Airbnb Occupancy Rate in Dubrovnik, Croatia, Data & Trends 2026

Over the June 2025 to May 2026 window, Dubrovnik ran 62% average occupancy across roughly 224 booked nights a year, two points above the 60% Croatian national average and the strongest of the three Croatian cities ListingOK tracks. Its 134 euro average daily rate is solid for the region and produces average monthly revenue of about 2,407 euros per listing, with the summer months doing almost all of the heavy lifting given how concentrated the season is.

The two numbers to read together are the 176% seasonality index and the 5% year-on-year revenue decline. The first confirms an extreme summer-loaded market: respectable annual occupancy masks a curve that swings from the mid-80s in August to the low 20s in January. The second is a modest softening, in line with a destination managing cruise and overtourism pressure rather than one losing demand. The takeaway is a high-brand, supply-constrained market where annual averages flatter the reality, the economics are made or lost in the five-month peak.

Dubrovnik is Croatia's marquee destination and one of the Adriatic's most concentrated tourism markets, with short-term rental demand built almost entirely on its UNESCO-listed Old Town. The medieval city walls, the marble-paved Stradun, Lovrijenac fortress and the cable car to Mount Srđ draw a relentless flow of leisure visitors, amplified for a decade by Game of Thrones tourism, King's Landing was filmed across the Old Town and walls, which still pulls fans on themed tours. The result is intense, walls-focused demand in a physically small and tightly capped centre.

The defining tension of this market is cruise-and-overtourism pressure versus a city actively restraining it. Dubrovnik is a major Adriatic cruise port, and the day-tripper surge it generates pushes the city to limit ship arrivals and curb new tourist accommodation. For overnight short-term rental operators that means a market where the brand and demand are exceptionally strong but supply, especially inside the walls, is being deliberately constrained, making any existing, properly registered unit a valuable and increasingly protected asset.

Dubrovnik's short-term rental geography is dominated by the Old Town, the walled medieval core, which holds the highest-converting, highest-rate stock, apartments and stone houses within the walls trade on unmatched location and atmosphere but carry the tightest licence scrutiny, the steepest stairs and the most acute overtourism pressure. Just outside, Ploče, the quiet upscale strip east of the walls near Banje beach, is where the luxury accommodation concentrates, offering proximity to the Old Town with calmer surroundings.

The Lapad peninsula, a short bus ride from the centre, is the broad alternative: a leafy area of hotels, apartments and sea-view lofts that suits families and longer leisure stays, with Babin Kuk at its tip hosting the most exclusive resorts and beaches. Gruž, around the main ferry port and bus station, is more modern, more local and cheaper, appealing to island-hoppers and value-seeking guests. Across all of them, the binding factor is registration and the city's caps rather than the postcode, since new permits inside the walls are scarce.