Curious about the performance of short-term rentals in Hanoi, Vietnam? Over the last year, the average occupancy rate was 45% with an ADR (Average Daily Rate) of 32€. Hosts earned on average 405€ per month.

90-day occupancy forecast for Hanoi so you can update rates and stay ahead of competitors.
Key metrics to optimize your pricing strategy
Avg. Monthly Revenue
405€
$369 USD
YoY Revenue Change
-11%
vs. previous year
Occupancy Rate
45%
~14 days/month
Average Daily Rate
32€
$29 USD
Seasonality Index
59%
demand variation
Best Months
March, December
peak season
Worst Months
September, August
low season
Our AI-powered platform automatically optimizes your rates. Maximize your revenue with intelligent dynamic pricing.
Over the analysis period 2025-06 to 2026-05, Hanoi averaged 45% occupancy at a 32 EUR ADR, producing roughly 405 EUR in monthly revenue across about 161 booked nights a year. That occupancy sits about 5 points below the ~50.5% Vietnam average of the two reported cities, and the 32 EUR ADR trails the ~36.5 EUR national average, leaving Hanoi the lower-yielding of the two markets behind Ho Chi Minh City.
The numbers point to a high-turnover, low-rate market: revenue is down 12% year on year, and the seasonality index of 59% is sharply higher than Ho Chi Minh City's 40%, meaning Hanoi's income is far more concentrated in its autumn-to-spring peak. Best months are March and December; the weakest are September and August. Managers should plan for thin, volatile shoulder-season earnings and protect the cool-season nights with sharper pricing and minimum stays.
Average occupancy rate by month in Hanoi, compared with the same month a year earlier.
| Month | Occupancy | Prior year |
|---|---|---|
| Jul 2025 | 42.5% | 44.2% |
| Aug 2025 | 48.4% | 44% |
| Sep 2025 | 34.5% | 42.1% |
| Oct 2025 | 49% | 48.5% |
| Nov 2025 | 52.3% | 53.2% |
| Dec 2025 | 52.7% | 54.7% |
| Jan 2026 | 45.6% | 44.2% |
| Feb 2026 | 50.3% | 49.3% |
| Mar 2026 | 55% | 49.3% |
| Apr 2026 | 47.8% | 47.6% |
| May 2026 | 38.2% | 39.3% |
| Jun 2026 | 41.6% | 42.3% |
📌 Historical trends reveal seasonal highs – plan accordingly.
These figures reflect real-time demand in Hanoi, helping you plan and price strategically.
Hanoi is Vietnam's political and cultural capital and the gateway to northern Vietnam, so its Airbnb demand is built mostly on international leisure travellers using the city as a base before heading to Halong Bay, Sapa and Ninh Binh. The thousand-year-old Old Quarter, Hoan Kiem Lake, the Ho Chi Minh Mausoleum and the Temple of Literature pull in steady sightseeing crowds, while the city's growing digital-nomad and long-stay expat community keeps demand alive in the quieter, leafier lakeside districts.
Most guests are short-stay tourists who treat Hanoi as a one-to-three-night stopover rather than a beach destination, which keeps average nightly rates low but turnover high. Business and government travel adds a midweek floor, and the Noi Bai airport connection plus cheap regional flights make the city an easy weekend break for travellers from across Southeast Asia.
Autumn is Hanoi's prime window: September to November (and into December) brings cool, dry, low-humidity weather that the API data confirms as the strongest revenue period, with March and December flagged as the best-performing months and the cooler dry months commanding the firmest pricing. The Mid-Autumn Festival on 25 September 2026 lifts cultural-tourism demand without major disruption.
The low season is the hot, humid, rainy stretch of late summer, which matches the API's worst months of September and August on a revenue basis. Tet (Lunar New Year), falling on 17 February 2026, is a double-edged event: international arrivals can spike, but most local businesses shut from roughly 16-20 February, so guests need clear guidance and you should expect 30-50% price premiums on the nights that do sell.
Hoan Kiem, which contains the Old Quarter, is the highest-demand zone: walkable, packed with attractions, restaurants and night markets, and ideal for short-stay tourists who want to step out of the door into the action. Listings here turn over fast but compete on price, so location and reviews matter more than square metres.
Tay Ho (West Lake) is the upscale alternative, quieter and greener, with lakeside cafes, villas and modern serviced apartments that attract expats, families and longer stays at higher nightly rates. The Ba Dinh and French Quarter areas around the Opera House sit between the two, offering colonial-era buildings and proximity to embassies and government sites, which suits business and diplomatic guests.
Hanoi has no dedicated short-term-rental licence and enforcement is light, but operating an Airbnb still carries real obligations under Vietnamese law. Hosts must register every guest's temporary residence with the local public-security (police) authority through the lodging manager, and for foreign guests this declaration is generally required within 12 hours of arrival. Fire-safety inspections and reporting guest rosters to the local police station are part of the expected compliance, and income is taxable, with an 8% VAT and personal income tax applying to rental earnings.
The wider Vietnamese picture is tightening: Ho Chi Minh City has moved to ban short-term rentals in residential apartment buildings, a signal that condominium and building rules can override an individual host's plans. In Hanoi, owners letting in apartment complexes should confirm the building's by-laws permit nightly rental, keep tax and guest-registration paperwork in order, and watch for new municipal regulations as the framework continues to evolve.
We help you increase revenue in Hanoi with pricing algorithms and active monitoring.
Learn moreOur engine auto-adjusts prices based on demand and local events in Hanoi.
Learn moreManage listings on Airbnb, Booking.com and Vrbo in one place across Hanoi.
Learn moreAnd around the world
Compare performance across markets – occupancy, ADR and seasonality for other destinations in Vietnam.
Discover how much more you could earn by optimizing your properties with ListingOK
AI Dynamic Pricing
Occupancy Optimization
Market Analysis
24/7 Expert Support
In line with our best results!
Detailed analysis and personalized recommendations
* Calculations based on 30 days/month. Actual results may vary depending on market, season, property type, and implemented strategy.
Over the 2025-06 to 2026-05 analysis period, Hanoi listings averaged about 45% occupancy, which is roughly 161 booked nights a year. That runs around 5 points below the Vietnam average of the two reported cities and below Ho Chi Minh City, reflecting Hanoi's high-turnover, lower-rate stopover market.
The strongest stretch is the cool, dry autumn-to-spring window, roughly September through December and again in March, when low humidity and clear skies draw the most visitors. The API marks March and December as the best months; September and August are the weakest, hot and rainy. Hanoi's 59% seasonality index means earnings concentrate heavily in the peak.
There is no dedicated Airbnb licence in Hanoi and enforcement is light, but hosts must register guests' temporary residence with the local police, comply with fire-safety inspections, and pay applicable taxes including 8% VAT and income tax. Foreign guests must be declared to local public security, usually within 12 hours of arrival.
Hoan Kiem and the Old Quarter offer the highest demand and fastest turnover for short-stay tourists who want a walkable base. Tay Ho (West Lake) commands higher nightly rates with upscale apartments and villas suited to expats and longer stays, while the French Quarter and Ba Dinh appeal to business and diplomatic guests.