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Airbnb occupancy in Italy
Airbnb occupancy in Italy by city: cross-read occupancy, nightly prices and earnings. Updated monthly.
Airbnb occupancy in Italy by city
Explore Airbnb occupancy by city and spot seasonality patterns and nightly-price differences.
City performance: Airbnb occupancy & nightly price
Compare Airbnb occupancy, nightly price and estimated earnings to identify premium markets versus volume-led strategies.
City | Occupancy | Per night | Monthly earnings | Best Months | Seasonality |
|---|---|---|---|---|---|
| Bologna | 65% | 129€ / $117 | 2,407€ / $2,188 | May, October | 74% |
| Bormio | 46% | 163€ / $148 | 2,050€ / $1,864 | February, August | 150% |
| Cavalese | 50% | 154€ / $140 | 1,993€ / $1,812 | August, July | 121% |
| Cortina d'Ampezzo | 51% | 583€ / $530 | 6,883€ / $6,257 | February, November | 89% |
| Genoa | 56% | 98€ / $89 | 1,540€ / $1,400 | August, July | 111% |
| Giardini Naxos | 53% | 128€ / $116 | 1,884€ / $1,713 | July, August | 119% |
| Jesolo | 47% | 141€ / $128 | 1,799€ / $1,635 | July, August | 191% |
| Livigno | 52% | 270€ / $245 | 3,335€ / $3,032 | February, March | 113% |
| Milan | 63% | 135€ / $123 | 2,405€ / $2,186 | September, May | 44% |
| Monza | 60% | 108€ / $98 | 1,757€ / $1,597 | October, August | 50% |
| Predazzo | 51% | 166€ / $151 | 2,091€ / $1,901 | August, July | 118% |
| Rasen-Antholz | 51% | 150€ / $136 | 2,032€ / $1,847 | August, July | 106% |
| Rome | 71% | 199€ / $181 | 4,047€ / $3,679 | May, October | 90% |
| Tropea | 58% | 109€ / $99 | 1,805€ / $1,641 | July, August | 169% |
| Venice Centre | 60% | 188€ / $171 | 3,272€ / $2,975 | May, June | 121% |
Per night
129€ / $117
Earnings
2,407€ / $2,188
Best Months
May, October
Seasonality
74%
Per night
163€ / $148
Earnings
2,050€ / $1,864
Best Months
February, August
Seasonality
150%
Per night
154€ / $140
Earnings
1,993€ / $1,812
Best Months
August, July
Seasonality
121%
Per night
583€ / $530
Earnings
6,883€ / $6,257
Best Months
February, November
Seasonality
89%
Per night
98€ / $89
Earnings
1,540€ / $1,400
Best Months
August, July
Seasonality
111%
Per night
128€ / $116
Earnings
1,884€ / $1,713
Best Months
July, August
Seasonality
119%
Per night
141€ / $128
Earnings
1,799€ / $1,635
Best Months
July, August
Seasonality
191%
Per night
270€ / $245
Earnings
3,335€ / $3,032
Best Months
February, March
Seasonality
113%
Per night
135€ / $123
Earnings
2,405€ / $2,186
Best Months
September, May
Seasonality
44%
Per night
108€ / $98
Earnings
1,757€ / $1,597
Best Months
October, August
Seasonality
50%
Per night
166€ / $151
Earnings
2,091€ / $1,901
Best Months
August, July
Seasonality
118%
Per night
150€ / $136
Earnings
2,032€ / $1,847
Best Months
August, July
Seasonality
106%
Per night
199€ / $181
Earnings
4,047€ / $3,679
Best Months
May, October
Seasonality
90%
Per night
109€ / $99
Earnings
1,805€ / $1,641
Best Months
July, August
Seasonality
169%
Per night
188€ / $171
Earnings
3,272€ / $2,975
Best Months
May, June
Seasonality
121%
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Methodology
We integrate supply, demand, prices and availability signals from multiple sources and internal crawls. We run cleaning, de-duplication and normalization to build comparable indicators across destinations.
Coverage & period
Nationwide coverage focused on demand-relevant cities. Metrics refer to the latest fully closed month.
Definitions
Airbnb occupancy
Booked nights as a percentage of available nights.
Average nightly price (ADR)
Average booked price per night.
Estimated revenue
Gross booking estimate (before local taxes).
How to use the data
Cross-read Airbnb occupancy and the average nightly price to understand price/volume trade-offs and adjust strategy by season.
Limitations
Aggregate estimates subject to inventory and mix dynamics. Use for strategy, not as a replacement for operational reporting.
Frequently asked questions about Airbnb occupancy in Italy
Data is updated monthly with information from the most recent fully closed month. We currently cover 15 cities in Italy.
Yes, all data uses the same consistent methodology, allowing direct comparisons between different cities. You can sort by occupancy, ADR or estimated revenue.
We include occupancy rate, ADR (average daily rate), estimated monthly revenue, best months, worst months and seasonality for each city.
Use the "Suggest a new city" form on this page. We will notify you by email when the city is available, typically within 72 hours.
Profitability varies by city. Check our comparison table to identify premium markets (high occupancy + high ADR) vs. volume strategies (high occupancy + low ADR).
Seasonality varies significantly between cities in Italy. Tourist cities show more variation, while business cities are more stable. Review each city's data to plan your strategy.
We offer Revenue Management with dynamic pricing, Channel Manager to sync OTAs, and Market Insights for competitive analysis. All tools use local data from Italy.
Airbnb occupancy is calculated over available nights (when the host accepts bookings), while hotels calculate over total inventory. This makes Airbnb rates generally higher.
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* Calculations based on 30 days/month. Actual results may vary depending on market, season, property type, and implemented strategy.
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