Curious about the performance of short-term rentals in Alicante, Spain? Over the last year, the average occupancy rate was 70% with an ADR (Average Daily Rate) of 103€. Hosts earned on average 2033€ per month.

90-day occupancy forecast for Alicante so you can update rates and stay ahead of competitors.
Key metrics to optimize your pricing strategy
Avg. Monthly Revenue
2033€
$1850 USD
YoY Revenue Change
11%
vs. previous year
Occupancy Rate
70%
~21 days/month
Average Daily Rate
103€
$94 USD
Seasonality Index
76%
demand variation
Best Months
August, June
peak season
Worst Months
January, December
low season
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Alicante runs a 69% average occupancy across about 249 booked nights a year, six points above Spain's 63% national average and a strong showing among the 28 Spanish cities tracked. Its 102 euro average daily rate sits below Barcelona's but is healthy for the Costa Blanca, producing average monthly revenue of 1,988 euros (about 1,807 dollars) per listing. Revenue grew 9% year on year, a solid gain that contrasts with the declines seen in some saturated, regulation-squeezed markets.
The 77% seasonality index confirms a demand profile concentrated in summer rather than spread evenly, the opposite of a flat, business-led city. Read together, the numbers describe a healthy, growing beach market: above-average occupancy, rising revenue and reliable summer peaks. The challenge for hosts is the seasonal swing itself, making winter occupancy and shoulder-season pricing the levers that separate strong annual returns from merely good summers.
Average occupancy rate by month in Alicante, compared with the same month a year earlier.
| Month | Occupancy | Prior year |
|---|---|---|
| Jul 2025 | 78.3% | 77.1% |
| Aug 2025 | 83.4% | 83.3% |
| Sep 2025 | 67.7% | 66% |
| Oct 2025 | 66.8% | 68.3% |
| Nov 2025 | 58.6% | 51.5% |
| Dec 2025 | 61.4% | 59.1% |
| Jan 2026 | 54.7% | 54.8% |
| Feb 2026 | 78% | 75.6% |
| Mar 2026 | 71.1% | 68.2% |
| Apr 2026 | 75.6% | 72.9% |
| May 2026 | 74.3% | 70.4% |
| Jun 2026 | 77.8% | 73.6% |
📌 Historical trends reveal seasonal highs – plan accordingly.
These figures reflect real-time demand in Alicante, helping you plan and price strategically.
Alicante is the gateway to the Costa Blanca and a classic Mediterranean sun-and-beach market, and its short-term rental demand is driven overwhelmingly by leisure travellers. The long urban beaches of Postiguet and San Juan, the Santa Bárbara castle overlooking the bay, the palm-lined Explanada de España and the marble streets of the old quarter pull a heavy domestic and international holiday crowd, with strong feeder traffic from the UK, Northern Europe and the rest of Spain landing at Alicante-Elche airport, one of the busiest in the country.
Beyond pure beach tourism, the city draws second-home owners, retirees and longer-stay winter visitors escaping colder climates, plus a seasonal events calendar topped by the Hogueras de San Juan bonfire festival each June. With roughly 144 active listings tracked, this is a mature coastal market where the rhythm of the holiday season, more than business or convention travel, sets the pace for occupancy and pricing.
Alicante is a strongly seasonal beach market, with a seasonality index of 77%, so demand is firmly concentrated around summer. The peak months are August and July, when occupancy climbs above 83% and 78% respectively, driven by the Mediterranean beach season and the Hogueras de San Juan festival lighting up late June. The softest stretch is January and December, the cold, quiet heart of winter when coastal leisure demand thins out.
The monthly series shows the classic coastal shape but with interesting shoulder strength: February repeatedly spikes to around 78%, a likely reflection of winter-sun and longer-stay visitors, while spring months from April to June hold in the low-to-mid 70s. November and January are the genuine troughs in the mid-50s. For operators, this means pricing should ramp aggressively into July and August, defend strong rates through the spring shoulder, and lean on longer winter stays to cushion the December-January dip rather than chasing short bookings.
The Casco Antiguo (Santa Cruz old town), climbing toward Santa Bárbara castle, offers atmospheric, high-converting stock near the Explanada and nightlife, ideal for short city-and-beach breaks. The seafront around Playa del Postiguet gives walkable beach access right in the centre, commanding premium summer rates.
Further up the coast, Playa de San Juan is the prime beach-holiday district, a long sandy stretch favoured by families and longer summer stays, though the city has tightened licensing there. The Centro and Mercado areas suit guests who want shops, transport and tapas within walking distance, while Albufereta offers quieter coves between the centre and San Juan. As across Spain, what matters most is whether the unit holds a valid regional tourist-rental registration, since parts of the city have suspended new licences.
Alicante sits within the Valencian Community, where short-term tourist rentals are governed by the regional Decreto 9/2024, in force since August 2024. A whole-home tourist let must obtain a tourist-rental registration through Turisme Comunitat Valenciana, filed as a declaración responsable, which yields a registry number that must appear in every listing. Registrations are valid for five years and renewable, and new applications now require approval from the building's community of owners.
Crucially for Alicante specifically, the city has suspended the issuing of new short-term-rental licences in key zones, reported to include the city centre and the Playa de San Juan area, to curb pressure on housing. Existing permits from before August 2024 are generally exempt from the new community-approval rule. Anyone entering this market should treat a valid, current regional registration as essential and verify with the Ayuntamiento de Alicante whether the specific address falls within a suspended zone before buying or onboarding.
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* Calculations based on 30 days/month. Actual results may vary depending on market, season, property type, and implemented strategy.
Alicante averaged about 69% occupancy over the analysis period, roughly 249 booked nights a year. That is six points above Spain's 63% national average and a strong figure for a Costa Blanca beach city. Demand is seasonal, peaking above 83% in August, so the annual average masks a busy summer and quieter winter.
August and July are the peak months, with occupancy above 83% and 78%, driven by the Mediterranean beach season and the Hogueras de San Juan festival in late June. January and December are the softest. With a 77% seasonality index, price aggressively into summer, defend the spring shoulder, and use longer winter stays to cushion the cold-month dip.
Yes. In the Valencian Community a tourist let needs a regional registration via Turisme Comunitat Valenciana (a declaración responsable yielding a registry number for every listing), valid five years. New applications need community-of-owners approval. Alicante has also suspended new licences in zones reported to include the centre and Playa de San Juan, so confirm the address with the Ayuntamiento first.
The Casco Antiguo (Santa Cruz) and the Postiguet seafront convert well for short city-and-beach breaks near the Explanada. Playa de San Juan is the prime family beach district for longer summer stays, though new licences there are restricted. The Centro and Mercado suit guests wanting shops and transport on foot. A valid regional registration matters most given the local licence suspensions.