Airbnb Occupancy Rate in Cassis, France, Data & Trends 2026

Cassis runs 57% average occupancy across about 206 booked nights a year, four points under the 61% French national average, a level typical of a strongly seasonal coastal resort where winter months drag the annual figure down. At 179 euros average daily rate, Cassis prices comfortably above many French markets, reflecting desirable Mediterranean stock in a compact, supply-limited port town.

That solid rate produces average monthly revenue of 2,850 euros per listing, with revenue up 7% year on year, a healthy gain. The standout figure is the 141% seasonality index, the highest in this French set, which frames everything: occupancy and revenue are concentrated into the June-to-September band, with August and July alone doing much of the heavy lifting. Read together, Cassis is a high-rate, high-seasonality summer market where success depends on maximising the peak rather than chasing year-round occupancy.

Cassis is a postcard Provençal fishing port on the Mediterranean just east of Marseille, and its short-term rental market is driven almost entirely by summer coastal tourism. The headline draw is the Calanques National Park, the dramatic white-limestone inlets and turquoise coves stretching toward Marseille, reached by boat from Cassis harbour or on foot, which pull hikers, swimmers and day-trippers through the season. The town adds a working port lined with seafood restaurants, a small beach, and the surrounding AOC Cassis vineyards that climb the slopes behind it.

This is a leisure-only, sun-and-sea market: guests come for the harbour, the calanques and the wine, overwhelmingly in the warm months. The Cap Canaille cliff drive and proximity to Marseille and the wider Côte d'Azur add to the appeal. With 140 active listings in a town of under 7,000 residents, Cassis is a compact, demand-concentrated market where well-located stock near the port and beaches competes for a guest base that arrives in a tight summer window.

Cassis is small enough that micro-location around the port and beaches matters more than formal districts. The harbour-front and old town (Vieux Port) is the highest-converting area: walkable to the restaurants, the boat departures for the calanques and the evening buzz, it commands the strongest rates from guests who want to be in the heart of the action.

The Plage de la Grande Mer and Plage du Bestouan areas, close to the town beaches, appeal to families and swimmers wanting sand within walking distance. Up the hillsides toward Cap Canaille and along the route des Crêtes, properties trade walkability for sea views, quiet and outdoor space, suiting guests with a car who value a terrace and a vista over harbour proximity. Listings set among the AOC Cassis vineyards inland offer a rural, wine-country alternative. Across all of them, walkable access to the port or a beach, or a genuine sea view, is what sustains premium pricing.