Airbnb Occupancy Rate in Marseille, France, Data & Trends 2026

Over the June 2025 to May 2026 analysis period, Marseille ran 64% average occupancy, a few points above the national average of about 61% across the thirteen French cities we track, equal to roughly 231 booked nights a year. Where the city sits below the country is on rate: its ADR of 94 EUR is well under the 148 EUR national average, reflecting Marseille's value-market profile versus the high-rate Riviera and Alpine towns, and that flows through to average monthly revenue of 1,676 EUR.

Year-on-year revenue was essentially flat at +1%, a stable, healthy picture against a national backdrop where several French cities slipped and Paris fell sharply on regulatory pressure. The seasonality index of 90 confirms a relatively even earning curve. The practical read: Marseille is a high-occupancy, modest-rate, low-volatility market where returns come from keeping the unit full across the long spring-to-autumn window, not from charging Riviera nightly prices.

Marseille is France's second-largest city and a Mediterranean port that draws a different visitor mix from the Riviera resorts up the coast. Guests come for a working-city-meets-beach blend: the Vieux-Port fish market and quaysides, Notre-Dame de la Garde looking down from its hill, the MuCEM at the harbour mouth, boat trips to the Château d'If, and above all the Calanques National Park, the limestone coves stretching toward Cassis that pull hikers, swimmers and divers all summer. Cruise traffic is heavy, with millions of passengers landing each year, and the city also sees steady leisure, weekend and business demand thanks to its TGV link to Paris and the Euroméditerranée business district.

For rental managers this means demand is broad but value-led rather than luxury-led. Compared with Nice, Cannes or Cassis nearby, Marseille rents at far lower nightly rates and attracts more domestic French travellers, backpackers and younger groups using the city as a Calanques and Provence base. Occupancy is solid and year-round-ish, but the market rewards volume and good turnaround far more than premium pricing.

The Vieux-Port and the historic Le Panier quarter behind it are the most-requested short-term-rental bases, walkable to the fish market, the MuCEM and the Calanques boat departures, and command the steadiest first-timer demand. Notre-Dame du Mont and Cours Julien just inland are the bohemian, bar-and-street-art districts that draw younger, design-led travellers, while the southern arrondissements toward Prado, Castellane and the Corniche offer beaches, calmer residential streets and easy Calanques access for families and longer stays.

The city is split into 16 arrondissements, and the contrast between them is sharper than in most French markets, so neighbourhood choice matters. The central 1st, 2nd, 6th and 7th around the port and basilica carry tourism; the northern arrondissements are residential and far less in demand for visitors. For managers, a unit near the Vieux-Port, the Prado beaches or a metro line into the centre will outperform an equivalent property in the outer northern districts.