Airbnb Occupancy Rate in Batumi, Georgia, Data & Trends 2026
Curious about the performance of short-term rentals in Batumi, Georgia? Over the last year, the average occupancy rate was 64% with an ADR (Average Daily Rate) of 31€. Hosts earned on average 570€ per month.
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90-day occupancy forecast for Batumi so you can update rates and stay ahead of competitors.
Market summary in Batumi
Key metrics to optimize your pricing strategy
Avg. Monthly Revenue
570€
$519 USD
YoY Revenue Change
-12%
vs. previous year
Occupancy Rate
64%
~19 days/month
Average Daily Rate
31€
$28 USD
Seasonality Index
87%
demand variation
Best Months
August, July
peak season
Worst Months
December, February
low season
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What Batumi's occupancy and ADR actually mean
Read the numbers together and Batumi is volume without pricing power. Occupancy of 64% is healthy — 231 occupied nights a year is more than many Mediterranean resorts manage — yet the €31 average daily rate caps monthly revenue at €570, a very low figure for a market this busy. The 12% year-on-year revenue decline did not come from empty calendars; it came from rate compression as new towers delivered more identical stock.
Two consequences for a host. First, benchmark against your building and segment, not the citywide average: an Orbi-style studio and an Old Town two-bedroom are different markets that happen to share a postcode. Second, the lever worth pulling is differentiation — professional photos, a real workspace for monthly guests, a genuine sea view — because discounting an already-€31 rate buys almost nothing. Entry prices are low and so are operating costs, but the revenue ceiling is low too; model conservatively.
Monthly Airbnb occupancy in Batumi
Average occupancy rate by month in Batumi, compared with the same month a year earlier.
| Month | Occupancy | Prior year |
|---|---|---|
| Jul 2025 | 71.3% | 76.4% |
| Aug 2025 | 68.7% | 73.4% |
| Sep 2025 | 48.8% | 50.4% |
| Oct 2025 | 49% | 53.6% |
| Nov 2025 | 56.8% | 60% |
| Dec 2025 | 63.8% | 64.6% |
| Jan 2026 | 56.3% | 58.8% |
| Feb 2026 | 65% | 65.8% |
| Mar 2026 | 69.1% | 69.7% |
| Apr 2026 | 68.6% | 69.5% |
| May 2026 | 65.7% | 63.5% |
| Jun 2026 | 70.5% | 66.7% |
Historical Airbnb occupancy in Batumi (last 12 months)
📌 Historical trends reveal seasonal highs – plan accordingly.
Airbnb occupancy forecast in Batumi (next 90 days)
These figures reflect real-time demand in Batumi, helping you plan and price strategically.
Why people book Airbnbs in Batumi
Batumi is Georgia's Black Sea resort capital and one of the cheapest seaside short-term-rental markets in the wider region. Demand arrives in layers: summer beach tourism from Georgia itself and from Turkey, Armenia and Azerbaijan; a year-round casino trade drawing visitors from countries where gambling is restricted; and a base of relocated remote workers who treat aparthotel studios as medium-stay housing. That mix produces a genuine twelve-month market — 64% average occupancy and 231 occupied nights a year — but at very low prices, with an average daily rate of €31.
The defining force in Batumi is supply. The skyline of investor-owned aparthotel towers keeps delivering thousands of near-identical units, and the pipeline is outrunning demand growth: monthly revenue averaged €570 over the analyzed period (July 2025 to June 2026), down 12% year on year. Occupancy is holding; pricing power is what erodes, and any underwriting here should assume that pressure continues.
When Airbnb demand peaks in Batumi
Batumi's seasonality index is 87, slightly below the average variability of the markets we track (100 is the mean). That may surprise anyone picturing a pure beach resort. The summer peak is real — August and July are the strongest months, when the boulevard fills and rates firm up — but the casino floors do not close in winter, budget flights keep landing, and long-staying remote workers smooth the base, so the trough is shallower than in a comparable Mediterranean resort town.
December and February are the weakest months. The practical read: most of the year's pricing power is concentrated in roughly ten summer weeks, so hold rates firm through July and August rather than chasing early occupancy. From November to March, switch to a volume posture — lower nightly rates, longer minimum stays and aggressive monthly discounts aimed at remote workers and winter casino visitors — because an empty studio in February earns nothing at any rate.
Best neighbourhoods for short-term rentals in Batumi
Short-term rentals concentrate along the New Boulevard seafront, where large aparthotel complexes on and around Sherif Khimshiashvili Street hold thousands of near-identical studios. This is the most liquid segment and the most commoditized: units there compete almost purely on price, and a listing is effectively selling a floor level and a view. The Old Town around Piazza Square and Europe Square offers character apartments in renovated low-rise buildings, closer to restaurants and nightlife, and can sustain rates above the tower average.
South toward the Turkish border, Gonio and Kvariati are quieter beach settlements with a shorter, family-driven season and some of the clearest water on this coast. Makhinjauri and Green Cape, north of the centre, trade on the botanical garden and calm surroundings. The general rule: the further a unit sits from an elevator bank shared with five hundred identical listings, the easier its rate is to defend.
Short-term rental rules in Batumi
Georgia runs one of the lightest short-term-rental regimes anywhere: there is currently no national licensing scheme and no Batumi-specific permit — no cap on rental days, no zoning ban, no registration number to display on listings. The real obligation is fiscal. Rental income must be declared to the Georgia Revenue Service; hosting is treated as business activity, and most operators formalize as an individual entrepreneur, with many small hosts qualifying for Georgia's favourable small-business tax regimes. Which regime applies depends on structure and turnover, so take local tax advice rather than copying another host's setup.
Owners in aparthotel complexes should also check their building's management contract — some towers route rentals through in-house operators or restrict independent letting. Rules change, and Georgia has periodically discussed tightening the framework as supply balloons; verify the current requirements with the Revenue Service and Batumi City Hall before listing.
Tools & strategies for Batumi
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* Calculations based on 30 days/month. Actual results may vary depending on market, season, property type, and implemented strategy.
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Frequently asked questions about Airbnb occupancy in Batumi
It can be, but margins are thin: average monthly revenue is €570 on a €31 average daily rate, and revenue fell 12% year on year as new aparthotel supply arrived. Low purchase prices keep paper yields attractive, which is precisely why supply keeps growing. Underwrite on conservative rates rather than on a developer's pro forma.
The market averaged 64% occupancy — about 231 occupied nights a year — over the period from July 2025 to June 2026. Summer runs far above that and December to February well below. A well-run, well-photographed unit should aim to beat the average, since much of the comp set is passively managed investor stock.
August and July are the strongest months, driven by Black Sea beach tourism. December and February are the weakest. Casino visitors and long-staying remote workers keep winter from collapsing entirely, which is why Batumi's seasonality index (87) sits slightly below the cross-market average.
The market average is €31, one of the lowest of any seaside market in the region. Commodity tower studios often trade below it; distinctive Old Town apartments and true sea-view units can price meaningfully above. Judge your rate against your direct comp set, not the citywide mean.
No licence or registration number is currently required to list. Your obligation is tax: declare rental income to the Georgia Revenue Service, typically by registering as an individual entrepreneur. Rules can change, so confirm the current framework with the Revenue Service and Batumi City Hall before you start.
Supply. Aparthotel towers keep adding thousands of near-identical studios, and demand, while growing, is not keeping pace. Occupancy has held around 64%, but nightly rates have compressed, producing the 12% year-on-year revenue decline.