Airbnb Occupancy Rate in Florianópolis, Brazil, Data & Trends 2026

Over the June 2025 to May 2026 analysis period, Florianópolis averaged 57% occupancy on a 61€ (about $55) ADR, producing roughly 950€ ($864) in average monthly revenue per listing across 204 booked nights. Against a Brazil city average of about 53% occupancy and a 55€ ADR in the markets we track, the island runs a few points above the national occupancy line and about 6€ above the average nightly rate, sitting fourth of the six Brazilian cities on occupancy but ahead of the country on price.

The number to read carefully is the seasonality index of 126%, by far the most pronounced swing among Brazil's larger markets, which confirms that the headline 57% is a blend of packed summer months and very quiet winters rather than steady year-round trade. Revenue is also down 8% year over year, the weakest trend in the group, pointing to softer rates against growing supply; the practical response is disciplined high-season pricing and a deliberate winter strategy to defend that monthly average.

Florianópolis, the island capital of Santa Catarina, is one of Brazil's most beach-driven Airbnb markets. The city sits on the Ilha de Santa Catarina with more than 40 beaches, and its short-term-rental demand is overwhelmingly leisure: surfers heading for Joaquina, Campeche and Praia Mole, families filling the calm northern beaches, and a heavy summer influx of Argentine and Uruguayan tourists who treat the island as their closest Atlantic resort. Domestic travellers arrive from São Paulo, Curitiba and Porto Alegre by car and by the regular flights into Hercílio Luz airport.

This is a destination market, not a corporate one, so location relative to the water decides everything. Guests want a short walk to a specific beach or to the Lagoa da Conceição nightlife strip, and they book whole apartments and beach houses rather than business-grade studios. The trade-off is concentration: demand piles into the December-to-February window and thins sharply outside it, so hosts here run a clear high-season / low-season playbook rather than a flat year-round one.

The north of the island holds the busiest tourist beaches. Canasvieiras and Ingleses are the mass-market summer zones, packed with Argentine families and the deepest pool of holiday apartments; Jurerê Internacional sits at the luxury end, with upscale beach houses, beach clubs and the island's highest nightly rates. Lagoa da Conceição, set around the central lagoon, is the year-round favourite for its restaurants, bars and nightlife, drawing a younger, international and backpacker crowd that keeps it busier outside peak than the pure beach towns.

The centre-south offers different profiles. Centro, the downtown on the mainland-facing side, suits guests who want services and transport over sand. The surf beaches of Campeche, Joaquina, Praia Mole and Barra da Lagoa attract board-carrying guests and a wave-quality reputation that supports premium summer pricing, while Santo Antônio de Lisboa keeps a quieter, colonial-Azorean character for travellers after charm rather than beach clubs. Across all of them, walking distance to a named beach is the single biggest booking driver.