Curious about the performance of short-term rentals in Madrid, Spain? Over the last year, the average occupancy rate was 73% with an ADR (Average Daily Rate) of 130€. Hosts earned on average 2658€ per month.

90-day occupancy forecast for Madrid so you can update rates and stay ahead of competitors.
Key metrics to optimize your pricing strategy
Avg. Monthly Revenue
2658€
$2419 USD
YoY Revenue Change
7%
vs. previous year
Occupancy Rate
73%
~22 days/month
Average Daily Rate
130€
$118 USD
Seasonality Index
52%
demand variation
Best Months
May, October
peak season
Worst Months
August, February
low season
Our AI-powered platform automatically optimizes your rates. Maximize your revenue with intelligent dynamic pricing.
Over the June 2025–May 2026 period, Madrid averaged 73% occupancy (about 261 booked nights a year) which is 10 points above the 63% Spain-wide average across the 28 Spanish cities we track, and the third-highest in the country behind only the Costa del Sol pair of Málaga and Torremolinos (both 75%). The average daily rate of €128 sits just above the €122 national average, but the combination is what stands out: it produced roughly €2,616 in average monthly revenue, about 22% above the €2,148 Spanish average, because consistently high occupancy compounds with a solid nightly rate. Revenue grew 4% year on year, a stable, mature market rather than a boom. The practical takeaway for pricing is clear: with only moderate seasonality, the job in Madrid is less about surviving a dead winter and more about capturing the May and October peaks and the trade-fair spikes with timely, confident rate increases rather than leaving money on the table.
Average occupancy rate by month in Madrid, compared with the same month a year earlier.
| Month | Occupancy | Prior year |
|---|---|---|
| Jul 2025 | 60.3% | 63% |
| Aug 2025 | 61.8% | 57.2% |
| Sep 2025 | 81.3% | 81.5% |
| Oct 2025 | 81.3% | 82% |
| Nov 2025 | 73.2% | 71.9% |
| Dec 2025 | 63.1% | 66% |
| Jan 2026 | 63.8% | 63.9% |
| Feb 2026 | 68.9% | 68.5% |
| Mar 2026 | 72.2% | 72.1% |
| Apr 2026 | 77.9% | 77.3% |
| May 2026 | 79.3% | 78.4% |
| Jun 2026 | 74% | 70.5% |
📌 Historical trends reveal seasonal highs – plan accordingly.
These figures reflect real-time demand in Madrid, helping you plan and price strategically.
Madrid draws a year-round mix of leisure and business travellers, which is the single biggest reason its short-term-rental demand stays high through every season. The city revolves around the "Golden Triangle of Art" (the Prado, Reina Sofía and Thyssen-Bornemisza museums) alongside the Royal Palace, Plaza Mayor and the Retiro park, while Real Madrid and Atlético draw football tourism to the Bernabéu and the Metropolitano. Layered on top is a heavy calendar of trade fairs and conventions at IFEMA, the city exhibition complex, which fills flats midweek when leisure-only cities go quiet. Madrid received roughly 5.8 million international visitors in 2023, led by the United States, Italy, France, the UK and Mexico, a diversified, non-seasonal demand base that beach destinations simply do not have.
Demand peaks in May and October. May combines mild weather with the Fiestas de San Isidro, the patron-saint festival of Madrid held in mid-May, while October sits in the heart of the autumn business-and-trade-fair season. The weakest months are August and February: in August temperatures hit 32–34 °C and madrileños leave town, so domestic and business demand pauses, and February is a post-holiday lull (partly offset by FITUR, the giant international tourism fair held at IFEMA in late January, 21–25 January in 2026, with around 255,000 trade visitors). The seasonality index of 53% is moderate by Spanish standards: demand dips but never collapses, because business and MICE travel smooths the calendar. From 2026 the city also adds a major September motorsport event at IFEMA, reinforcing the autumn peak.
Where a property sits matters as much as when. Centro/Sol (Puerta del Sol, Plaza Mayor) carries the highest foot traffic and the strongest nightly rates, but also the tightest regulation. La Latina offers medieval old-town charm, the Sunday Rastro market and the densest tapas scene in the city; Malasaña and Chueca are the nightlife and LGBTQ+ districts that pull younger, weekend-heavy guests; Salamanca is the upscale shopping quarter that commands a premium ADR; and Retiro and Chamberí are calmer, residential areas that tend to attract longer, repeat stays.
Madrid is tightening short-term-rental rules quickly. Since 1 July 2025 every tourist rental must display a national Single Registry Number (Número de Registro Único) to advertise on Airbnb or Booking; in the capital you also need a municipal urban-planning licence plus a responsible declaration to the Comunidad de Madrid to enter the regional tourism register. Under the Plan RESIDE rules, new conversions to tourist use are permitted only in whole "exclusive" buildings and for a 15-year term, and (following the reform of the Horizontal Property Law) launching a new rental in a residential building now requires the express approval of the building residents association. Anyone buying specifically to operate should confirm the licence status of a property before purchase, not after.
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* Calculations based on 30 days/month. Actual results may vary depending on market, season, property type, and implemented strategy.
Madrid averages about 73% Airbnb occupancy, roughly 261 booked nights a year (June 2025–May 2026). That's 10 points above the 63% Spanish average and the third-highest of the Spanish cities we track, behind only Málaga and Torremolinos.
Demand peaks in May (mild weather plus the San Isidro festival) and October (the autumn business and trade-fair season). The weakest months are August (when the heat hits 32–34 °C and locals leave) and February. Seasonality is moderate, so demand dips but never collapses.
Yes. Since 1 July 2025 every tourist rental needs a national Single Registry Number (NRU) to advertise on Airbnb or Booking, plus a municipal urban-planning licence and a responsible declaration to the Comunidad de Madrid. Under Plan RESIDE, new tourist-use conversions are allowed only in whole "exclusive" buildings, with the owners' community's express approval.
Centro/Sol commands the highest nightly rates and footfall but the strictest rules. La Latina offers old-town charm and the Sunday Rastro; Malasaña and Chueca draw younger nightlife guests; Salamanca is the upscale, premium-ADR district; and Retiro and Chamberí are calmer residential areas suited to longer stays.