Airbnb Occupancy Rate in Marbella, Spain — Data & Trends 2025
Curious about the performance of short-term rentals in Marbella, Spain🇪🇸? Over the last year, the average occupancy rate was 59% with an ADR (Average Daily Rate) of 283€ / $257. During the period 2024-10 to 2025-09, hosts earned on average 3,903€ / $3,548 per month. This data reflects 638 analyzed listings in the city, last updated on 2025-10-08T15:46:00.
Key Metrics to Price Smarter & Earn More
90-day occupancy forecast for Marbella so you can update rates and stay ahead of competitors.
Market summary in Marbella
💰Avg. Monthly Revenue
3,903€ / $3,548
📈YoY Revenue Change
8%
🏨Occupancy Rate
59%
💵Average Daily Rate (ADR)
283€ / $257
📊Seasonality Index
107%
🌟Best Months
August, July
📉Worst Months
January, November
🚀 Manage your pricing like a pro
Discover how our team can help you boost your revenue in Marbella.
Request a demoData from 2024-10 to 2025-09. Last updated on 2025-10-08T15:46:00.
Airbnb occupancy forecast in Marbella (next 90 days)
These figures reflect real-time demand in Marbella, helping you plan and price strategically.
Historical Airbnb occupancy in Marbella (last 24 months)
📌 Historical trends reveal seasonal highs such as August, July – plan accordingly.
Tools & strategies for Marbella
Smarter Revenue Management
We help you increase revenue in Marbella with pricing algorithms, segmentation and active monitoring.
- 📊 Daily price optimization
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Automate your pricing strategy – Marbella
Our engine auto-adjusts prices based on demand, seasonality and local events in Marbella.
- ⚙️ Updated several times per day
- 📍 Local data, smarter pricing
Sync all your channels – Marbella
Manage listings on Airbnb, Booking.com and Vrbo in one place across Marbella.
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Check your Airbnb listing
See how your listing ranks in Marbella and find ways to improve it.
Example: https://www.airbnb.com/rooms/12345678 or just: 12345678
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Frequently asked questions about Airbnb occupancy in Marbella
What is the average Airbnb occupancy rate in Marbella and what does it mean for hosts?
The average occupancy rate in Marbella is 59%, based on 2024-10 to 2025-09. Compare your listing using our Airbnb Analyzer.
What are the most effective strategies to increase occupancy in Marbella?
Combine dynamic pricing, flexible calendars and listing optimization. List across multiple OTAs and track KPIs weekly. Our Dynamic Pricing automates updates and captures demand spikes.
When is the best season to rent out in Marbella and how do I maximize it?
The most profitable month is August, July. Raise rates progressively, set minimum stays and align cancellations to risk. Delegate to our Revenue Management for daily adjustments.
When is low season in Marbella and how can I stay profitable?
Use length-of-stay discounts, value-add packages and target digital nomads/corporate. Drive visibility and iterate via Market Insights.
What is ADR and what is the average rate in Marbella?
The ADR in Marbella is 283€ / $257. Improve it without harming occupancy to lift RevPAR. Strengthen your value proposition and sync pricing to demand. Find windows with Market Insights.
Is it profitable to invest in an Airbnb in Marbella in 2025?
With 59%% occupancy and 283€ / $257 ADR, Marbella shows potential. Start with Airbnb Analyzer and complement with Market Insights.
How do events and festivals impact occupancy in Marbella?
Map trade shows, sports and cultural events; raise rates progressively and adjust minimum stays/cancellations. Our Dynamic Pricing bakes these peaks into the model.
What types of listings are most in demand in Marbella?
Well-connected locations, workspaces, insulation and consistent reviews win more bookings. See guides on our blog.
Which booking platforms work best in Marbella besides Airbnb?
Airbnb and Booking.com dominate; Vrbo, Expedia and local channels add value. Scale safely with a Channel Manager.
How can I improve mid-week occupancy in Marbella?
Run Mon–Thu rates, build corporate packages, highlight workspace & internet speed. Offer early-bird and flexible minimum stays.