Airbnb Occupancy Rate in Annecy, France, Data & Trends 2026

Annecy is a healthy, above-average alpine-lake market. Occupancy runs at 64% over roughly 232 booked nights a year, three points above the 61% French national average, a solid showing for a seasonal destination. The 132 euro average daily rate is strong for a city of its size and produces average monthly revenue of 2,398 euros per listing, reflecting the premium that lakeside scenery and a tight, desirable old town command.

The healthiest signal is a 7% year-on-year revenue gain, one of the better growth figures in this batch and a sign of a market still building momentum. The flip side is a 116% seasonality index, confirming how concentrated the demand is in summer. Read together, the numbers describe a market with genuine rate power and rising revenue, but one where success depends on extracting maximum value from a short, intense high season.

Annecy, the self-styled Pearl of the French Alps, runs on lakeside-and-mountain tourism. Short-term rental demand is driven by Lake Annecy, one of Europe's cleanest, and a postcard old town of pastel houses, flower-lined canals and the boat-shaped Palais de l'Isle, with the Pont des Amours and the hilltop Château d'Annecy rounding out the sightseeing. Summer visitors come to swim, paddle, cycle the lakeshore voie verte and hike the surrounding Alps, while the city's proximity to ski resorts and to Geneva and Chambéry feeds a steadier flow of weekenders and cross-border travellers.

The traveller mix is heavily leisure: families, couples and active-outdoor visitors rather than business or convention guests. Events such as the summer Fête du Lac fireworks spectacle and the spring international animation film festival concentrate demand into specific weeks. This is a destination market where scenery and water access, not a corporate calendar, set the rhythm of bookings.

The Vieille Ville, the canal-laced old town around the Thiou and the Palais de l'Isle, is the prime short-term rental address: walkable, photogenic and steps from restaurants and the lake, it commands the strongest rates. The lakefront strip along the Pâquier esplanade and the Jardins de l'Europe trades on direct water views and access to the green-way and beaches, appealing to summer leisure guests.

Just outside the historic core, residential areas such as the streets toward the train station and the Bonlieu district offer quieter, better-value stays within walking distance of the action. Across the lake, villages like Veyrier-du-Lac, Talloires and Sevrier draw guests wanting beach-and-mountain calm with a short drive into town. Proximity to the water and to the old-town canals is the clearest driver of nightly rate throughout.