Airbnb Occupancy Rate in Torrevieja, Spain, Data & Trends 2026

Over the analysis window, Torrevieja ran 62% average occupancy across roughly 224 booked nights a year, just one point below the 63% Spanish national average and broadly in line with the 28 Spanish cities ListingOK tracks. Its average daily rate of 77 euros is well below the national average, reflecting an apartment-heavy, value-driven beach market rather than a premium city destination, and it produces average monthly revenue of around 1,286 euros per listing.

The numbers describe a stable but modest market: revenue grew 2% year on year, a quiet positive against more volatile peers, while the high 124% seasonality index confirms earnings are concentrated in a short summer window. With occupancy near the national line but rates low, the lever for owners here is not headline price but filling the long shoulder and winter months, where Torrevieja's retiree and long-stay base offers a cushion most pure beach resorts lack.

Torrevieja is a classic Costa Blanca sun-and-sea market, and short-term rental demand here is overwhelmingly leisure-led. The draw is the coastline: the long beaches of La Mata and Los Locos, the seafront promenade and marina, and the unusual pink-tinged salt lagoons of the Lagunas de La Mata y Torrevieja natural park, whose salt flats and flamingos are a genuine local attraction. The town has one of Spain's largest resident populations of northern-European retirees and second-home owners, so a steady stream of friends, family and returning seasonal visitors underpins demand alongside pure holidaymakers.

The guest profile skews heavily towards British, Scandinavian, German and Belgian travellers chasing warm weather and affordable beach time, plus domestic Spanish families in peak summer. Because Torrevieja is built around holiday apartments rather than hotels, the short-term rental stock is large and price-competitive, which keeps the average daily rate modest and makes consistent occupancy, not premium pricing, the route to returns.

Location within Torrevieja matters more than in many beach towns because the rentable stock is so dispersed. The central seafront around the Paseo Marítimo and the marina commands the best walk-to-everything rates, with restaurants, the port and the Playa del Cura within steps. La Mata, to the north, is a quieter beach village with its own long sandy stretch and a more relaxed, family feel that suits longer stays.

Los Balcones and the inland urbanisations around the salt lagoons offer cheaper, often villa-style stock with pools, popular with families travelling by car who do not need to be on the beachfront. Punta Prima and the southern coastal strip toward Orihuela Costa blend into a wider resort zone of modern apartment complexes. Crucially, the municipality has flagged saturated central zones, including the urban core and the Maritime Promenade, where new tourist licences are restricted, so a unit's exact location now affects whether it can even be registered.