Airbnb Occupancy Rate in Ljubljana, Slovenia, Data & Trends 2026

Over the June 2024 to May 2026 window, Ljubljana ran 63% average occupancy across roughly 229 booked nights a year, exactly in line with the 63% Slovenian national figure, which is unsurprising given it is the only Slovenian city ListingOK tracks and effectively sets that benchmark itself. At a 102 euro (about 93 dollar) average daily rate, the market delivers average monthly revenue near 1,812 euros (1,647 dollars) per listing, a healthy return for a small Central European capital.

The encouraging signal is direction of travel: revenue is up 6% year on year, a positive result against several European markets that softened over the same period. That gain sits alongside the very high 115% seasonality index, so the growth is being driven by an intense but short summer rather than spread evenly. Read together, the numbers describe a healthy, growing but highly seasonal city-break market where the 229 nights a year cluster heavily into the warm months, making summer pricing discipline the single biggest lever on annual revenue.

Ljubljana's short-term rental demand is built on compact, walkable city-break tourism. Slovenia's capital is small and exceptionally pretty, and its STR market revolves around the car-free historic core: the riverside cafes along the Ljubljanica, the Triple Bridge and Plečnik's architecture, the Central Market, and the funicular up to Ljubljana Castle. The city sells itself as a relaxed, green European capital and as a hub for onward trips to Lake Bled, the Julian Alps and the Postojna caves, so many guests treat it as a base for the wider country.

The traveller mix is overwhelmingly international leisure: couples and small groups on two-to-four-night European city breaks, summer touring travellers, and a cultural crowd drawn by the Ljubljana Festival and the lively events calendar around Congress Square and Tivoli Park. A modest business and congress layer adds midweek demand, but the underlying engine is short, weather-sensitive leisure stays in a single dense, photogenic centre, which makes the market unusually concentrated both geographically and seasonally.

The Old Town (Stari trg, Mestni trg and Gornji trg) is the prime zone, a UNESCO-grade riverside core where guests want to be: walkable to the castle, the market and the Ljubljanica's cafe terraces, it commands the strongest rates and fastest fill. Center, the broader district around Prešeren Square, Congress Square and Slovenska cesta, extends that demand into a denser residential-and-retail belt that still keeps guests within easy reach of everything.

Trnovo and Krakovo, the leafy, low-rise neighbourhoods just south of the centre along the river, offer a quieter, characterful product popular with travellers wanting a residential feel within a short walk of the action. Tabor and the area near the train and bus stations trade location convenience for lower rates, appealing to budget and transit-oriented guests. Across the city the dominant pattern is simple: the closer to the car-free historic core, the stronger the performance.