Airbnb Occupancy Rate in Cebu City, Philippines, Data & Trends 2026

Over the analysis period June 2025 to May 2026, Cebu City averaged 57% occupancy at an ADR of 29 euros (about 26 dollars), producing roughly 486 euros (about 442 dollars) in average monthly revenue across 207 booked nights a year. Because Cebu City is currently the only Philippine market in our dataset, it is by definition the national reference point: its 57% occupancy and 29-euro ADR effectively define the country average here rather than beating or trailing it.

The figures point to a high-volume, low-rate market: occupancy is healthy but the modest ADR keeps per-night revenue low, so unit economics depend on filling nights rather than charging premiums. Seasonality is mild at 18%, confirming that demand is spread fairly evenly with January, July and December as the peaks. The one caution is year-on-year revenue at -12%, a meaningful decline likely tied to rising listing supply, so operators should expect rate pressure and compete on quality and location.

Cebu City is the tourist gateway to the central and southern Philippines, and its Airbnb demand is split between two distinct guests. The first are leisure travellers using the city as a launch point for the beaches, dive sites and island resorts of nearby Mactan and the wider Visayas, plus domestic Filipino tourists arriving via Mactan-Cebu International Airport. The second are business and remote-work guests tied to Cebu's large business-process-outsourcing (BPO) sector, with regional banking, finance and IT headquarters clustered around Cebu Business Park and Cebu IT Park.

This dual demand base supports longer average stays than a pure beach destination, since BPO contractors, relocating professionals and project teams often book monthly. Cebu's January 2026 hosting of the 45th ASEAN Tourism Forum further lifted its international profile, and the market is sizeable: roughly 600 active listings show in our sample for the city itself, set against thousands more across the metro and Mactan.

For short-term rental, the clearest winners are Cebu IT Park and Lahug, where furnished condos sit beside BPO offices, restaurants and nightlife and command the city's higher nightly rates from business and remote-work guests. Adjacent Mabolo is a practical mid-range base, within a short walk of SM City and a drive of Ayala Center and IT Park. Capitol Site and the uptown Fuente Osmeña area suit guests who want a central, transit-friendly location.

Beach-oriented demand concentrates in Mactan near Punta Engaño rather than the city core, while the newer South Road Properties (SRP) towers target the Airbnb crowd directly. Note that IT Park studio clusters, Mactan township developments and generic SRP mid-market towers already show signs of oversupply, so differentiation matters in those pockets.