Airbnb Occupancy Rate in Tulum, Mexico — Data & Trends 2025
Curious about the performance of short-term rentals in Tulum, Mexico🇲🇽? Over the last year, the average occupancy rate was 43% with an ADR (Average Daily Rate) of 156€ / $142. During the period 2024-10 to 2025-09, hosts earned on average 1,811€ / $1,646 per month. This data reflects 405 analyzed listings in the city, last updated on 2025-10-08T15:56:00.
Key Metrics to Price Smarter & Earn More
90-day occupancy forecast for Tulum so you can update rates and stay ahead of competitors.
Market summary in Tulum
💰Avg. Monthly Revenue
1,811€ / $1,646
📈YoY Revenue Change
-13%
🏨Occupancy Rate
43%
💵Average Daily Rate (ADR)
156€ / $142
📊Seasonality Index
96%
🌟Best Months
January, February
📉Worst Months
September, August
🚀 Manage your pricing like a pro
Discover how our team can help you boost your revenue in Tulum.
Request a demoData from 2024-10 to 2025-09. Last updated on 2025-10-08T15:56:00.
Airbnb occupancy forecast in Tulum (next 90 days)
These figures reflect real-time demand in Tulum, helping you plan and price strategically.
Historical Airbnb occupancy in Tulum (last 24 months)
Monthly Occupancy
| Month | Occupancy (%) | Previous year (%) |
|---|---|---|
| Oct 2024 | 37.2% | 40.8% |
| Nov 2024 | 51.8% | 51.3% |
| Dec 2024 | 52.8% | 51.2% |
| Jan 2025 | 55.6% | 56.5% |
| Feb 2025 | 46.7% | 46.4% |
| Mar 2025 | 47.1% | 47.5% |
| Apr 2025 | 43.6% | 38.2% |
| May 2025 | 33.1% | 39.9% |
| Jun 2025 | 34.6% | 36.4% |
| Jul 2025 | 37.1% | 40.4% |
| Aug 2025 | 32.8% | 38.0% |
📌 Historical trends reveal seasonal highs such as January, February – plan accordingly.
Tools & strategies for Tulum
Smarter Revenue Management
We help you increase revenue in Tulum with pricing algorithms, segmentation and active monitoring.
- 📊 Daily price optimization
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Automate your pricing strategy – Tulum
Our engine auto-adjusts prices based on demand, seasonality and local events in Tulum.
- ⚙️ Updated several times per day
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Sync all your channels – Tulum
Manage listings on Airbnb, Booking.com and Vrbo in one place across Tulum.
- 🔄 Avoid overbookings
- 🗓️ Unified calendar management
Check your Airbnb listing
See how your listing ranks in Tulum and find ways to improve it.
Example: https://www.airbnb.com/rooms/12345678 or just: 12345678
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Other cities in Mexico
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Frequently asked questions about Airbnb occupancy in Tulum
What is the average Airbnb occupancy rate in Tulum and what does it mean for hosts?
The average occupancy rate in Tulum is 43%, based on 2024-10 to 2025-09. Compare your listing using our Airbnb Analyzer.
What are the most effective strategies to increase occupancy in Tulum?
Combine dynamic pricing, flexible calendars and listing optimization. List across multiple OTAs and track KPIs weekly. Our Dynamic Pricing automates updates and captures demand spikes.
When is the best season to rent out in Tulum and how do I maximize it?
The most profitable month is January, February. Raise rates progressively, set minimum stays and align cancellations to risk. Delegate to our Revenue Management for daily adjustments.
When is low season in Tulum and how can I stay profitable?
Use length-of-stay discounts, value-add packages and target digital nomads/corporate. Drive visibility and iterate via Market Insights.
What is ADR and what is the average rate in Tulum?
The ADR in Tulum is 156€ / $142. Improve it without harming occupancy to lift RevPAR. Strengthen your value proposition and sync pricing to demand. Find windows with Market Insights.
Is it profitable to invest in an Airbnb in Tulum in 2025?
With 43%% occupancy and 156€ / $142 ADR, Tulum shows potential. Start with Airbnb Analyzer and complement with Market Insights.
How do events and festivals impact occupancy in Tulum?
Map trade shows, sports and cultural events; raise rates progressively and adjust minimum stays/cancellations. Our Dynamic Pricing bakes these peaks into the model.
What types of listings are most in demand in Tulum?
Well-connected locations, workspaces, insulation and consistent reviews win more bookings. See guides on our blog.
Which booking platforms work best in Tulum besides Airbnb?
Airbnb and Booking.com dominate; Vrbo, Expedia and local channels add value. Scale safely with a Channel Manager.
How can I improve mid-week occupancy in Tulum?
Run Mon–Thu rates, build corporate packages, highlight workspace & internet speed. Offer early-bird and flexible minimum stays.