Airbnb Occupancy Rate in Glasgow, United Kingdom, Data & Trends 2026

Over the analysis period June 2025 to May 2026, Glasgow ran 64% average occupancy at a 138€ ADR, producing about 2,424€ in average monthly revenue across roughly 230 booked nights a year. Occupancy sits around two points above the roughly 62% averaged across the UK cities ListingOK tracks, putting Glasgow level with London and just behind Edinburgh (67%) on how full listings stay.

The nightly rate tells the value story: at 138€, Glasgow's ADR is well below the roughly 166€ UK-city average and far under Edinburgh's 217€, so the city converts strong occupancy into mid-range revenue rather than premium takings. Seasonality reads at 72%, a moderate swing that confirms the year-round, event-led demand base, and year-on-year revenue is up 1%, essentially flat but holding, with peaks in August and July and the trough in January and February.

Glasgow's short-term-rental demand is built on its role as Scotland's largest city and a year-round events, business and culture hub rather than a single tourist season. The SEC campus (SEC Centre, the Armadillo and the 14,000-capacity OVO Hydro) draws concert tours, conferences and exhibitions that fill flats midweek, while football at Celtic Park, Ibrox and Hampden, plus music venues like the Barrowlands and King Tut's, pull steady weekend crowds. Cultural visitors come for Kelvingrove Art Gallery, the Riverside Museum, the Mackintosh architecture trail and the Burrell Collection in Pollok Park.

For hosts this means a mixed, fairly resilient guest base: short city-break stays of two to three nights, concert-night one-nighters, and corporate guests near the centre. Glasgow also sits as the gateway for trips onward to Loch Lomond and the Highlands, so some bookings are a night either side of a longer Scottish itinerary. Proximity to a subway stop, Central or Queen Street station, or the SEC matters more to bookings than floor area.

The City Centre and Merchant City are the most reliable for short stays: walkable to the stations, shopping on Buchanan Street, the Merchant City bars and restaurants, and a natural base for concert and conference guests, which supports steady midweek occupancy and event-night premiums. The West End around the University of Glasgow, Byres Road, Kelvingrove and Finnieston is the city's most fashionable area, strong on weekend leisure demand and dining, and commands higher nightly rates for character flats.

Finnieston and the Clydeside specifically benefit from being walkable to the SEC and the Hydro, so they spike hard on arena nights. The Southside (Shawlands, Queen's Park, Pollokshields) is more residential and lower-cost, suiting longer stays, families and budget-conscious guests rather than premium pricing, while areas near Hampden or the football grounds see matchday surges. East of the centre, Dennistoun and Glasgow Green sit close to the Barrowlands and the TRNSMT site.