Airbnb Occupancy Rate in Rome, Italy, Data & Trends 2026

Over the analysis period (June 2025 to May 2026), Rome posted 71% average occupancy, the highest of the 14 Italian cities tracked and roughly 15 points above the national average of about 56%. That translates into 255 booked nights a year and an average monthly revenue of 4,025 EUR, comfortably the strongest in the country and well ahead of Milan and Venice.

The average daily rate of 199 EUR ranks third nationally, behind only the alpine resorts of Cortina d'Ampezzo and Livigno, so Rome's revenue lead is driven by volume of nights as much as price. Seasonality reads a moderate 90%, confirming a market that earns year-round rather than in short bursts. The one soft note is revenue down 5% year on year, likely a normalisation as the Jubilee surge plateaus against an already elevated prior year.

Rome runs on a near-perpetual stream of leisure and cultural travellers: the Colosseum, Vatican Museums, Trevi Fountain and St Peter's Basilica anchor a sightseeing circuit that fills short-term rentals across the whole calendar rather than a single high season. Demand is unusually broad-based here, mixing first-time tourists, repeat European city-breakers, religious pilgrims heading to the Vatican, and a steady trickle of business and conference guests around the EUR district and Fiera di Roma.

The 2025 Jubilee Holy Year (24 December 2024 to 6 January 2026) layered an extra wave of pilgrim demand directly over the analysis period, with the Vatican projecting upwards of 30 million visitors. That has kept Rome's listings near-permanently busy, and the city's combination of guaranteed footfall and limited central housing stock makes it one of Italy's most resilient short-term-rental markets.

Centro Storico, the historic core around Piazza Navona, the Pantheon and the Trevi Fountain, commands the highest nightly rates and the most reliable occupancy because guests will pay to walk to everything; it also carries the strictest competition and the smallest available apartments. Monti, wedged between the Colosseum and the main station, attracts a younger, design-conscious crowd and converts well for stylish one- and two-bed flats.

Trastevere trades on cobbled charm, nightlife and its restaurant scene and rents strongly to couples and groups, though noise complaints are a real operational risk. Prati, the clean, residential Vatican-side district, suits families and Vatican-bound pilgrims and offers larger, calmer units, while Testaccio and the EUR business quarter serve foodies and corporate stays respectively at gentler price points than the dead centre.