasonality Index
82%
demand variation
Best Months
February, January
peak season
Worst Months
September, October
low season
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What Puerto Vallarta's occupancy and ADR actually mean
Over the June 2024 to May 2026 window, Puerto Vallarta averaged 57% occupancy across roughly 205 booked nights a year, four points above the 53% Mexican national average and the leading occupancy among the seven Mexican cities ListingOK tracks. Its 146 euro average daily rate is strong for the country, producing average monthly revenue of about 2,276 euros per listing, a healthy figure that reflects the city's resort positioning and premium beachfront stock.
Two numbers temper the picture. Revenue is down 12% year on year, a meaningful pullback that points to softening rates or rising supply rather than collapsing demand, and a seasonality index of 81% confirms how concentrated the calendar is. Read together, this is a mature, rate-led resort market: the winter high season carries the year, so the operators who win are those who maximise February-January pricing and actively manage the long, soft autumn rather than chasing flat year-round occupancy.
Monthly Airbnb occupancy in Puerto Vallarta
Average occupancy rate by month in Puerto Vallarta, compared with the same month a year earlier.
| Month | Occupancy | Prior year |
|---|---|---|
| Jul 2025 | 55.7% | 55.4% |
| Aug 2025 | 49.2% | 47.5% |
| Sep 2025 | 47.5% | 45.4% |
| Oct 2025 | 49% | 49% |
| Nov 2025 | 66% | 62.8% |
| Dec 2025 | 68.5% | 71.1% |
| Jan 2026 | 75.5% | 73.9% |
| Feb 2026 | 81.4% | 78.1% |
| Mar 2026 | 58.9% | 67.5% |
| Apr 2026 | 49.9% | 56.9% |
| May 2026 | 47.1% | 46.4% |
| Jun 2026 | 41.7% | 43.3% |
Historical Airbnb occupancy in Puerto Vallarta (last 12 months)
📌 Historical trends reveal seasonal highs – plan accordingly.
Airbnb occupancy forecast in Puerto Vallarta (next 90 days)
These figures reflect real-time demand in Puerto Vallarta, helping you plan and price strategically.
Why people book Airbnbs in Puerto Vallarta
Puerto Vallarta is one of Mexico's signature Pacific resort markets, and short-term rental demand here is overwhelmingly leisure-driven. The city pairs warm-water Banderas Bay beaches with a walkable colonial core, and the seafront Malecon boardwalk, lined with bronze sculptures, anchors the visitor experience alongside the iconic Church of Our Lady of Guadalupe. Los Muertos Beach, whale-watching season, sportfishing and jungle day trips to Yelapa or Sayulita round out the draw.
The market leans heavily on North American snowbirds and winter sun-seekers escaping cold Canadian and US winters, supported by direct flights into Gustavo Diaz Ordaz International Airport. Puerto Vallarta is also one of Latin America's most established LGBTQ destinations, with the Zona Romantica acting as a year-round hub. This blend of beach, culture and a strong repeat-visitor base gives the city steadier demand than a pure summer-beach resort, though it remains firmly seasonal.
When Airbnb demand peaks in Puerto Vallarta
Puerto Vallarta runs a classic dry-season winter peak. The strongest months in the data are February and January, when occupancy reaches 81% and around 75%, fuelled by snowbirds, whale-watching season and the holiday-to-Easter sun-seeking window; November and December build steadily toward it. The softest stretch is September and October, dropping into the high 40s, coinciding with the hot, humid rainy season and the Pacific hurricane window when North American travel thins out.
The summer months hold a modest secondary bump, with July recovering into the mid-50s on domestic Mexican holidays, before demand sags again into autumn. With a seasonality index of 81%, this is a sharply seasonal market: the gap between a packed February and a quiet September is wide, so operators should price aggressively for the winter high season and protect occupancy with longer-stay discounts through the autumn trough.
Best neighbourhoods for short-term rentals in Puerto Vallarta
Zona Romantica, also called Old Town or Viejo Vallarta, is the highest-converting area: cobblestone streets, Los Muertos Beach, dense restaurants and nightlife, and the heart of the LGBTQ scene make it the most rentable stock in the city. El Centro, just north across the Cuale River, puts guests on the Malecon and at the Guadalupe church, ideal for walkable culture-first stays.
Marina Vallarta offers a newer, resort-style enclave around the yacht harbour and golf course, appealing to guests who want modern condos and amenities over colonial charm, typically at higher rates. Versalles, slightly inland, has emerged as a foodie neighbourhood with newer condo supply and better value, drawing longer-stay and repeat guests. Hotel Zone strings along the bay between Marina and Centro with high-rise beachfront inventory. Across all of them, beach proximity and a sea view drive nightly rate more than the postcode alone.
Short-term rental rules in Puerto Vallarta
Mexico has no single national short-term rental licence; rules are set at the state and municipal level, and in Puerto Vallarta both layers now apply. At the state level, Jalisco amended its tax laws to charge a 3% levy on lodging booked through digital platforms such as Airbnb, with platforms required to register in a state registry and remit periodically; this brings short-term rentals closer to hotel taxation.
At the municipal level, Puerto Vallarta has moved to tax and formalise platform rentals on a par with hotels, with measures advanced through the city council in 2025 for inclusion in the 2026 income law, alongside expectations that operators register with the city and hold a business licence to operate legally. Because the framework is actively changing, owners should confirm current requirements directly with the Puerto Vallarta city hall and the Jalisco tax authority before listing, and ensure platform-collected lodging tax is being handled correctly.
Tools & strategies for Puerto Vallarta
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* Calculations based on 30 days/month. Actual results may vary depending on market, season, property type, and implemented strategy.
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Frequently asked questions about Airbnb occupancy in Puerto Vallarta
Puerto Vallarta averaged about 57% occupancy over the June 2024 to May 2026 period, roughly 205 booked nights a year. That is four points above Mexico's 53% national average and the highest of the seven Mexican cities ListingOK tracks, reflecting strong resort demand that is concentrated in the winter high season rather than spread evenly.
February and January are the strongest months, with occupancy peaking around 81%, driven by snowbirds, whale-watching season and winter sun-seekers; November and December build toward that peak. September and October are the softest, dropping into the high 40s during the humid rainy and hurricane season, so price aggressively for winter and use longer-stay discounts in autumn.
There is no single national licence in Mexico; rules are set by state and city. Jalisco charges a 3% tax on platform bookings via a state registry, and Puerto Vallarta has moved to tax and register short-term rentals on a par with hotels, with measures advanced in 2025 for the 2026 income law. Confirm current registration and business-licence requirements with city hall and Jalisco's tax authority before listing.
Zona Romantica (Old Town) converts best, with Los Muertos Beach, dense nightlife and the LGBTQ scene; El Centro puts guests on the Malecon. Marina Vallarta offers modern resort condos at higher rates, while inland Versalles is a value-led foodie area for longer stays. Beach proximity and a sea view drive nightly rate more than the district alone.