Airbnb Occupancy Rate in London, United Kingdom, Data & Trends 2026
Curious about the performance of short-term rentals in London, United Kingdom? Over the last year, the average occupancy rate was 63% with an ADR (Average Daily Rate) of 184€. Hosts earned on average 3107€ per month.
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90-day occupancy forecast for London so you can update rates and stay ahead of competitors.
Market summary in London
Key metrics to optimize your pricing strategy
Avg. Monthly Revenue
3107€
$2827 USD
YoY Revenue Change
-4%
vs. previous year
Occupancy Rate
63%
~19 days/month
Average Daily Rate
184€
$167 USD
Seasonality Index
62%
demand variation
Best Months
July, June
peak season
Worst Months
January, February
low season
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What London's occupancy and ADR actually mean
Over the analysis period June 2025 to May 2026, London ran 64% average occupancy at a 184€ ADR, producing roughly 3,114€ in average monthly revenue across about 229 booked nights. Against the roughly 62% occupancy and 166€ ADR averaged across the UK cities ListingOK tracks, London sits about two points above the national occupancy mark and around 18€ above on nightly rate, ranking second on both behind Edinburgh.
Seasonality reads at 61%, a moderate spread that reflects the year-round demand base rather than a single summer cliff. Year-on-year revenue is down 4%, a softening worth factoring into pricing expectations, with peak nights concentrated in July and June and the trough in January and February.
Monthly Airbnb occupancy in London
Average occupancy rate by month in London, compared with the same month a year earlier.
| Month | Occupancy | Prior year |
|---|---|---|
| Jul 2025 | 69.8% | 68.2% |
| Aug 2025 | 61.9% | 62.5% |
| Sep 2025 | 71.7% | 69.1% |
| Oct 2025 | 68.6% | 70.3% |
| Nov 2025 | 66.5% | 66.6% |
| Dec 2025 | 65.5% | 67.9% |
| Jan 2026 | 46.9% | 47.9% |
| Feb 2026 | 61.4% | 62.4% |
| Mar 2026 | 61.6% | 62.8% |
| Apr 2026 | 64% | 65.5% |
| May 2026 | 66.7% | 65.4% |
| Jun 2026 | 71.2% | 73.1% |
Historical Airbnb occupancy in London (last 12 months)
📌 Historical trends reveal seasonal highs – plan accordingly.
Airbnb occupancy forecast in London (next 90 days)
These figures reflect real-time demand in London, helping you plan and price strategically.
Why people book Airbnbs in London
London is one of the world's busiest visitor cities, drawing leisure travellers to the West End theatres, the British Museum, Buckingham Palace and Tower Bridge, alongside a year-round flow of business and conference guests, university families and visiting-friends-and-relatives traffic. That diverse, non-seasonal demand base is what keeps short-term-rental occupancy steady across most of the calendar rather than collapsing outside summer.
For hosts, the practical consequence is that London behaves like a city-break market: short stays of two to four nights dominate, weekend demand is strong, and proximity to a Tube or Elizabeth line station matters more than square footage. The capital's scale also means dense competition, so well-photographed, centrally connected flats outperform larger but poorly located ones.
When Airbnb demand peaks in London
Demand peaks in summer, with July and June the strongest months on ListingOK's data. The window is driven by school holidays, long daylight hours and a packed events calendar: Wimbledon (24 June to 2 July 2026), the Chelsea Flower Show in late May, Pride and London's festival season all push June and July bookings. Late August brings the Notting Hill Carnival over the bank-holiday weekend (29 to 31 August 2026), Europe's largest street festival, which spikes rates sharply in and around West London.
The low season is winter, with January and February the weakest months as leisure tourism thins after the holidays. December is a partial exception: Christmas markets, West End shows and the New Year's Eve fireworks on the Embankment keep late-December nights in demand before the January drop-off.
Best neighbourhoods for short-term rentals in London
Central districts command the highest rates and steadiest occupancy: the West End (Covent Garden, Soho), South Kensington with its free national museums, and Westminster near the major sights are first-choice areas for tourists and the most reliable for short stays. Bayswater and Paddington benefit from Hyde Park and fast Heathrow rail links, making them practical mid-priced options.
East and north of the centre, Shoreditch, Hackney and Camden draw younger, nightlife- and food-led travellers and support strong weekend rates, while Brixton and Peckham in the south offer a more local, lower-cost product. Outer areas such as Leyton, Hampstead or Richmond trade central convenience for space and quiet, suiting families and longer stays rather than premium nightly pricing.
Short-term rental rules in London
London short-term lets are governed by the 90-night rule (Section 44, Deregulation Act 2015): an entire home can be let for no more than 90 nights per calendar year combined across all platforms without planning permission for a change of use. Exceeding 90 nights pushes the property into the C5 short-term-let planning use class introduced in 2024 and exposes the host to borough enforcement. Many leasehold flats and ex-council properties carry additional contractual or freeholder restrictions.
A national registration scheme for short-term lets in England is expected to begin rolling out around April 2026, starting voluntary and moving toward mandatory: registered properties receive a unique number that must be displayed on listings, with platforms expected to require it. Hosts should also confirm gas and electrical safety certification and check borough-specific requirements.
Tools & strategies for London
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* Calculations based on 30 days/month. Actual results may vary depending on market, season, property type, and implemented strategy.
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Frequently asked questions about Airbnb occupancy in London
London averages about 64% occupancy based on ListingOK data for June 2025 to May 2026, on roughly 229 booked nights a year at a 184€ average daily rate. That is around two points above the average for UK cities we track and second only to Edinburgh, reflecting London's strong, fairly year-round visitor demand.
Summer is strongest, with July and June the peak months thanks to school holidays and events such as Wimbledon (24 June to 2 July 2026) and the late-August Notting Hill Carnival (29 to 31 August 2026). January and February are weakest; late December stays busy around the West End and New Year's Eve fireworks.
London has no licence, but the 90-night rule caps an entire-home let at 90 nights per calendar year across all platforms without planning permission; exceeding it triggers the C5 use class and borough enforcement. A national registration scheme is expected from around April 2026. Check leasehold terms and gas and electrical safety certificates too.
Central areas perform best: Covent Garden and Soho in the West End, South Kensington near the museums, and Westminster by the main sights deliver the highest rates and steadiest occupancy. Shoreditch, Camden and Hackney suit nightlife-led weekend guests, while Bayswater and Paddington offer mid-priced stays with strong transport links.