Airbnb Occupancy Rate in Marrakesh, Morocco, Data & Trends 2026
Curious about the performance of short-term rentals in Marrakesh, Morocco? Over the last year, the average occupancy rate was 58% with an ADR (Average Daily Rate) of 99€. Hosts earned on average 1602€ per month.
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90-day occupancy forecast for Marrakesh so you can update rates and stay ahead of competitors.
Market summary in Marrakesh
Key metrics to optimize your pricing strategy
Avg. Monthly Revenue
1602€
$1458 USD
YoY Revenue Change
-7%
vs. previous year
Occupancy Rate
58%
~17 days/month
Average Daily Rate
99€
$90 USD
Seasonality Index
29%
demand variation
Best Months
October, April
peak season
Worst Months
June, January
low season
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What Marrakesh's occupancy and ADR actually mean
Over the analysis period June 2025 to May 2026, Marrakesh posted 57% average occupancy, the highest of the six Moroccan cities we track and roughly 4.5 points above the national average of about 52.5%. Its ADR of 99 EUR is the standout figure: it sits well above the country average of around 68 EUR, which is why average monthly revenue of 1,604 EUR is comfortably the strongest in Morocco despite occupancy that is only marginally ahead of Agadir or Casablanca.
Two numbers deserve a manager's attention. Revenue is down 8% year over year, indicating rate or demand softening worth monitoring against supply growth. And the seasonality index of just 29% is low, confirming that Marrakesh earns steadily across the calendar rather than from one short season, with October and April outperforming and January and June lagging. Listings here average 206 booked nights per year.
Monthly Airbnb occupancy in Marrakesh
Average occupancy rate by month in Marrakesh, compared with the same month a year earlier.
| Month | Occupancy | Prior year |
|---|---|---|
| Jul 2025 | 52.1% | 55.6% |
| Aug 2025 | 62.2% | 66.3% |
| Sep 2025 | 60% | 63% |
| Oct 2025 | 62.4% | 68.4% |
| Nov 2025 | 64.5% | 65.1% |
| Dec 2025 | 64.8% | 65.8% |
| Jan 2026 | 56.2% | 57.2% |
| Feb 2026 | 59.7% | 70.6% |
| Mar 2026 | 65% | 63.8% |
| Apr 2026 | 67.7% | 71.8% |
| May 2026 | 59.6% | 62.7% |
| Jun 2026 | 53.4% | 48.9% |
Historical Airbnb occupancy in Marrakesh (last 12 months)
📌 Historical trends reveal seasonal highs – plan accordingly.
Airbnb occupancy forecast in Marrakesh (next 90 days)
These figures reflect real-time demand in Marrakesh, helping you plan and price strategically.
Why people book Airbnbs in Marrakesh
Marrakesh is Morocco's flagship leisure destination, and its short-term rental demand is overwhelmingly tourist-driven rather than corporate. Guests come for the UNESCO-listed Medina, the souks and Jemaa el-Fna square, day trips to the Atlas Mountains and the Agafay desert, and the city's riad culture, with Marrakesh Menara Airport feeding European short-break travellers from France, the UK and Spain. The mix spans couples on long weekends, families renting whole riads, and a growing remote-worker contingent drawn to Gueliz.
This makes Marrakesh the strongest of Morocco's tracked rental markets by both occupancy and nightly rate. Demand leans toward three-to-five-night stays and skews heavily to weekends and holiday periods, so managers who price dynamically around flight availability and source-market school holidays capture far more than those holding a flat rate year-round.
When Airbnb demand peaks in Marrakesh
Marrakesh runs two clear shoulder peaks rather than a single summer high. October and April are the best-performing months, when daytime temperatures are comfortable for sightseeing and the desert and mountain excursions are at their most pleasant. The low points are January and, notably, June, as midsummer heat regularly pushes past 38C and deters the leisure crowd that drives this market.
Events reinforce the spring and autumn pattern. The Marrakech International Marathon (25 January 2026) brings a sharp one-weekend spike that lifts an otherwise quiet month, and the Marrakech International Film Festival in late November fills the city with industry and press visitors. Managers should treat marathon weekend and film-festival week as minimum-stay, premium-rate windows, and discount aggressively through the deep-summer lull.
Best neighbourhoods for short-term rentals in Marrakesh
The Medina is the heartland of Marrakesh short-term rental: traditional riads around Jemaa el-Fna, the Bahia Palace and the souks command the highest guest interest and the strongest rates, but they demand careful access management (cars cannot reach many doors) and porter logistics. Gueliz, the modern French-built district, suits travellers wanting shops, restaurants and easy taxi access, and is the natural base for longer remote-worker stays.
Hivernage, between Gueliz and the Medina, is the upscale hotel-and-nightlife zone for guests wanting late dining and clubs, while the Palmeraie palm grove on the outskirts is villa-and-pool territory for families and groups trading walkability for space. Each district targets a distinct guest, so positioning your photos and description to the right segment matters more here than in a single-character city.
Short-term rental rules in Marrakesh
Short-term letting in Marrakesh is treated as a regulated tourist-accommodation activity under Morocco's tourism framework (notably Law 80-14 on tourist establishments and related decrees), rather than as casual home-sharing. In practice operators are expected to register the property with local authorities and may need a classification or operating authorisation depending on property type, with riads and guesthouses commonly falling under the meuble de tourisme or maison d'hotes categories.
The most consistently enforced obligation is guest reporting: hosts must record each guest's identity and passport details and share them with the local police or tourism office, the same requirement that applies to hotels. Morocco has been tightening enforcement and is preparing a national register of furnished tourist accommodation, so managers should confirm current licensing and tax obligations with the local tourism delegation before listing.
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* Calculations based on 30 days/month. Actual results may vary depending on market, season, property type, and implemented strategy.
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Frequently asked questions about Airbnb occupancy in Marrakesh
Over the June 2025 to May 2026 period, Marrakesh averaged 57% occupancy, the highest of the six Moroccan cities we track and about 4.5 points above the national average of roughly 52.5%. That works out to around 206 booked nights per year, with the city earning fairly steadily across the calendar thanks to a low seasonality index of 29%.
October and April are the strongest months, when the climate suits sightseeing and Atlas and desert excursions. January gets a one-weekend boost from the Marrakech International Marathon (25 January 2026) and late November sees the Film Festival. Avoid relying on June, when midsummer heat above 38C suppresses leisure demand and rates.
Yes. Short-term letting is regulated as tourist accommodation under Morocco's tourism law (Law 80-14 and related decrees), so you typically register the property with local authorities and may need a classification or operating authorisation. Crucially, you must report each guest's identity and passport details to the local police or tourism office, as hotels do.
The Medina draws the highest demand and rates through traditional riads near Jemaa el-Fna and the souks, though access logistics are demanding. Gueliz suits longer and remote-worker stays, Hivernage targets nightlife and dining guests, and the Palmeraie palm grove offers villa-and-pool stays for families and groups. Match your listing to one clear segment.