Airbnb Occupancy Rate in Guarujá, Brazil, Data & Trends 2026
Curious about the performance of short-term rentals in Guarujá, Brazil? Over the last year, the average occupancy rate was 39% with an ADR (Average Daily Rate) of 76€. Hosts earned on average 829€ per month.
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90-day occupancy forecast for Guarujá so you can update rates and stay ahead of competitors.
Market summary in Guarujá
Key metrics to optimize your pricing strategy
Avg. Monthly Revenue
829€
$754 USD
YoY Revenue Change
0%
vs. previous year
Occupancy Rate
39%
~12 days/month
Average Daily Rate
76€
$69 USD
Seasonality Index
123%
demand variation
Best Months
January, December
peak season
Worst Months
June, May
low season
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What Guarujá's occupancy and ADR actually mean
Over June 2025 to May 2026, Guarujá ran just 40% average occupancy across about 143 booked nights a year, fully 13 points below Brazil's 53% national average and the weakest of the six Brazilian cities ListingOK tracks. Those 143 nights are the lowest in its cohort and the clearest signal that this is a part-time, seasonal market: for nearly two-thirds of the year, the typical listing sits empty.
Yet the economics are not as bleak as occupancy alone suggests. The 76 euro average daily rate and resulting 832 euros average monthly revenue show that when Guarujá fills, it fills at a healthy beach-resort rate, and the flat 0% year-on-year change indicates a stable if undynamic market. With 434 active listings chasing a short season, supply is heavy and competition for the peak weeks is intense, so the 120% seasonality index is less a warning than the defining fact of the business model: concentrate effort and pricing on summer.
Monthly Airbnb occupancy in Guarujá
Average occupancy rate by month in Guarujá, compared with the same month a year earlier.
| Month | Occupancy | Prior year |
|---|---|---|
| Jul 2025 | 41.1% | 44% |
| Aug 2025 | 36.4% | 34.9% |
| Sep 2025 | 43.4% | 44.6% |
| Oct 2025 | 43% | 41.7% |
| Nov 2025 | 45.6% | 42.2% |
| Dec 2025 | 51.7% | 53.9% |
| Jan 2026 | 53.9% | 48.6% |
| Feb 2026 | 35.7% | 33.2% |
| Mar 2026 | 36.2% | 38.5% |
| Apr 2026 | 42.7% | 35.2% |
| May 2026 | 20.9% | 16.9% |
| Jun 2026 | 26.4% | 32.7% |
Historical Airbnb occupancy in Guarujá (last 12 months)
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Airbnb occupancy forecast in Guarujá (next 90 days)
These figures reflect real-time demand in Guarujá, helping you plan and price strategically.
Why people book Airbnbs in Guarujá
Guarujá is a classic Brazilian beach-resort market on the São Paulo coast, and its short-term rental demand is overwhelmingly domestic and weekend-driven. Known as the Pérola do Atlântico, the city draws Paulistanos escaping the metropolis a couple of hours inland, and its broad sandy beaches define the product: Praia da Enseada, Praia de Pitangueiras, Praia das Astúrias and the quieter Praia do Tombo and Praia do Guaiúba. Travellers come for sun, sea and family holidays rather than culture or business, so the calendar is dictated by school breaks, public holidays and long weekends.
This is a second-home and seasonal-rental economy more than a year-round city market. Demand concentrates around the Brazilian summer (December to February) and Carnival, with sharp spikes for the New Year holiday. The Ferry-Boat link to Santos and proximity to the São Paulo metro region make Guarujá a quick getaway, but that same accessibility means stays are short and highly weather- and calendar-sensitive, leaving the market thin outside peak windows.
When Airbnb demand peaks in Guarujá
Guarujá shows extreme seasonality, with a seasonality index of 120%, the most volatile profile in its peer group and a textbook beach-resort curve. The best months are January and December, the heart of the Southern Hemisphere summer: January 2026 reached 54% and December 2025 hit 51.7% as holidaymakers fill the coast for New Year and summer breaks. This is a market that lives or dies on the December-to-February window.
The worst months are May and June, deep in the Southern Hemisphere autumn-into-winter, when the beach proposition collapses: May 2025 cratered to just 17% occupancy and May 2026 to 21%, among the lowest readings of any tracked city. The shoulder months drift in the 35-45% range with little structure. Operators here must extract the bulk of annual revenue from the summer peak and Carnival, price the New Year period aggressively, and accept that winter weekends will be largely empty.
Best neighbourhoods for short-term rentals in Guarujá
Pitangueiras is the commercial and tourist heart of Guarujá, the most built-up beach district with hotels, restaurants and the highest rental turnover, making it the default choice for short-term lets aimed at first-time visitors. Enseada, the city's longest beach, mixes high-rise apartments with family resorts and offers volume and a slightly broader season thanks to its size and amenities.
Astúrias, between Pitangueiras and the older center, is a more compact, walkable beach with a loyal repeat clientele. For higher-end demand, the Jardim Acapulco and Pernambuco condominium enclaves toward the city's northeast draw affluent Paulistano second-home owners and command premium rates, while quieter beaches like Tombo and Guaiúba suit guests seeking calm over nightlife. Across all of them, the dominant variable is proximity to the sand and the summer calendar rather than any licensing distinction.
Short-term rental rules in Guarujá
Guarujá short-term rentals operate under Brazil's general legal framework rather than a long-standing dedicated municipal licence regime. Nationally, short-term and seasonal letting (locação por temporada) is permitted under the Lei do Inquilinato (Law 8.245/1991) for stays up to 90 days, and hosts must account for income tax and any applicable ISS service tax; condominium bylaws (convenção de condomínio) can restrict or prohibit short-term letting, a frequent friction point in beachfront buildings.
Guarujá's city council approved a specific municipal law, Lei Complementar nº 348/2025, in December 2025 to regulate temporada rentals and the platforms that market them, setting operating criteria and the possibility of associated fees. As of early 2026 that law is not yet in force: it awaits a regulating decree from the Tourism Department (Setur), and the municipality has confirmed no extra fee applies until the regulation is finalised. Because the local regime is mid-implementation, treat specifics as provisional, check condominium rules first, and confirm the current municipal status before launching; confidence is medium owing to this regulatory transition.
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* Calculations based on 30 days/month. Actual results may vary depending on market, season, property type, and implemented strategy.
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Frequently asked questions about Airbnb occupancy in Guarujá
Guarujá averaged about 40% occupancy between June 2025 and May 2026, roughly 143 booked nights a year. That is 13 points below Brazil's 53% national average and the lowest of the six Brazilian cities ListingOK tracks, reflecting a strongly seasonal beach-resort market where the typical listing sits empty for much of the year.
January and December are by far the strongest months, the core of the Brazilian summer, with occupancy in the low 50s as New Year and summer holidaymakers fill the coast; Carnival also spikes. May and June are the weakest, with May falling to 17-21% as the beach season collapses, so almost all annual revenue must come from the summer window.
Short-term letting is allowed under Brazil's national temporada framework (Law 8.245/1991) for stays up to 90 days, subject to income and service taxes. Guarujá approved a dedicated municipal law (LC nº 348/2025) in December 2025, but it is not yet in force pending a regulating decree, and no extra fee applies meanwhile. Check your condominium bylaws and the current municipal status before launching.
Pitangueiras is the tourist heart with the highest turnover, and Enseada, the longest beach, offers volume and a slightly broader season. Astúrias suits repeat visitors, while the Jardim Acapulco and Pernambuco enclaves command premium rates from affluent second-home guests. Proximity to the sand and the summer calendar matter more than any neighbourhood distinction.