Airbnb Occupancy Rate in Oisterwijk, Netherlands, Data & Trends 2026

Over the June 2025 to May 2026 window, Oisterwijk ran 63% average occupancy across roughly 228 booked nights a year, exactly on the 63% Dutch national average, a precisely average market in occupancy terms. Its 122 euro average daily rate produces average monthly revenue of about 2,103 euros per listing, a solid mid-table figure that reflects steady demand at a sensible rate rather than either premium pricing or bargain volume.

The numbers describe stability more than momentum. A 3% year-on-year revenue decline is mild (a slight softening rather than a correction) and the 80% seasonality index confirms demand is reasonably well spread rather than concentrated in a short peak. With around 104 active listings in a small town, the market is neither crowded nor strained. Read together, the figures point to a mature, balanced leisure market where the opportunity lies in consistent year-round occupancy and disciplined pricing rather than in chasing a high season that does not really exist here.

Oisterwijk is a leafy town in North Brabant, just east of Tilburg, and its short-term rental demand rests on nature and small-town leisure rather than city tourism. It is known as the "pearl of Brabant," famous for its woodland and fen landscape (the Oisterwijkse Bossen en Vennen nature reserve) and for the tree-lined Lind, the long central square ringed with cafés, terraces and boutiques. Guests are largely domestic and German short-break travellers: cyclists and walkers exploring the Brabant forests, families on quiet countryside getaways, and visitors using the town as a calm base near Tilburg, 's-Hertogenbosch and the Efteling theme park.

The market is small and steady rather than spectacular, sitting almost exactly on the Dutch national occupancy average. With Tilburg's universities and businesses close by, there is a thread of longer-stay and relocation demand alongside the leisure flow, and the Efteling and the Beekse Bergen safari park within easy reach add family appeal. The defining characteristic here is consistency: this is a year-round leisure town with a modest summer lift, not a destination that swings hard with a single peak.

Oisterwijk is compact, so the geography that matters is the contrast between the town core and the green fringe rather than formal neighbourhoods. The Lind and the surrounding historic centre is the prime area for short-term lets: apartments and townhouses around the long café-lined square trade on walkable dining, boutiques and an attractive Brabant streetscape, appealing to couples and short-break visitors who want the town on their doorstep.

The higher-value, more distinctive stock sits on the wooded edges toward the Oisterwijkse Bossen en Vennen reserve and the De Lind/Moergestel direction, where villas and forest cottages sell tranquillity, space and direct access to walking and cycling trails. The neighbouring village of Moergestel, part of the same municipality, offers a quieter, more rural option. Across the town, the broader draws, proximity to Tilburg, 's-Hertogenbosch, the Efteling and Beekse Bergen, matter more to bookings than the precise street, and the binding constraint is the municipal registration and any permit requirement rather than location prestige.