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Airbnb Occupancy Rate in Madrid, Spain, Data & Trends 2026

Curious about the performance of short-term rentals in Madrid, Spain? Over the last year, the average occupancy rate was 73% with an ADR (Average Daily Rate) of 130€. Hosts earned on average 2658€ per month.

Madrid
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90-day occupancy forecast for Madrid so you can update rates and stay ahead of competitors.

Market summary in Madrid

Key metrics to optimize your pricing strategy

Avg. Monthly Revenue

2658€

$2419 USD

YoY Revenue Change

7%

vs. previous year

Occupancy Rate

73%

~22 days/month

Average Daily Rate

130€

$118 USD

Seasonality Index

52%

demand variation

Best Months

May, October

peak season

Worst Months

August, February

low season

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What Madrid's occupancy and ADR actually mean

Over the June 2025–May 2026 period, Madrid averaged 73% occupancy (about 261 booked nights a year) which is 10 points above the 63% Spain-wide average across the 28 Spanish cities we track, and the third-highest in the country behind only the Costa del Sol pair of Málaga and Torremolinos (both 75%). The average daily rate of €128 sits just above the €122 national average, but the combination is what stands out: it produced roughly €2,616 in average monthly revenue, about 22% above the €2,148 Spanish average, because consistently high occupancy compounds with a solid nightly rate. Revenue grew 4% year on year, a stable, mature market rather than a boom. The practical takeaway for pricing is clear: with only moderate seasonality, the job in Madrid is less about surviving a dead winter and more about capturing the May and October peaks and the trade-fair spikes with timely, confident rate increases rather than leaving money on the table.

Monthly Airbnb occupancy in Madrid

Average occupancy rate by month in Madrid, compared with the same month a year earlier.

Monthly Airbnb occupancy in Madrid
MonthOccupancyPrior year
Jul 202560.3%63%
Aug 202561.8%57.2%
Sep 202581.3%81.5%
Oct 202581.3%82%
Nov 202573.2%71.9%
Dec 202563.1%66%
Jan 202663.8%63.9%
Feb 202668.9%68.5%
Mar 202672.2%72.1%
Apr 202677.9%77.3%
May 202679.3%78.4%
Jun 202674%70.5%

Historical Airbnb occupancy in Madrid (last 12 months)

📌 Historical trends reveal seasonal highs – plan accordingly.

Airbnb occupancy forecast in Madrid (next 90 days)

These figures reflect real-time demand in Madrid, helping you plan and price strategically.

Why people book Airbnbs in Madrid

Madrid draws a year-round mix of leisure and business travellers, which is the single biggest reason its short-term-rental demand stays high through every season. The city revolves around the "Golden Triangle of Art" (the Prado, Reina Sofía and Thyssen-Bornemisza museums) alongside the Royal Palace, Plaza Mayor and the Retiro park, while Real Madrid and Atlético draw football tourism to the Bernabéu and the Metropolitano. Layered on top is a heavy calendar of trade fairs and conventions at IFEMA, the city exhibition complex, which fills flats midweek when leisure-only cities go quiet. Madrid received roughly 5.8 million international visitors in 2023, led by the United States, Italy, France, the UK and Mexico, a diversified, non-seasonal demand base that beach destinations simply do not have.

When Airbnb demand peaks in Madrid

Demand peaks in May and October. May combines mild weather with the Fiestas de San Isidro, the patron-saint festival of Madrid held in mid-May, while October sits in the heart of the autumn business-and-trade-fair season. The weakest months are August and February: in August temperatures hit 32–34 °C and madrileños leave town, so domestic and business demand pauses, and February is a post-holiday lull (partly offset by FITUR, the giant international tourism fair held at IFEMA in late January, 21–25 January in 2026, with around 255,000 trade visitors). The seasonality index of 53% is moderate by Spanish standards: demand dips but never collapses, because business and MICE travel smooths the calendar. From 2026 the city also adds a major September motorsport event at IFEMA, reinforcing the autumn peak.

Best neighbourhoods for short-term rentals in Madrid

Where a property sits matters as much as when. Centro/Sol (Puerta del Sol, Plaza Mayor) carries the highest foot traffic and the strongest nightly rates, but also the tightest regulation. La Latina offers medieval old-town charm, the Sunday Rastro market and the densest tapas scene in the city; Malasaña and Chueca are the nightlife and LGBTQ+ districts that pull younger, weekend-heavy guests; Salamanca is the upscale shopping quarter that commands a premium ADR; and Retiro and Chamberí are calmer, residential areas that tend to attract longer, repeat stays.

Short-term rental rules in Madrid

Madrid is tightening short-term-rental rules quickly. Since 1 July 2025 every tourist rental must display a national Single Registry Number (Número de Registro Único) to advertise on Airbnb or Booking; in the capital you also need a municipal urban-planning licence plus a responsible declaration to the Comunidad de Madrid to enter the regional tourism register. Under the Plan RESIDE rules, new conversions to tourist use are permitted only in whole "exclusive" buildings and for a 15-year term, and (following the reform of the Horizontal Property Law) launching a new rental in a residential building now requires the express approval of the building residents association. Anyone buying specifically to operate should confirm the licence status of a property before purchase, not after.

Tools & strategies for Madrid

Revenue Management

Revenue Management in Madrid

We help you increase revenue in Madrid with pricing algorithms and active monitoring.

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Dynamic Pricing

Dynamic Pricing in Madrid

Our engine auto-adjusts prices based on demand and local events in Madrid.

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Channel Manager

Channel Manager in Madrid

Manage listings on Airbnb, Booking.com and Vrbo in one place across Madrid.

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Additional Annual Revenue
€34,164
+20% vs. current situation
Additional Monthly Revenue
€2,847

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* Calculations based on 30 days/month. Actual results may vary depending on market, season, property type, and implemented strategy.

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Frequently asked questions about Airbnb occupancy in Madrid

Madrid averages about 73% Airbnb occupancy, roughly 261 booked nights a year (June 2025–May 2026). That's 10 points above the 63% Spanish average and the third-highest of the Spanish cities we track, behind only Málaga and Torremolinos.

Demand peaks in May (mild weather plus the San Isidro festival) and October (the autumn business and trade-fair season). The weakest months are August (when the heat hits 32–34 °C and locals leave) and February. Seasonality is moderate, so demand dips but never collapses.

Yes. Since 1 July 2025 every tourist rental needs a national Single Registry Number (NRU) to advertise on Airbnb or Booking, plus a municipal urban-planning licence and a responsible declaration to the Comunidad de Madrid. Under Plan RESIDE, new tourist-use conversions are allowed only in whole "exclusive" buildings, with the owners' community's express approval.

Centro/Sol commands the highest nightly rates and footfall but the strictest rules. La Latina offers old-town charm and the Sunday Rastro; Malasaña and Chueca draw younger nightlife guests; Salamanca is the upscale, premium-ADR district; and Retiro and Chamberí are calmer residential areas suited to longer stays.

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