Curious about the performance of short-term rentals in Rio de Janeiro, Brazil? Over the last year, the average occupancy rate was 60% with an ADR (Average Daily Rate) of 72€. Hosts earned on average 1208€ per month.

90-day occupancy forecast for Rio de Janeiro so you can update rates and stay ahead of competitors.
Key metrics to optimize your pricing strategy
Avg. Monthly Revenue
1208€
$1099 USD
YoY Revenue Change
4%
vs. previous year
Occupancy Rate
60%
~18 days/month
Average Daily Rate
72€
$66 USD
Seasonality Index
46%
demand variation
Best Months
February, January
peak season
Worst Months
June, August
low season
Our AI-powered platform automatically optimizes your rates. Maximize your revenue with intelligent dynamic pricing.
Over the June 2025 to May 2026 analysis period, Rio de Janeiro ran 60% average occupancy on a 71€ (about $65) ADR, producing roughly 1,200€ ($1,091) in average monthly revenue per listing. Against a Brazil city average of about 53% occupancy and a 55€ ADR across the markets we track, Rio sits roughly 7 points above the national occupancy line and about 16€ above the average nightly rate, and its monthly revenue is the highest of any Brazilian city in our data.
Revenue grew 3% year over year, a modest but positive trend that points to a stable, maturing market rather than a boom. The combination of above-average occupancy, a strong ADR and the highest monthly take in the country reflects a deep, year-round demand base; the 216 booked nights per year confirm that well-located Rio listings stay busy well beyond the summer peak.
Average occupancy rate by month in Rio de Janeiro, compared with the same month a year earlier.
| Month | Occupancy | Prior year |
|---|---|---|
| Jul 2025 | 58.4% | 66.3% |
| Aug 2025 | 59.2% | 59.2% |
| Sep 2025 | 60.3% | 61% |
| Oct 2025 | 62.3% | 49.3% |
| Nov 2025 | 62.4% | 61.6% |
| Dec 2025 | 59.7% | 61.2% |
| Jan 2026 | 60.4% | 59.8% |
| Feb 2026 | 66.3% | 70.5% |
| Mar 2026 | 51.8% | 54.7% |
| Apr 2026 | 60.5% | 59.8% |
| May 2026 | 50.5% | 44.4% |
| Jun 2026 | 51.7% | 57.5% |
📌 Historical trends reveal seasonal highs – plan accordingly.
These figures reflect real-time demand in Rio de Janeiro, helping you plan and price strategically.
Rio de Janeiro is one of the most visited cities in the Southern Hemisphere, and its Airbnb demand is overwhelmingly leisure-driven: visitors come for Copacabana and Ipanema beaches, Christ the Redeemer, Sugarloaf, and the samba, bossa nova and carnival culture the city is famous for. International tourists from Europe, the United States and Argentina mix with domestic travellers from São Paulo and the wider country, most of them wanting a short walk to the sand rather than a hotel district.
This is a beach-and-event market, so two things drive bookings: proximity to the Zona Sul beaches and the city's calendar of global-scale events. A well-located one- or two-bedroom apartment near Copacabana, Ipanema or Leblon books steadily through the year and commands premium pricing during Réveillon and Carnival, when the city draws millions of additional visitors who all need a bed within walking distance of the action.
The peak is the Brazilian summer, December through February, and the API confirms February and January as the strongest months. Two single dates dominate the year: New Year's Eve (Réveillon), when Copacabana beach alone drew more than 2.6 million people for the fireworks at the start of 2026, and Carnival, which in 2026 runs February 13–21 with the Sambadrome Special Group parades on the 15th and 16th. For both, hosts can charge several times normal rates and listings near the beach sell out months ahead.
The low season is the cooler, drier Southern Hemisphere winter, and the data names June and August as the weakest months. Demand softens but does not collapse, because Rio's beaches and sights still attract winter travellers. With a seasonality index of 57%, Rio is far steadier than coastal-resort markets elsewhere in Brazil, so a year-round pricing and minimum-stay strategy works better here than treating it as a summer-only destination.
The Zona Sul beach strip is the core short-term-rental zone. Copacabana offers the deepest pool of apartments and the steadiest occupancy, anchored by its famous beachfront and the Réveillon crowds; Ipanema and Leblon sit at the upscale end, commanding the highest nightly rates and attracting affluent, design-conscious guests. Botafogo and Flamengo, fronting Guanabara Bay, are calmer residential options popular with longer-stay and value-seeking travellers, with quick metro links to the beaches.
Beyond the beach, Santa Teresa and Lapa draw a bohemian, nightlife-oriented crowd to their hillside streets, colonial houses and live-samba bars, while Centro is Rio's business and historic core, better suited to weekday corporate stays than weekend leisure. Barra da Tijuca, further west, is the modern, spacious alternative with newer buildings and quieter beaches, favoured by families and guests who prize space over a central location.
Rio de Janeiro does not currently require a dedicated short-term-rental licence for individual hosts. Brazil's federal tenancy law, Lei 8.245/1991, permits temporary residential rentals, and short stays of up to 90 days operate under that framework; hosts conducting this as a business should still hold a general municipal business registration for the activity.
The most important practical restriction is at building level: in 2021 Brazil's Superior Court (STJ) ruled that residential condominiums can prohibit Airbnb-style short-term renting through their bylaws, so always check the condomínio rules before listing. A municipal bill, PL 372/2025, proposing registration requirements and mandatory condominium authorisation, has been through public hearings and could tighten the rules, so it is worth monitoring as regulation in tourist-heavy neighbourhoods evolves.
We help you increase revenue in Rio de Janeiro with pricing algorithms and active monitoring.
Learn moreOur engine auto-adjusts prices based on demand and local events in Rio de Janeiro.
Learn moreManage listings on Airbnb, Booking.com and Vrbo in one place across Rio de Janeiro.
Learn moreAnd around the world
Compare performance across markets – occupancy, ADR and seasonality for other destinations in Brazil.
Discover how much more you could earn by optimizing your properties with ListingOK
AI Dynamic Pricing
Occupancy Optimization
Market Analysis
24/7 Expert Support
In line with our best results!
Detailed analysis and personalized recommendations
* Calculations based on 30 days/month. Actual results may vary depending on market, season, property type, and implemented strategy.
Rio de Janeiro averaged 60% occupancy over the June 2025 to May 2026 period, equal to about 216 booked nights a year. That runs roughly 7 points above the Brazilian city average of around 53% in our data, and combined with a 71€ ADR it produces the highest average monthly revenue of any Brazilian market we track.
The Brazilian summer of December to February is the peak, with January and February the strongest months. The two biggest dates are New Year's Eve (Réveillon) on Copacabana and Carnival, which in 2026 runs February 13–21. Rates can multiply during these events and beachfront listings sell out months ahead, so book pricing and minimum stays early.
No dedicated short-term-rental licence is required; rentals operate under Brazil's federal tenancy law (Lei 8.245/1991) for stays up to 90 days, though a business should hold municipal registration. The key catch is your building: since a 2021 STJ ruling, condominiums can ban short-term rentals in their bylaws, so check the condomínio rules first.
The Zona Sul beach strip leads: Copacabana for the deepest demand and steadiest occupancy, Ipanema and Leblon for the highest nightly rates. Botafogo and Flamengo suit calmer, value or longer stays; Santa Teresa and Lapa draw a nightlife crowd; and Barra da Tijuca offers newer, more spacious apartments for families further west.