Airbnb Occupancy Rate in Acapulco de Juárez, Mexico, Data & Trends 2026

Over the June 2025 to May 2026 analysis period, Acapulco averaged 39% occupancy, equal to roughly 139 booked nights a year. That is the lowest occupancy of the seven Mexican cities tracked, around 14 points below the national average near 53%, a direct reflection of a holiday-and-weekend demand pattern and the ongoing post-Otis recovery. Where Acapulco compensates is rate: its ADR of 115€ (about $105) is the second highest in the Mexican set behind only Puerto Vallarta, and well above the national average near 97€.

The combination produces average monthly revenue of 1,213€ (about $1,103) per listing, with year-on-year revenue down a modest 2%, far steadier than coastal peers such as Tulum (-22%) or Puerto Vallarta (-12%). The high 64% seasonality index confirms the swing between the December and July peaks and the September-October trough. The takeaway for managers: Acapulco rewards strong holiday-peak pricing rather than year-round volume, so the strategy is to maximise ADR during Easter, summer and December and accept thin occupancy in the autumn.

Acapulco's Airbnb demand is overwhelmingly domestic. The bulk of visitors drive or fly in from central Mexico, especially weekenders and holidaymakers from Mexico City, for whom the Pacific bay is the closest big beach city. International arrivals, once led by American spring-breakers and cruise passengers, fell away over the 2010s with security concerns, and the October 2023 strike of Category 5 Hurricane Otis dealt a further blow that the resort is still rebuilding from. The market today is built on Mexican families, couples and groups chasing sun, nightlife and the Costera beach strip rather than foreign tourists.

For a rental manager this means demand is tightly bound to the Mexican holiday calendar and to weekend travel, not to a steady international flow. Bookings cluster around long weekends (puentes), school breaks and national holidays, with mid-week occupancy comparatively thin. Recovery has been visible, but Acapulco remains a value-led, sun-and-party market where guests come for a few nights at a time, so pricing and minimum-stay rules should be tuned to that short, holiday-driven rhythm.

Acapulco splits into three tourist zones that behave very differently for short-term rental. Acapulco Tradicional (Old Acapulco), around the bay, the Zócalo, Caleta and the La Quebrada cliff divers, is the historic, lower-priced core that suits budget and nostalgia-led stays. The Zona Dorada (Golden Zone) along the Costera Miguel Alemán is the high-energy heart of the action, packed with the Condesa and Icacos beaches, hotels, bars and clubs, and is the default base for party-minded weekenders and the most consistent for volume bookings.

Acapulco Diamante, the newest zone toward the airport, takes in Puerto Marqués, Punta Diamante and Playa Revolcadero and is where the luxury resorts, gated condos and highest nightly rates sit; it draws affluent Mexico City guests and is the engine behind Acapulco's strong ADR. A manager chasing utilisation leans to the Dorada strip; one chasing rate and premium guests focuses on Diamante. Pie de la Cuesta, to the northwest, is a quieter sunset-and-lagoon niche rather than a core rental district.