Airbnb Occupancy Rate in Agadir, Morocco, Data & Trends 2026
Curious about the performance of short-term rentals in Agadir, Morocco? Over the last year, the average occupancy rate was 56% with an ADR (Average Daily Rate) of 57€. Hosts earned on average 918€ per month.
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90-day occupancy forecast for Agadir so you can update rates and stay ahead of competitors.
Market summary in Agadir
Key metrics to optimize your pricing strategy
Avg. Monthly Revenue
918€
$835 USD
YoY Revenue Change
-1%
vs. previous year
Occupancy Rate
56%
~17 days/month
Average Daily Rate
57€
$52 USD
Seasonality Index
70%
demand variation
Best Months
August, July
peak season
Worst Months
February, May
low season
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What Agadir's occupancy and ADR actually mean
Over the analysis period 2025-06 to 2026-05, Agadir averaged 56% occupancy, about three and a half points above the Moroccan city average of roughly 52.5%, ranking it the second-busiest market in the country's tracked cities and reflecting how winter sun keeps beds filled outside the classic tourist season. That translated into 201 booked nights per year, a high figure for Morocco.
The trade-off is rate. Agadir's ADR of 58 euros sits below the national average of about 68 euros, ranking fourth of six cities, because volume beach tourism prices lower than premium riad stays in Marrakesh or Essaouira. Average monthly revenue of 923 euros reflects strong fill at a modest nightly rate, with year-on-year revenue flat at 0%, signalling a stable, mature market. Seasonality of 70% confirms a pronounced August and July peak that managers must capture, while the unusually resilient winter keeps the floor higher than most Moroccan destinations.
Monthly Airbnb occupancy in Agadir
Average occupancy rate by month in Agadir, compared with the same month a year earlier.
| Month | Occupancy | Prior year |
|---|---|---|
| Jul 2025 | 61% | 58.8% |
| Aug 2025 | 69.8% | 69.5% |
| Sep 2025 | 44% | 45.2% |
| Oct 2025 | 49.3% | 50.3% |
| Nov 2025 | 60% | 60.5% |
| Dec 2025 | 59.4% | 60% |
| Jan 2026 | 55.2% | 57.6% |
| Feb 2026 | 58.3% | 63.2% |
| Mar 2026 | 61% | 53.2% |
| Apr 2026 | 54.7% | 53.1% |
| May 2026 | 53.1% | 49.6% |
| Jun 2026 | 50.7% | 52.6% |
Historical Airbnb occupancy in Agadir (last 12 months)
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Airbnb occupancy forecast in Agadir (next 90 days)
These figures reflect real-time demand in Agadir, helping you plan and price strategically.
Why people book Airbnbs in Agadir
Agadir is Morocco's flagship beach resort, and its short-term rental market is built almost entirely on sun-and-sea tourism rather than the heritage sightseeing that drives Marrakesh or Fez. Rebuilt south of its original site after the 1960 earthquake, the modern city was laid out as a holiday destination, with a 10-kilometre arc of fine sand, a seafront promenade and a Moorish-styled marina. Guests are overwhelmingly leisure travellers: northern Europeans escaping winter, charter-flight package tourists, golfers, surfers heading to nearby Taghazout, and Moroccan families on summer holiday.
Because demand is leisure-led, bookings skew toward longer stays, full apartments and sea-view units near the beach and Founty rather than short business nights. The Al Massira airport feeds a steady flow of European charter and budget traffic, so occupancy tracks flight schedules closely. With 593 active listings in the analysis window, Agadir is a mid-sized, competitive market where proximity to the beachfront and promenade is the single biggest driver of nightly rate and fill.
When Airbnb demand peaks in Agadir
Agadir's pattern is the inverse of inland Morocco. The peak months are August and July, when Moroccan and Gulf families fill the resort and beach demand is at its height; the weakest stretch is February and May. That said, Agadir's headline asset is winter sun, so the cool season stays unusually busy by Moroccan standards, helping smooth the curve compared with cities that empty out in low season.
The Timitar Festival, Agadir's free Amazigh and world-music event running on multiple stages since 2004, traditionally lands in early July and pulls large summer crowds into the high season. Beyond festivals, demand is set by European winter-escape traffic from roughly November to March and by the domestic August holiday peak, so managers should price aggressively for August and July and lean on long-stay winter-sun bookings to defend the softer spring shoulder.
Best neighbourhoods for short-term rentals in Agadir
The prime short-term rental zones hug the bay. Founty (Cité Founty), the seaside residential quarter near the royal palace and the marina, and the beachfront strip along the promenade command the strongest rates thanks to sea views and walkable access to the sand, restaurants and the marina shops. High Founty and the modern city centre offer newer apartment stock that suits couples and families wanting proximity without absolute frontline pricing.
New Talborjt, the central commercial district rebuilt after the earthquake, is more local and budget-oriented, trading sea views for lower rates and authentic city life. Upscale villa areas such as Illigh and the historic Swiss Village suit larger groups and longer winter stays. As a rule, the closer a unit sits to the promenade and marina, the higher its achievable ADR; inland districts compete on price and monthly winter lets.
Short-term rental rules in Agadir
Short-term rentals in Morocco fall under Law 80-14 on furnished tourist accommodation, which applies in Agadir as elsewhere. Hosts are expected to register the property, obtain authorisation from the local authority (typically routed through the Regional Investment Center, CRI), display the licence reference on the listing, and collect the local tourist tax (taxe de séjour) from guests. Primary residences are limited to roughly 120 rental days per year; exceeding that threshold pushes the property into the professional tourist-accommodation category with stricter administrative, safety and tax obligations.
Classified establishments must meet safety standards such as smoke alarms, fire exits and insurance. Enforcement has been tightening nationally, with penalties for operating without a permit reaching as high as MAD 500,000, so Agadir operators should secure proper authorisation and keep guest registration in order. Always confirm current requirements with the Agadir CRI and the Ministry of Tourism portal before listing.
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* Calculations based on 30 days/month. Actual results may vary depending on market, season, property type, and implemented strategy.
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Frequently asked questions about Airbnb occupancy in Agadir
Over the 2025-06 to 2026-05 analysis period, Agadir averaged 56% occupancy, about three and a half points above the Moroccan city average of roughly 52.5% and the second-highest of the country's tracked markets. That works out to around 201 booked nights a year, helped by Agadir's winter-sun appeal keeping beds filled outside the classic summer season.
August and July are the strongest months, when Moroccan and Gulf families fill the resort and beach demand peaks; price aggressively then. February and May are the softest. Crucially, Agadir's winter-sun draw keeps November-to-March demand unusually healthy, so long-stay winter lets to northern European visitors help defend revenue through the quieter spring shoulder.
Yes. Under Morocco's Law 80-14, you must register the property, obtain authorisation from the local authority (usually via the Regional Investment Center), display the licence reference on your listing, and collect the tourist tax. Primary residences are capped at about 120 rental days a year before reclassification as professional accommodation. Penalties for operating unlicensed can reach MAD 500,000.
Founty, the beachfront promenade strip and the marina area command the highest rates thanks to sea views and walkable access to the sand and restaurants. High Founty and the modern centre offer newer apartments for families. New Talborjt is more budget and local. The closer to the promenade and marina, the higher the achievable nightly rate.