Airbnb Occupancy Rate in São Francisco do Sul, Brazil, Data & Trends 2026

Over the analysis window, São Francisco do Sul ran 41% average occupancy across roughly 147 booked nights a year, twelve points below Brazil's 53% national average and one of the lower occupancies among the six Brazilian cities tracked. Its 57 euro average daily rate produces modest average monthly revenue of about 639 euros per listing, reflecting a low-rate domestic beach market rather than a premium destination.

The 139% seasonality index is the number that tells the real story: revenue is heavily concentrated in a short summer window, with long idle stretches in the cooler months dragging the annual average down. A 3% year-on-year revenue gain shows the market is stable rather than declining, but the thin 147 booked nights and pronounced seasonality mean profitability here depends entirely on maximising the December-January peak and controlling costs through the long off-season.

São Francisco do Sul is a beach-and-heritage destination on an island in northern Santa Catarina, and its short-term rental demand is overwhelmingly domestic and seasonal. Brazilian holidaymakers, many driving in from Curitiba, Joinville and the wider south, come for the open-Atlantic beaches of Enseada, Ubatuba and Prainha and for the colonial old town, one of Brazil's oldest, with its UNESCO-recognised historic centre and the Museu Nacional do Mar. Summer holidays, Carnival and long weekends are the demand engine; the rest of the year is quiet.

This is a small, thin market by the standards of this dataset, with around 112 active listings and demand that swings hard with the southern-summer calendar. Operators here are serving family beach trips and weekenders rather than a year-round business or international audience, so the economics hinge almost entirely on capturing the December-to-January peak and the holiday bridges around it.

On the island, demand concentrates in a handful of distinct zones. The Centro Histórico, the colonial old town along the bay, draws heritage-minded visitors with its painted facades, churches and the Museu Nacional do Mar, and suits guests who want walkable culture over sand. The strongest pure-beach demand sits at Enseada, the island's main resort beach with the most developed accommodation, dining and nightlife, which captures the bulk of summer family bookings.

Ubatuba and Prainha, adjacent open-ocean beaches popular with surfers and day-trippers, add seasonal volume, while quieter coves like Praia Grande and Capri appeal to guests seeking a calmer stay. Across the island, the deciding factors are proximity to a swimmable beach and parking, since most arrivals come by car. A heritage-centre listing can extend the season slightly, but Enseada and its neighbours capture the summer peak that defines the year.