Airbnb Occupancy Rate in Cancún, Mexico, Data & Trends 2026
Curious about the performance of short-term rentals in Cancún, Mexico? Over the last year, the average occupancy rate was 54% with an ADR (Average Daily Rate) of 106€. Hosts earned on average 1640€ per month.
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90-day occupancy forecast for Cancún so you can update rates and stay ahead of competitors.
Market summary in Cancún
Key metrics to optimize your pricing strategy
Avg. Monthly Revenue
1640€
$1492 USD
YoY Revenue Change
-8%
vs. previous year
Occupancy Rate
54%
~16 days/month
Average Daily Rate
106€
$96 USD
Seasonality Index
80%
demand variation
Best Months
March, January
peak season
Worst Months
September, October
low season
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What Cancún's occupancy and ADR actually mean
Over the June 2025 to May 2026 analysis period, Cancún averaged 55% occupancy and 197 booked nights a year, running about two points above the seven-city Mexican national average of roughly 53%. Its ADR of 104€ (about $95) sits above the national average near 97€, and average monthly revenue lands at 1,626€ (about $1,478) per listing, comfortably ahead of markets like Mexico City or Acapulco though below pricier Puerto Vallarta.
The figure that demands attention is the trend: revenue is down 9% year on year, part of a broad softening across Mexico's Caribbean coast, alongside a high 79% seasonality reading. The read for managers is that Cancún still pays well in absolute terms but is a contested, rate-sensitive market in retreat. Disciplined high-season pricing from December to April, tight cost control through the September-October trough, and a hard look at competitive supply are what protect the margin.
Monthly Airbnb occupancy in Cancún
Average occupancy rate by month in Cancún, compared with the same month a year earlier.
| Month | Occupancy | Prior year |
|---|---|---|
| Jul 2025 | 54.2% | 54.8% |
| Aug 2025 | 50.1% | 50.8% |
| Sep 2025 | 47.7% | 47.6% |
| Oct 2025 | 50% | 50.4% |
| Nov 2025 | 58.1% | 57.1% |
| Dec 2025 | 61% | 63.5% |
| Jan 2026 | 60.1% | 62.1% |
| Feb 2026 | 65.7% | 65.7% |
| Mar 2026 | 60.9% | 63.2% |
| Apr 2026 | 50.7% | 56.4% |
| May 2026 | 47.1% | 49.6% |
| Jun 2026 | 46.6% | 50.3% |
Historical Airbnb occupancy in Cancún (last 12 months)
📌 Historical trends reveal seasonal highs – plan accordingly.
Airbnb occupancy forecast in Cancún (next 90 days)
These figures reflect real-time demand in Cancún, helping you plan and price strategically.
Why people book Airbnbs in Cancún
Cancún is one of the Caribbean's busiest leisure markets, and its Airbnb demand is built almost entirely on beach tourism. The bulk of guests are North Americans and Canadians escaping winter, plus Latin American and European holidaymakers drawn by the white-sand beaches along the Zona Hotelera, the reef diving off Isla Mujeres, and day trips to Chichén Itzá and the cenotes of the Yucatán. Cancún International is one of Latin America's largest airports, feeding a steady stream of fly-and-flop visitors who increasingly choose condos over resort rooms.
This is a vacation-led market, not a business or digital-nomad one, so stays cluster around one-week beach holidays. Spring breakers, families during school holidays, and couples on short getaways form the core demand, and the closeness of Playa del Carmen, Tulum and Cozumel means many guests base in Cancún and tour the wider Riviera Maya from there.
When Airbnb demand peaks in Cancún
Cancún's calendar is sharply seasonal: the API reports a 79% seasonality index, so the high season carries the year. Peak runs through the December-to-April dry season, when North Americans flee winter; the strongest months in the data are March and January. March is amplified by US spring break (roughly the first three weeks, around 8-22 March) and by the spring-equinox crowds heading to Chichén Itzá on 20 March to see the serpent shadow on the Kukulcán pyramid; the Christmas-New Year fortnight and Easter (Semana Santa) are the other rate-defining windows.
The soft season is the summer-autumn rainy and hurricane period. The weakest months are September and October, the heart of Atlantic hurricane season (1 June-30 November) when storm risk and afternoon downpours thin out bookings. Rates and occupancy should be pushed hard from December to Easter and discounted through September to recover volume.
Best neighbourhoods for short-term rentals in Cancún
The short-term-rental map splits cleanly between the beach and the city. The Zona Hotelera, the barrier-island strip along Boulevard Kukulcán, is the premium zone: beachfront and lagoon-view condos here command the highest nightly rates and the strongest holiday demand, especially buildings with direct beach access. Puerto Cancún, the gated marina development bridging downtown and the strip, is the upscale family-and-marina alternative, polished and secure but a short drive from the sand.
El Centro (downtown Cancún) is a different proposition: an authentic, residential city where rents and nightly rates are far lower, suited to budget guests, longer stays and visitors who don't need to step onto the beach from their door. Areas such as Puerto Juárez and the northern Playa Mujeres side serve quieter, ferry-adjacent stays. For most managers the Zona Hotelera and Puerto Cancún deliver the rate, while El Centro delivers volume at lower cost.
Short-term rental rules in Cancún
Quintana Roo overhauled its short-term-rental framework in August 2025, and Cancún (the municipality of Benito Juárez) sits squarely under it. Every host must register with the state tourism registry RETUR-Q and obtain a state operating licence through the Quintana Roo tax administration (SATQ); failure to register can draw fines reported up to 100,000 pesos. The 2025 law also pushes licensing detail down to each municipality, so Benito Juárez is setting its own permit, safety and fee rules on top of the state requirement.
On tax, Quintana Roo levies a 6% lodging tax (ISH) on short-term-rental income, and hosts remain liable for federal VAT (16%) and income tax to the SAT, with platforms increasingly obliged to coordinate collection. Treat registration and tax compliance as mandatory groundwork before listing. This is general guidance, not legal advice; confirm current RETUR-Q, SATQ and municipal requirements before you operate.
Tools & strategies for Cancún
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* Calculations based on 30 days/month. Actual results may vary depending on market, season, property type, and implemented strategy.
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Frequently asked questions about Airbnb occupancy in Cancún
Cancún averaged about 55% occupancy over the June 2025 to May 2026 analysis period, equal to roughly 197 booked nights a year. That sits around two points above the Mexican national average of about 53%, but a high 79% seasonality index means the figure is built on a strong December-to-April high season rather than steady year-round demand.
The December-to-April dry season is the money window, with March and January the strongest months in the data. March is lifted by US spring break (around 8-22 March) and the spring-equinox crowds at Chichén Itzá on 20 March, while Christmas, New Year and Easter also command top rates. September and October, the hurricane-season trough, are the weakest and should be discounted.
Yes. Since the August 2025 Quintana Roo reform, hosts must register with the state RETUR-Q tourism registry and obtain a state operating licence through the SATQ, with fines reported up to 100,000 pesos for non-compliance. Cancún's municipality (Benito Juárez) adds its own rules. A 6% lodging tax plus federal VAT and income tax apply. Confirm current requirements before listing.
The Zona Hotelera, the beach strip along Boulevard Kukulcán, commands the highest rates and strongest holiday demand, especially beachfront condos. Puerto Cancún is the upscale marina alternative for families. El Centro (downtown) is cheaper and suits budget guests and longer stays away from the beach. For rate, target the Zona Hotelera and Puerto Cancún; for volume at lower cost, El Centro.