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Airbnb occupancy in Italy
Airbnb occupancy in Italy by city: cross-read occupancy, ADR and revenue. Updated monthly.
Airbnb occupancy in Italy by city
Explore Airbnb occupancy by city and spot seasonality patterns and ADR differences.
City performance: Airbnb occupancy & ADR
Compare Airbnb occupancy, ADR and estimated revenue to identify premium markets versus volume-led strategies.
City | Occupancy | ADR | Monthly Revenue | Best Months | Seasonality |
|---|---|---|---|---|---|
| Bologna | 65% | 129€ / $117 | 2,405€ / $2,186 | May, October | 74% |
| Bormio | 45% | 162€ / $147 | 1,996€ / $1,815 | February, August | 149% |
| Cavalese | 50% | 150€ / $136 | 1,928€ / $1,753 | August, July | 124% |
| Cortina d'Ampezzo | 52% | 568€ / $516 | 6,690€ / $6,082 | February, November | 97% |
| Genoa | 56% | 98€ / $89 | 1,538€ / $1,398 | August, July | 111% |
| Jesolo | 47% | 140€ / $127 | 1,741€ / $1,583 | August, July | 173% |
| Livigno | 52% | 265€ / $241 | 3,247€ / $2,952 | February, March | 115% |
| Milan | 63% | 135€ / $123 | 2,386€ / $2,169 | September, October | 44% |
| Monza | 59% | 108€ / $98 | 1,742€ / $1,584 | October, August | 51% |
| Predazzo | 52% | 165€ / $150 | 2,054€ / $1,867 | August, July | 107% |
| Rasen-Antholz | 52% | 149€ / $135 | 2,019€ / $1,835 | August, July | 106% |
| Rome | 71% | 199€ / $181 | 4,041€ / $3,674 | May, October | 90% |
| Tropea | 57% | 107€ / $97 | 1,740€ / $1,582 | August, July | 160% |
| Venice Centre | 60% | 187€ / $170 | 3,242€ / $2,947 | May, June | 122% |
ADR
129€ / $117
Revenue
2,405€ / $2,186
Best Months
May, October
Seasonality
74%
ADR
162€ / $147
Revenue
1,996€ / $1,815
Best Months
February, August
Seasonality
149%
ADR
150€ / $136
Revenue
1,928€ / $1,753
Best Months
August, July
Seasonality
124%
ADR
568€ / $516
Revenue
6,690€ / $6,082
Best Months
February, November
Seasonality
97%
ADR
98€ / $89
Revenue
1,538€ / $1,398
Best Months
August, July
Seasonality
111%
ADR
140€ / $127
Revenue
1,741€ / $1,583
Best Months
August, July
Seasonality
173%
ADR
265€ / $241
Revenue
3,247€ / $2,952
Best Months
February, March
Seasonality
115%
ADR
135€ / $123
Revenue
2,386€ / $2,169
Best Months
September, October
Seasonality
44%
ADR
108€ / $98
Revenue
1,742€ / $1,584
Best Months
October, August
Seasonality
51%
ADR
165€ / $150
Revenue
2,054€ / $1,867
Best Months
August, July
Seasonality
107%
ADR
149€ / $135
Revenue
2,019€ / $1,835
Best Months
August, July
Seasonality
106%
ADR
199€ / $181
Revenue
4,041€ / $3,674
Best Months
May, October
Seasonality
90%
ADR
107€ / $97
Revenue
1,740€ / $1,582
Best Months
August, July
Seasonality
160%
ADR
187€ / $170
Revenue
3,242€ / $2,947
Best Months
May, June
Seasonality
122%
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Methodology
We integrate supply, demand, prices and availability signals from multiple sources and internal crawls. We run cleaning, de-duplication and normalization to build comparable indicators across destinations.
Coverage & period
Nationwide coverage focused on demand-relevant cities. Metrics refer to the latest fully closed month.
Definitions
Airbnb occupancy
Booked nights as a percentage of available nights.
ADR (Average Daily Rate)
Average booked price per night.
Estimated revenue
Gross booking estimate (before local taxes).
How to use the data
Cross-read Airbnb occupancy and ADR to understand price/volume trade-offs and adjust strategy by season.
Limitations
Aggregate estimates subject to inventory and mix dynamics. Use for strategy, not as a replacement for operational reporting.
Frequently asked questions about Airbnb occupancy in Italy
Data is updated monthly with information from the most recent fully closed month. We currently cover 14 cities in Italy.
Yes, all data uses the same consistent methodology, allowing direct comparisons between different cities. You can sort by occupancy, ADR or estimated revenue.
We include occupancy rate, ADR (average daily rate), estimated monthly revenue, best months, worst months and seasonality for each city.
Use the "Suggest a new city" form on this page. We will notify you by email when the city is available, typically within 72 hours.
Profitability varies by city. Check our comparison table to identify premium markets (high occupancy + high ADR) vs. volume strategies (high occupancy + low ADR).
Seasonality varies significantly between cities in Italy. Tourist cities show more variation, while business cities are more stable. Review each city's data to plan your strategy.
We offer Revenue Management with dynamic pricing, Channel Manager to sync OTAs, and Market Insights for competitive analysis. All tools use local data from Italy.
Airbnb occupancy is calculated over available nights (when the host accepts bookings), while hotels calculate over total inventory. This makes Airbnb rates generally higher.
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* Calculations based on 30 days/month. Actual results may vary depending on market, season, property type, and implemented strategy.
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