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Airbnb occupancy in United Kingdom
Airbnb occupancy in United Kingdom by city: cross-read occupancy, nightly prices and earnings. Updated monthly.
Airbnb occupancy in United Kingdom by city
Explore Airbnb occupancy by city and spot seasonality patterns and nightly-price differences.
City performance: Airbnb occupancy & nightly price
Compare Airbnb occupancy, nightly price and estimated earnings to identify premium markets versus volume-led strategies.
City | Occupancy | Per night | Monthly earnings | Best Months | Seasonality |
|---|---|---|---|---|---|
| Ashford | 51% | 167€ / $152 | 2,295€ / $2,086 | August, July | 101% |
| Birmingham | 56% | 99€ / $90 | 1,692€ / $1,538 | July, August | 32% |
| Brighton | 55% | 165€ / $150 | 2,436€ / $2,215 | July, August | 91% |
| Edinburgh | 67% | 220€ / $200 | 4,029€ / $3,663 | August, July | 112% |
| Glasgow | 63% | 144€ / $131 | 2,470€ / $2,245 | August, July | 77% |
| London | 63% | 186€ / $169 | 3,131€ / $2,846 | July, June | 60% |
| Manchester | 54% | 121€ / $110 | 1,807€ / $1,643 | July, October | 40% |
| Skye | 61% | 187€ / $170 | 3,049€ / $2,772 | August, July | 113% |
Per night
167€ / $152
Earnings
2,295€ / $2,086
Best Months
August, July
Seasonality
101%
Per night
99€ / $90
Earnings
1,692€ / $1,538
Best Months
July, August
Seasonality
32%
Per night
165€ / $150
Earnings
2,436€ / $2,215
Best Months
July, August
Seasonality
91%
Per night
220€ / $200
Earnings
4,029€ / $3,663
Best Months
August, July
Seasonality
112%
Per night
144€ / $131
Earnings
2,470€ / $2,245
Best Months
August, July
Seasonality
77%
Per night
186€ / $169
Earnings
3,131€ / $2,846
Best Months
July, June
Seasonality
60%
Per night
121€ / $110
Earnings
1,807€ / $1,643
Best Months
July, October
Seasonality
40%
Per night
187€ / $170
Earnings
3,049€ / $2,772
Best Months
August, July
Seasonality
113%
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Methodology
We integrate supply, demand, prices and availability signals from multiple sources and internal crawls. We run cleaning, de-duplication and normalization to build comparable indicators across destinations.
Coverage & period
Nationwide coverage focused on demand-relevant cities. Metrics refer to the latest fully closed month.
Definitions
Airbnb occupancy
Booked nights as a percentage of available nights.
Average nightly price (ADR)
Average booked price per night.
Estimated revenue
Gross booking estimate (before local taxes).
How to use the data
Cross-read Airbnb occupancy and the average nightly price to understand price/volume trade-offs and adjust strategy by season.
Limitations
Aggregate estimates subject to inventory and mix dynamics. Use for strategy, not as a replacement for operational reporting.
Frequently asked questions about Airbnb occupancy in United Kingdom
Data is updated monthly with information from the most recent fully closed month. We currently cover 8 cities in United Kingdom.
Yes, all data uses the same consistent methodology, allowing direct comparisons between different cities. You can sort by occupancy, ADR or estimated revenue.
We include occupancy rate, ADR (average daily rate), estimated monthly revenue, best months, worst months and seasonality for each city.
Use the "Suggest a new city" form on this page. We will notify you by email when the city is available, typically within 72 hours.
Profitability varies by city. Check our comparison table to identify premium markets (high occupancy + high ADR) vs. volume strategies (high occupancy + low ADR).
Seasonality varies significantly between cities in United Kingdom. Tourist cities show more variation, while business cities are more stable. Review each city's data to plan your strategy.
We offer Revenue Management with dynamic pricing, Channel Manager to sync OTAs, and Market Insights for competitive analysis. All tools use local data from United Kingdom.
Airbnb occupancy is calculated over available nights (when the host accepts bookings), while hotels calculate over total inventory. This makes Airbnb rates generally higher.
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* Calculations based on 30 days/month. Actual results may vary depending on market, season, property type, and implemented strategy.
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