Airbnb Occupancy Rate in Baguio City, Philippines, Data & Trends 2026

Over the analysis period August 2025 to July 2026, Baguio ran 43% average occupancy, below the Philippine average of about 50% across the two Philippine markets we track, equal to roughly 156 booked nights a year. Its average daily rate of 47 is the higher of the two and above the national figure of 38, and average monthly revenue of 584 is above the 530 Philippine average.

So Baguio earns more than the national average on fewer nights, which is what a weekend and holiday market with a distinctive product looks like. The occupancy figure should be understood as a structural feature rather than a weakness: a destination whose demand concentrates into weekends and holiday periods cannot fill midweek at the same rate, and the pricing strategy should reflect that rather than fight it. Revenue was down 11% year on year, the softest result in this group, which in a weather-exposed drive-to market can reflect a poor monsoon season as much as any change in underlying demand.

Baguio sits at around 1,500 metres in the mountains of northern Luzon and exists as a destination for one reason above all others: it is cool. In a country where the lowlands are hot year round, a city with genuine sweater weather is a rarity, and Filipinos have travelled here to escape the heat since it was established as a hill station a century ago. That single attribute drives almost the entire market.

The demand is overwhelmingly domestic, arriving by road from Manila and the surrounding provinces, which makes this a drive-to market with all that implies: bookings cluster on weekends and holidays, lead times are short, and traffic on the mountain roads shapes travel decisions. Around the climate sit secondary draws, including a large university population, the pine forests and parks, Camp John Hay, a well-known crafts and food scene, and the strawberry farms of neighbouring La Trinidad. Supply is dominated by apartments, transient houses and guesthouses.

The city centre around Session Road and Burnham Park is the most reliable location, walkable to restaurants, the market and the main attractions, and it suits guests who arrive by bus or want to leave the car parked. Central properties hold occupancy best across the year and are the safest choice for shorter stays.

Camp John Hay and the surrounding pine-forested area is the premium pocket, quieter and greener, with the golf course and the resort-style setting that commands higher rates from families and groups willing to drive into town. Mines View and Outlook Drive trade on views over the valley and attract sightseeing traffic. Further out, the residential districts spreading down the slopes offer larger houses at lower entry prices and work for group bookings, though guests should be told clearly about the gradients and the transport situation, since Baguio is a steep city and walking distances are deceptive.