Airbnb Occupancy Rate in Makkah, Saudi Arabia, Data & Trends 2026

Over the June 2025 to May 2026 analysis period the API reports Makkah at 40% average occupancy and a 69€ (about $63) ADR, with roughly 145 booked nights per year and average monthly revenue near 783€ ($712). Those figures sit exactly on the Saudi national average, which the same dataset puts at 40% occupancy and a 69€ ADR across the country's tracked cities, so Makkah is a high-volume but rate-modest market rather than a premium one at the city-wide level.

Year-on-year revenue is shown down about 19%, reflecting heavy new supply and added hotel capacity around the Haram. Seasonality reads as a pronounced 49%, confirming that earnings are concentrated in a few calendar windows rather than spread evenly, managers should budget for thin shoulder months and recover margin during the Ramadan and Hajj peaks. Treat these as market-level figures: a well-located unit within walking distance of the Haram realistically clears far above the citywide ADR during peak windows.

Makkah's short-term rental demand is almost entirely faith-driven: the city is built around the Masjid al-Haram and the Kaaba, and virtually every guest is a pilgrim arriving for Umrah or Hajj rather than a leisure tourist. That makes it a single-purpose market where proximity to the Haram, not views or amenities, sets the nightly price. Year-round Umrah traffic now runs continuously since Saudi Arabia reopened the season to international pilgrims, with the largest surges tied to the Islamic lunar calendar rather than the Gregorian one.

For a rental manager this means guests are highly sensitive to nightly rate and length of stay (often 3-10 nights) but willing to pay sharp premiums for walking distance to the Grand Mosque. Group and extended-family bookings dominate, so multi-bedroom apartments outperform studios, and demand is driven by the religious calendar far more than by the weekday/weekend swings seen in conventional cities.

Aziziyah is the workhorse district for pilgrim accommodation: it sits on the route toward Mina and the Jamarat and is packed with hotels, furnished apartments and camps, with southern Aziziyah the main gathering point for groups and northern Aziziyah more residential with malls and restaurants. It offers volume and easier parking but relies on shuttle buses to reach the Haram. Ajyad, by the southern gates of Masjid al-Haram, is prime walk-to-Haram territory and commands the top rates for compact, convenient stays.

Misfalah, just south of the mosque, is the value play: a 10-20 minute walk to the Haram at a fraction of central prices, suiting budget-conscious pilgrims who still want to stay on foot. As a rule, the closer a unit sits to the Haram courtyard the higher the achievable nightly rate and the smaller the average booking, while outer districts trade rate for larger family units and longer stays.