Airbnb Occupancy Rate in Rouen, France, Data & Trends 2026

Over the analysis window, Rouen ran 62% average occupancy across roughly 223 booked nights a year, one point above the 61% French national average and broadly in line with the country's healthier secondary cities. Its seasonality index of 43% is low, confirming a steady, year-round market rather than a summer-dependent one, which is a meaningful operational advantage. The standout is the average daily rate: at 60 euros, Rouen is a distinctly value-priced market, well below French cities like Nice or Montpellier.

That modest ADR is the defining constraint. Average monthly revenue of 1,065 euros per listing is on the lower side and reflects rate, not occupancy, since the nights fill reliably. Revenue edged down 2% year on year, essentially flat. Read together, the numbers describe a deep, competitive, steady market where returns come from consistent volume at accessible prices rather than from premium rates, so cost control and occupancy discipline matter more here than chasing a high nightly figure.

Rouen, the historic capital of Normandy, draws short-term rental demand from a blend of culture, heritage and proximity to Paris. The Gothic Cathédrale Notre-Dame immortalised by Monet, the medieval Gros-Horloge astronomical clock, the half-timbered streets of the old town and the square where Joan of Arc was burned in 1431 anchor a steady leisure flow, while the city's universities, courts and regional business base add weekday demand. Sitting on the Seine roughly 90 minutes from Paris by train, Rouen captures both standalone Normandy trips and overflow from the capital, and its riverside hosts the spectacular Armada tall-ships gathering when it runs.

The market is notably deep in supply for a city of this size: with several hundred active listings tracked, Rouen behaves like a mature, competitive secondary market rather than a thin one. Demand is steady and culture-led rather than spiky, which favours operators who can hold solid year-round occupancy on moderate rates instead of relying on a short, lucrative peak.

The Vieux-Rouen old town on the Right Bank, around the cathedral, the Gros-Horloge and Rue du Gros-Horloge, is the prime short-term rental zone: dense with half-timbered houses, restaurants and sights, it converts best on rate and walkability. The Cathédrale and Saint-Maclou quarters command a premium for being in the heart of the medieval core. Just west, the area around the Palais de Justice and the Rue Jeanne d'Arc adds central, well-connected stock.

The districts near Rouen Rive-Droite railway station suit arrivals and Paris commuters, trading some charm for connectivity. Across the Seine, the Left Bank (Rive Gauche) around Saint-Sever is more residential and affordable, appealing to longer stays and value-led guests near the metro. As everywhere in France, what matters operationally is registering the unit with the mairie and respecting any change-of-use rules, more than the specific quarter.