Airbnb Occupancy Rate in Rome, Italy — Data & Trends 2025

Curious about the performance of short-term rentals in Rome, Italy🇮🇹? Over the last year, the average occupancy rate was 72% with an ADR (Average Daily Rate) of 212€ / $193. During the period 2024-10 to 2025-09, hosts earned on average 4,250€ / $3,864 per month. This data reflects 608 analyzed listings in the city, last updated on 2025-10-08T16:16:00.

Key Metrics to Price Smarter & Earn More

Rome
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90-day occupancy forecast for Rome so you can update rates and stay ahead of competitors.

Market summary in Rome

💰Avg. Monthly Revenue

4,250€ / $3,864

📈YoY Revenue Change

-9%

🏨Occupancy Rate

72%

💵Average Daily Rate (ADR)

212€ / $193

📊Seasonality Index

75%

🌟Best Months

October, May

📉Worst Months

January, December

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Data from 2024-10 to 2025-09. Last updated on 2025-10-08T16:16:00.

Airbnb occupancy forecast in Rome (next 90 days)

Date Expected Occupancy in Rome Median ADR
17 Oct, Fri
100%
18 Oct, Sat
100%
19 Oct, Sun
94%
20 Oct, Mon
92%
21 Oct, Tue
87%
22 Oct, Wed
88%
23 Oct, Thu
94%
24 Oct, Fri
93%
25 Oct, Sat
95%
26 Oct, Sun
89%
27 Oct, Mon
89%
28 Oct, Tue
85%
29 Oct, Wed
87%
30 Oct, Thu
91%
31 Oct, Fri
89%
1 Nov, Sat
88%
2 Nov, Sun
75%
3 Nov, Mon
65%
4 Nov, Tue
67%
5 Nov, Wed
71%
6 Nov, Thu
82%
7 Nov, Fri
82%
8 Nov, Sat
82%
9 Nov, Sun
71%
10 Nov, Mon
67%
11 Nov, Tue
60%
12 Nov, Wed
66%
13 Nov, Thu
78%
14 Nov, Fri
80%
15 Nov, Sat
84%
16 Nov, Sun
60%
17 Nov, Mon
53%
18 Nov, Tue
51%
19 Nov, Wed
57%
20 Nov, Thu
76%
21 Nov, Fri
78%
22 Nov, Sat
82%
23 Nov, Sun
57%
24 Nov, Mon
52%
25 Nov, Tue
52%
26 Nov, Wed
57%
27 Nov, Thu
74%
28 Nov, Fri
76%
29 Nov, Sat
73%
30 Nov, Sun
49%
1 Dec, Mon
46%
2 Dec, Tue
45%
3 Dec, Wed
47%
4 Dec, Thu
63%
5 Dec, Fri
77%
6 Dec, Sat
77%
7 Dec, Sun
59%
8 Dec, Mon
35%
9 Dec, Tue
29%
10 Dec, Wed
31%
11 Dec, Thu
46%
12 Dec, Fri
51%
13 Dec, Sat
49%
14 Dec, Sun
33%
15 Dec, Mon
31%
16 Dec, Tue
29%
17 Dec, Wed
34%
18 Dec, Thu
46%
19 Dec, Fri
54%
20 Dec, Sat
53%
21 Dec, Sun
51%
22 Dec, Mon
38%
23 Dec, Tue
37%
24 Dec, Wed
50%
25 Dec, Thu
61%
26 Dec, Fri
73%
27 Dec, Sat
75%
28 Dec, Sun
78%
29 Dec, Mon
89%
30 Dec, Tue
92%
31 Dec, Wed
95%
1 Jan, Thu
90%
2 Jan, Fri
78%
3 Jan, Sat
67%
4 Jan, Sun
73%
5 Jan, Mon
55%
6 Jan, Tue
48%
7 Jan, Wed
48%
8 Jan, Thu
49%
9 Jan, Fri
52%
10 Jan, Sat
51%
11 Jan, Sun
41%
12 Jan, Mon
41%
13 Jan, Tue
49%
14 Jan, Wed
52%
15 Jan, Thu
57%
Last updated: Oct 17, 2025 (7.91)

These figures reflect real-time demand in Rome, helping you plan and price strategically.

Historical Airbnb occupancy in Rome (last 24 months)

% Occupancy Chart
Monthly Occupancy
Month Occupancy (%) Previous
year (%)
Oct 2024 87.3% 87.1%
Nov 2024 63.4% 66.5%
Dec 2024 56.1% 59.9%
Jan 2025 50.3% 52.7%
Feb 2025 70.6% 72.5%
Mar 2025 71.8% 76.9%
Apr 2025 80.2% 84.4%
May 2025 85.1% 89.2%
Jun 2025 78.7% 83.2%
Jul 2025 67.0% 73.3%
Aug 2025 66.3% 69.0%
Sep 2025 85.2% 86.7%

📌 Historical trends reveal seasonal highs such as October, May – plan accordingly.

Tools & strategies for Rome

Revenue Management Rome

Smarter Revenue Management

We help you increase revenue in Rome with pricing algorithms, segmentation and active monitoring.

  • 📊 Daily price optimization
  • 🔍 Predictive analytics
Dynamic Pricing Rome

Automate your pricing strategy – Rome

Our engine auto-adjusts prices based on demand, seasonality and local events in Rome.

  • ⚙️ Updated several times per day
  • 📍 Local data, smarter pricing
Channel Manager Rome

Sync all your channels – Rome

Manage listings on Airbnb, Booking.com and Vrbo in one place across Rome.

  • 🔄 Avoid overbookings
  • 🗓️ Unified calendar management

Check your Airbnb listing

See how your listing ranks in Rome and find ways to improve it.

Example: https://www.airbnb.com/rooms/12345678 or just: 12345678

Trusted by hundreds of Airbnb hosts

Other cities in Italy

Compare performance across markets – occupancy, ADR and seasonality for other destinations in Italy.

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Frequently asked questions about Airbnb occupancy in Rome

What is the average Airbnb occupancy rate in Rome and what does it mean for hosts?

The average occupancy rate in Rome is 72%, based on 2024-10 to 2025-09. Compare your listing using our Airbnb Analyzer.

What are the most effective strategies to increase occupancy in Rome?

Combine dynamic pricing, flexible calendars and listing optimization. List across multiple OTAs and track KPIs weekly. Our Dynamic Pricing automates updates and captures demand spikes.

When is the best season to rent out in Rome and how do I maximize it?

The most profitable month is October, May. Raise rates progressively, set minimum stays and align cancellations to risk. Delegate to our Revenue Management for daily adjustments.

When is low season in Rome and how can I stay profitable?

Use length-of-stay discounts, value-add packages and target digital nomads/corporate. Drive visibility and iterate via Market Insights.

What is ADR and what is the average rate in Rome?

The ADR in Rome is 212€ / $193. Improve it without harming occupancy to lift RevPAR. Strengthen your value proposition and sync pricing to demand. Find windows with Market Insights.

Is it profitable to invest in an Airbnb in Rome in 2025?

With 72%% occupancy and 212€ / $193 ADR, Rome shows potential. Start with Airbnb Analyzer and complement with Market Insights.

How do events and festivals impact occupancy in Rome?

Map trade shows, sports and cultural events; raise rates progressively and adjust minimum stays/cancellations. Our Dynamic Pricing bakes these peaks into the model.

What types of listings are most in demand in Rome?

Well-connected locations, workspaces, insulation and consistent reviews win more bookings. See guides on our blog.

Which booking platforms work best in Rome besides Airbnb?

Airbnb and Booking.com dominate; Vrbo, Expedia and local channels add value. Scale safely with a Channel Manager.

How can I improve mid-week occupancy in Rome?

Run Mon–Thu rates, build corporate packages, highlight workspace & internet speed. Offer early-bird and flexible minimum stays.

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