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Airbnb occupancy in Italy
Airbnb occupancy in Italy by city: cross-read occupancy, nightly prices and earnings. Updated monthly.
Airbnb occupancy in Italy by city
Explore Airbnb occupancy by city and spot seasonality patterns and nightly-price differences.
City performance: Airbnb occupancy & nightly price
Compare Airbnb occupancy, nightly price and estimated earnings to identify premium markets versus volume-led strategies.
City | Occupancy | Per night | Monthly earnings | Best Months | Seasonality |
|---|---|---|---|---|---|
| Bologna | 65% | 129€ / $117 | 2,385€ / $2,168 | May, October | 75% |
| Bormio | 46% | 164€ / $149 | 2,095€ / $1,905 | August, February | 150% |
| Cavalese | 48% | 155€ / $141 | 1,973€ / $1,794 | August, July | 146% |
| Cortina d'Ampezzo | 51% | 586€ / $533 | 6,919€ / $6,290 | February, November | 87% |
| Genoa | 55% | 98€ / $89 | 1,525€ / $1,386 | August, July | 105% |
| Giardini Naxos | 52% | 129€ / $117 | 1,904€ / $1,731 | August, July | 150% |
| Jesolo | 48% | 142€ / $129 | 1,830€ / $1,664 | August, July | 200% |
| Livigno | 52% | 269€ / $245 | 3,324€ / $3,022 | February, March | 112% |
| Milan | 62% | 135€ / $123 | 2,385€ / $2,168 | September, May | 45% |
| Monza | 59% | 106€ / $96 | 1,700€ / $1,545 | October, January | 51% |
| Predazzo | 51% | 168€ / $153 | 2,123€ / $1,930 | August, July | 142% |
| Rasen-Antholz | 51% | 152€ / $138 | 2,054€ / $1,867 | August, July | 113% |
| Rome | 71% | 197€ / $179 | 3,985€ / $3,623 | May, October | 91% |
| Tropea | 59% | 110€ / $100 | 1,845€ / $1,677 | August, July | 179% |
| Venice Centre | 60% | 187€ / $170 | 3,258€ / $2,962 | May, June | 121% |
Per night
129€ / $117
Earnings
2,385€ / $2,168
Best Months
May, October
Seasonality
75%
Per night
164€ / $149
Earnings
2,095€ / $1,905
Best Months
August, February
Seasonality
150%
Per night
155€ / $141
Earnings
1,973€ / $1,794
Best Months
August, July
Seasonality
146%
Per night
586€ / $533
Earnings
6,919€ / $6,290
Best Months
February, November
Seasonality
87%
Per night
98€ / $89
Earnings
1,525€ / $1,386
Best Months
August, July
Seasonality
105%
Per night
129€ / $117
Earnings
1,904€ / $1,731
Best Months
August, July
Seasonality
150%
Per night
142€ / $129
Earnings
1,830€ / $1,664
Best Months
August, July
Seasonality
200%
Per night
269€ / $245
Earnings
3,324€ / $3,022
Best Months
February, March
Seasonality
112%
Per night
135€ / $123
Earnings
2,385€ / $2,168
Best Months
September, May
Seasonality
45%
Per night
106€ / $96
Earnings
1,700€ / $1,545
Best Months
October, January
Seasonality
51%
Per night
168€ / $153
Earnings
2,123€ / $1,930
Best Months
August, July
Seasonality
142%
Per night
152€ / $138
Earnings
2,054€ / $1,867
Best Months
August, July
Seasonality
113%
Per night
197€ / $179
Earnings
3,985€ / $3,623
Best Months
May, October
Seasonality
91%
Per night
110€ / $100
Earnings
1,845€ / $1,677
Best Months
August, July
Seasonality
179%
Per night
187€ / $170
Earnings
3,258€ / $2,962
Best Months
May, June
Seasonality
121%
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Methodology
We integrate supply, demand, prices and availability signals from multiple sources and internal crawls. We run cleaning, de-duplication and normalization to build comparable indicators across destinations.
Coverage & period
Nationwide coverage focused on demand-relevant cities. Metrics refer to the latest fully closed month.
Definitions
Airbnb occupancy
Booked nights as a percentage of available nights.
Average nightly price (ADR)
Average booked price per night.
Estimated revenue
Gross booking estimate (before local taxes).
How to use the data
Cross-read Airbnb occupancy and the average nightly price to understand price/volume trade-offs and adjust strategy by season.
Limitations
Aggregate estimates subject to inventory and mix dynamics. Use for strategy, not as a replacement for operational reporting.
Frequently asked questions about Airbnb occupancy in Italy
Data is updated monthly with information from the most recent fully closed month. We currently cover 15 cities in Italy.
Yes, all data uses the same consistent methodology, allowing direct comparisons between different cities. You can sort by occupancy, ADR or estimated revenue.
We include occupancy rate, ADR (average daily rate), estimated monthly revenue, best months, worst months and seasonality for each city.
Use the "Suggest a new city" form on this page. We will notify you by email when the city is available, typically within 72 hours.
Profitability varies by city. Check our comparison table to identify premium markets (high occupancy + high ADR) vs. volume strategies (high occupancy + low ADR).
Seasonality varies significantly between cities in Italy. Tourist cities show more variation, while business cities are more stable. Review each city's data to plan your strategy.
We offer Revenue Management with dynamic pricing, Channel Manager to sync OTAs, and Market Insights for competitive analysis. All tools use local data from Italy.
Airbnb occupancy is calculated over available nights (when the host accepts bookings), while hotels calculate over total inventory. This makes Airbnb rates generally higher.
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* Calculations based on 30 days/month. Actual results may vary depending on market, season, property type, and implemented strategy.
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