Airbnb Occupancy Rate in Essaouira, Morocco — Data & Trends 2025
Curious about the performance of short-term rentals in Essaouira, Morocco? Over the last year, the average occupancy rate was 50% with an ADR (Average Daily Rate) of 102€ / $93. During the period 2024-10 to 2025-09, hosts earned on average 1,331€ / $1,210 per month. This data reflects 641 analyzed listings in the city, last updated on 2025-10-08T17:30:00.
Key Metrics to Price Smarter & Earn More
90-day occupancy forecast for Essaouira so you can update rates and stay ahead of competitors.
Market summary in Essaouira
💰Avg. Monthly Revenue
1,331€ / $1,210
📈YoY Revenue Change
9%
🏨Occupancy Rate
50%
💵Average Daily Rate (ADR)
102€ / $93
📊Seasonality Index
67%
🌟Best Months
August, July
📉Worst Months
January, November
🚀 Manage your pricing like a pro
Discover how our team can help you boost your revenue in Essaouira.
Request a demoData from 2024-10 to 2025-09. Last updated on 2025-10-08T17:30:00.
Airbnb occupancy forecast in Essaouira (next 90 days)
These figures reflect real-time demand in Essaouira, helping you plan and price strategically.
Historical Airbnb occupancy in Essaouira (last 24 months)
Monthly Occupancy
| Month | Occupancy (%) | Previous year (%) |
|---|---|---|
| Oct 2024 | 48.7% | 47.4% |
| Nov 2024 | 48.3% | 42.9% |
| Dec 2024 | 54.3% | 46.1% |
| Jan 2025 | 43.8% | 40.5% |
| Feb 2025 | 55.3% | 50.6% |
| Mar 2025 | 48.0% | 44.1% |
| Apr 2025 | 53.4% | 50.0% |
| May 2025 | 46.9% | 45.1% |
| Jun 2025 | 50.3% | 51.0% |
| Jul 2025 | 41.0% | 35.8% |
| Aug 2025 | 62.5% | 59.9% |
| Sep 2025 | 46.7% | 40.2% |
📌 Historical trends reveal seasonal highs such as August, July – plan accordingly.
Tools & strategies for Essaouira
Smarter Revenue Management
We help you increase revenue in Essaouira with pricing algorithms, segmentation and active monitoring.
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Our engine auto-adjusts prices based on demand, seasonality and local events in Essaouira.
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Sync all your channels – Essaouira
Manage listings on Airbnb, Booking.com and Vrbo in one place across Essaouira.
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- 🗓️ Unified calendar management
Check your Airbnb listing
See how your listing ranks in Essaouira and find ways to improve it.
Example: https://www.airbnb.com/rooms/12345678 or just: 12345678
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Frequently asked questions about Airbnb occupancy in Essaouira
What is the average Airbnb occupancy rate in Essaouira and what does it mean for hosts?
The average occupancy rate in Essaouira is 50%, based on 2024-10 to 2025-09. Compare your listing using our Airbnb Analyzer.
What are the most effective strategies to increase occupancy in Essaouira?
Combine dynamic pricing, flexible calendars and listing optimization. List across multiple OTAs and track KPIs weekly. Our Dynamic Pricing automates updates and captures demand spikes.
When is the best season to rent out in Essaouira and how do I maximize it?
The most profitable month is August, July. Raise rates progressively, set minimum stays and align cancellations to risk. Delegate to our Revenue Management for daily adjustments.
When is low season in Essaouira and how can I stay profitable?
Use length-of-stay discounts, value-add packages and target digital nomads/corporate. Drive visibility and iterate via Market Insights.
What is ADR and what is the average rate in Essaouira?
The ADR in Essaouira is 102€ / $93. Improve it without harming occupancy to lift RevPAR. Strengthen your value proposition and sync pricing to demand. Find windows with Market Insights.
Is it profitable to invest in an Airbnb in Essaouira in 2025?
With 50%% occupancy and 102€ / $93 ADR, Essaouira shows potential. Start with Airbnb Analyzer and complement with Market Insights.
How do events and festivals impact occupancy in Essaouira?
Map trade shows, sports and cultural events; raise rates progressively and adjust minimum stays/cancellations. Our Dynamic Pricing bakes these peaks into the model.
What types of listings are most in demand in Essaouira?
Well-connected locations, workspaces, insulation and consistent reviews win more bookings. See guides on our blog.
Which booking platforms work best in Essaouira besides Airbnb?
Airbnb and Booking.com dominate; Vrbo, Expedia and local channels add value. Scale safely with a Channel Manager.
How can I improve mid-week occupancy in Essaouira?
Run Mon–Thu rates, build corporate packages, highlight workspace & internet speed. Offer early-bird and flexible minimum stays.