Curious about the performance of short-term rentals in San Juan, Puerto Rico? Over the last year, the average occupancy rate was 62% with an average nightly price (ADR) of 159€. Hosts earned on average 2830€ per month.
90-day occupancy forecast for San Juan so you can update rates and stay ahead of competitors.
Key metrics to optimize your pricing strategy
Avg. monthly earnings
2830€
$2575 USD
YoY Revenue Change
-6%
vs. previous year
Occupancy Rate
62%
~19 days/month
Average Daily Rate
159€
$145 USD
Seasonality Index
82%
demand variation
Best Months
March, August
peak season
Worst Months
October, September
low season
Our AI-powered platform automatically optimizes your rates. Maximize your revenue with intelligent dynamic pricing.
Over the analysis period August 2025 to July 2026, San Juan ran 62% average occupancy, the higher of the two Puerto Rican markets we track and above the territory average of about 56%, equal to roughly 223 booked nights a year. Its average daily rate of 159 is below the Puerto Rican average of 181, and average monthly revenue of 2,830 sits essentially on the territory average of 2,832.
The shape of that is worth reading. San Juan earns its revenue through volume and consistency rather than through rate, which is what a capital city with year-round demand should look like next to a small-island villa market. The seasonality index of 82 supports the same conclusion. Revenue was down 6% year on year, a softening worth monitoring, though in a market with this breadth of demand sources a single year's move is weaker evidence than it would be in a market dependent on one season.
Average occupancy rate by month in San Juan, compared with the same month a year earlier.
| Month | Occupancy | Prior year |
|---|---|---|
| Aug 2025 | 71.1% | 64% |
| Sep 2025 | 43.1% | 40.8% |
| Oct 2025 | 43.3% | 46.6% |
| Nov 2025 | 54.6% | 55.3% |
| Dec 2025 | 61.1% | 65% |
| Jan 2026 | 64.3% | 65.6% |
| Feb 2026 | 68.8% | 71.2% |
| Mar 2026 | 81.8% | 81.3% |
| Apr 2026 | 65.7% | 63.6% |
| May 2026 | 60.9% | 59.5% |
| Jun 2026 | 64.1% | 65.7% |
| Jul 2026 | 66.3% | 68.4% |
📌 Historical trends reveal seasonal highs – plan accordingly.
These figures reflect real-time demand in San Juan, helping you plan and price strategically.
San Juan is the capital of Puerto Rico and the entry point for almost everyone arriving on the island, which gives it a demand base far broader than a Caribbean beach destination normally has. Its airport is the busiest in the region, it is a major cruise homeport, and the old walled city is one of the most complete colonial centres in the Americas, drawing visitors who would not otherwise book a Caribbean trip.
That mix produces four distinct streams of demand: North American winter travellers escaping the cold, a substantial diaspora visiting family in summer, cruise passengers staying a night either side of a sailing, and a genuine business and government layer that comes with being a capital. Because Puerto Rico is a United States territory, mainland visitors arrive without an international trip's friction, which keeps the market unusually accessible to short-notice and repeat travel. Supply spans colonial apartments in the old city, beachfront condominium towers and residential houses inland.
San Juan carries a seasonality index of 82, moderate for a Caribbean market and much flatter than an island resort, because the city sells more than its beaches. March is the strongest month, the heart of the northern winter escape season, and August is the second, which is the telling detail: that summer peak comes from diaspora and family travel rather than from weather, and it fills a window when most Caribbean destinations are quiet.
October and September are the softest months, and the reason is the Atlantic hurricane season, which suppresses bookings across the region through the late summer and early autumn. Operators should plan for that trough explicitly rather than treat it as a pricing failure, and should expect a share of cancellations in the window. The result is a market with two peaks and one deep trough, which is a more forgiving shape to manage than a single concentrated season.
Old San Juan commands the strongest rates and the most consistent demand, on the strength of the fortifications, the blue cobblestones and a walkable restaurant scene, and it benefits directly from cruise-terminal proximity. Its apartments are small and characterful, and guests are buying the setting rather than a beach.
Condado is the premium beachfront district, a strip of high-rise buildings with ocean views, restaurants and the most reliable year-round leisure demand outside the old city. Ocean Park, immediately east, is lower-rise and more residential, popular with guests who want the beach without the towers, and Isla Verde further east sits beside the airport with the widest sand and the largest hotels. Santurce, inland between them, is the arts and nightlife district and offers noticeably lower entry prices for operators willing to sell a neighbourhood rather than a sea view.
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* Calculations based on 30 days/month. Actual results may vary depending on market, season, property type, and implemented strategy.
Over the August 2025 to July 2026 analysis period, San Juan averaged 62% occupancy, about 223 booked nights a year. That is the higher of the two Puerto Rican markets we track and above the territory average of roughly 56%, reflecting a capital city with year-round demand rather than a single season.
Average monthly revenue per listing was 2,830, essentially on the Puerto Rican average of 2,832, achieved on an average daily rate of 159 against a territory figure of 181. San Juan earns through volume and consistency rather than through rate.
March is the strongest month, at the heart of the northern winter escape season, with August second on diaspora and family travel. October and September are the softest, suppressed by the Atlantic hurricane season, and operators should plan for that trough and for some cancellations within it.
Old San Juan commands the strongest rates on its fortifications, cobblestones and walkable dining, helped by cruise-terminal proximity. Condado is the premium beachfront district, Ocean Park is lower-rise and residential, Isla Verde has the widest sand near the airport, and Santurce offers lower entry prices inland.
Less than most Caribbean destinations. Its seasonality index of 82 is moderate, and it has two peaks rather than one: the northern winter escape season around March and a summer peak in August driven by diaspora and family travel, which fills a window when most of the region is quiet.