Airbnb Occupancy Rate in Milan, Italy — Data & Trends 2025

Curious about the performance of short-term rentals in Milan, Italy🇮🇹? Over the last year, the average occupancy rate was 63% with an ADR (Average Daily Rate) of 146€ / $133. During the period 2024-10 to 2025-09, hosts earned on average 2,432€ / $2,211 per month. This data reflects 236 analyzed listings in the city, last updated on 2025-10-08T16:33:00.

Key Metrics to Price Smarter & Earn More

Milan
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90-day occupancy forecast for Milan so you can update rates and stay ahead of competitors.

Market summary in Milan

💰Avg. Monthly Revenue

2,432€ / $2,211

📈YoY Revenue Change

3%

🏨Occupancy Rate

63%

💵Average Daily Rate (ADR)

146€ / $133

📊Seasonality Index

57%

🌟Best Months

October, May

📉Worst Months

January, December

🚀 Manage your pricing like a pro

Discover how our team can help you boost your revenue in Milan.

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Data from 2024-10 to 2025-09. Last updated on 2025-10-08T16:33:00.

Airbnb occupancy forecast in Milan (next 90 days)

Date Expected Occupancy in Milan Median ADR
17 Oct, Fri
100%
18 Oct, Sat
100%
19 Oct, Sun
88%
20 Oct, Mon
81%
21 Oct, Tue
77%
22 Oct, Wed
80%
23 Oct, Thu
82%
24 Oct, Fri
89%
25 Oct, Sat
90%
26 Oct, Sun
78%
27 Oct, Mon
79%
28 Oct, Tue
80%
29 Oct, Wed
78%
30 Oct, Thu
80%
31 Oct, Fri
84%
1 Nov, Sat
83%
2 Nov, Sun
65%
3 Nov, Mon
52%
4 Nov, Tue
59%
5 Nov, Wed
62%
6 Nov, Thu
75%
7 Nov, Fri
80%
8 Nov, Sat
78%
9 Nov, Sun
65%
10 Nov, Mon
55%
11 Nov, Tue
56%
12 Nov, Wed
60%
13 Nov, Thu
67%
14 Nov, Fri
78%
15 Nov, Sat
78%
16 Nov, Sun
55%
17 Nov, Mon
61%
18 Nov, Tue
65%
19 Nov, Wed
56%
20 Nov, Thu
64%
21 Nov, Fri
75%
22 Nov, Sat
76%
23 Nov, Sun
59%
24 Nov, Mon
59%
25 Nov, Tue
69%
26 Nov, Wed
59%
27 Nov, Thu
65%
28 Nov, Fri
68%
29 Nov, Sat
65%
30 Nov, Sun
60%
1 Dec, Mon
60%
2 Dec, Tue
63%
3 Dec, Wed
62%
4 Dec, Thu
66%
5 Dec, Fri
71%
6 Dec, Sat
73%
7 Dec, Sun
69%
8 Dec, Mon
65%
9 Dec, Tue
60%
10 Dec, Wed
50%
11 Dec, Thu
64%
12 Dec, Fri
66%
13 Dec, Sat
66%
14 Dec, Sun
64%
15 Dec, Mon
59%
16 Dec, Tue
63%
17 Dec, Wed
59%
18 Dec, Thu
65%
19 Dec, Fri
67%
20 Dec, Sat
66%
21 Dec, Sun
67%
22 Dec, Mon
75%
23 Dec, Tue
76%
24 Dec, Wed
78%
25 Dec, Thu
80%
26 Dec, Fri
86%
27 Dec, Sat
81%
28 Dec, Sun
87%
29 Dec, Mon
73%
30 Dec, Tue
76%
31 Dec, Wed
78%
1 Jan, Thu
87%
2 Jan, Fri
68%
3 Jan, Sat
64%
4 Jan, Sun
73%
5 Jan, Mon
31%
6 Jan, Tue
26%
7 Jan, Wed
28%
8 Jan, Thu
36%
9 Jan, Fri
48%
10 Jan, Sat
42%
11 Jan, Sun
40%
12 Jan, Mon
37%
13 Jan, Tue
49%
14 Jan, Wed
50%
15 Jan, Thu
67%
Last updated: Oct 17, 2025 (7.91)

These figures reflect real-time demand in Milan, helping you plan and price strategically.

Historical Airbnb occupancy in Milan (last 24 months)

% Occupancy Chart
Monthly Occupancy
Month Occupancy (%) Previous
year (%)
Oct 2024 74.8% 66.5%
Nov 2024 60.0% 55.7%
Dec 2024 53.7% 49.7%
Jan 2025 46.6% 41.7%
Feb 2025 65.1% 59.5%
Mar 2025 57.6% 56.9%
Apr 2025 66.3% 62.9%
May 2025 73.0% 62.7%
Jun 2025 69.1% 66.7%
Jul 2025 58.4% 61.3%
Aug 2025 56.7% 55.5%
Sep 2025 74.3% 72.7%

📌 Historical trends reveal seasonal highs such as October, May – plan accordingly.

Tools & strategies for Milan

Revenue Management Milan

Smarter Revenue Management

We help you increase revenue in Milan with pricing algorithms, segmentation and active monitoring.

  • 📊 Daily price optimization
  • 🔍 Predictive analytics
Dynamic Pricing Milan

Automate your pricing strategy – Milan

Our engine auto-adjusts prices based on demand, seasonality and local events in Milan.

  • ⚙️ Updated several times per day
  • 📍 Local data, smarter pricing
Channel Manager Milan

Sync all your channels – Milan

Manage listings on Airbnb, Booking.com and Vrbo in one place across Milan.

  • 🔄 Avoid overbookings
  • 🗓️ Unified calendar management

Check your Airbnb listing

See how your listing ranks in Milan and find ways to improve it.

Example: https://www.airbnb.com/rooms/12345678 or just: 12345678

Trusted by hundreds of Airbnb hosts

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Compare performance across markets – occupancy, ADR and seasonality for other destinations in Italy.

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Frequently asked questions about Airbnb occupancy in Milan

What is the average Airbnb occupancy rate in Milan and what does it mean for hosts?

The average occupancy rate in Milan is 63%, based on 2024-10 to 2025-09. Compare your listing using our Airbnb Analyzer.

What are the most effective strategies to increase occupancy in Milan?

Combine dynamic pricing, flexible calendars and listing optimization. List across multiple OTAs and track KPIs weekly. Our Dynamic Pricing automates updates and captures demand spikes.

When is the best season to rent out in Milan and how do I maximize it?

The most profitable month is October, May. Raise rates progressively, set minimum stays and align cancellations to risk. Delegate to our Revenue Management for daily adjustments.

When is low season in Milan and how can I stay profitable?

Use length-of-stay discounts, value-add packages and target digital nomads/corporate. Drive visibility and iterate via Market Insights.

What is ADR and what is the average rate in Milan?

The ADR in Milan is 146€ / $133. Improve it without harming occupancy to lift RevPAR. Strengthen your value proposition and sync pricing to demand. Find windows with Market Insights.

Is it profitable to invest in an Airbnb in Milan in 2025?

With 63%% occupancy and 146€ / $133 ADR, Milan shows potential. Start with Airbnb Analyzer and complement with Market Insights.

How do events and festivals impact occupancy in Milan?

Map trade shows, sports and cultural events; raise rates progressively and adjust minimum stays/cancellations. Our Dynamic Pricing bakes these peaks into the model.

What types of listings are most in demand in Milan?

Well-connected locations, workspaces, insulation and consistent reviews win more bookings. See guides on our blog.

Which booking platforms work best in Milan besides Airbnb?

Airbnb and Booking.com dominate; Vrbo, Expedia and local channels add value. Scale safely with a Channel Manager.

How can I improve mid-week occupancy in Milan?

Run Mon–Thu rates, build corporate packages, highlight workspace & internet speed. Offer early-bird and flexible minimum stays.

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