Airbnb Occupancy Rate in Tunis, Tunisia, Data & Trends 2026

For the analysis period 2025-06 to 2026-05, Tunis is the only Tunisian market ListingOK tracks, so its figures effectively set the national benchmark. Average occupancy sits at 55% with an average daily rate of 55 EUR, producing roughly 873 EUR in mean monthly revenue across about 197 booked nights per year. These are modest numbers by Mediterranean standards, reflecting Tunis's low-cost positioning and its blend of leisure, business and diaspora demand rather than a pure resort premium.

The seasonality index reads a high 71%, confirming a pronounced summer concentration around the August-July peak versus the February-March low, so revenue is heavily back-loaded into the warm months. Year-on-year revenue is down 5%, a mild softening rather than a collapse. The practical takeaway: defend ADR aggressively during the July-August festival window, accept thinner winter occupancy, and lean on central, transit-accessible listings to smooth the off-season.

Tunis draws a mixed-purpose travel base rather than a single dominant segment, which shapes how Airbnb demand behaves across the capital. European leisure visitors arrive for the UNESCO-listed Medina, the archaeological site of Carthage, the cliff-top blue-and-white village of Sidi Bou Said, and the Bardo Museum's mosaic collection, while the airport at Tunis-Carthage and the TGM light-rail line make day-tripping between the old city and the northern beach suburbs easy. Alongside tourists, the city pulls steady business and administrative travel as Tunisia's seat of government and commerce, plus a flow of diaspora Tunisians visiting family.

That blend means demand is more resilient mid-week than in pure beach markets, but it also keeps nightly rates modest by Mediterranean standards. Most guest searches concentrate on the Medina edge, the Ville Nouvelle around Avenue Habib Bourguiba, and the coastal suburbs of La Marsa, Sidi Bou Said and Gammarth, so listings near a TGM stop or within walking distance of the historic core convert best.

The historic core splits into the Medina, a dense World Heritage warren of souks and riads that suits character-led short stays for culture travellers, and the adjacent Ville Nouvelle around Avenue Habib Bourguiba, which offers more conventional apartments close to cafes, transport and the train station. These central zones serve the broadest guest mix and are the easiest to keep occupied year-round.

The coastal suburbs, all strung along the TGM line, command higher rates in summer. La Marsa is the upscale seafront district where much of the city's elite and expat community lives, Sidi Bou Said is the photogenic cliff village that carries a premium for its views, and Gammarth further north is the resort-hotel beach strip best for sun-led stays. Carthage itself, between them, mixes residential calm with archaeological sightseeing. As a rule, central listings win on consistency while coastal ones win on summer ADR.